Top Banner
The definitive guide to brands in virtual worlds
44

Virtual world brands: R to S

Aug 20, 2015

Download

Business

Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Virtual world brands: R to S

The definitive guide to brands in virtual worlds

Page 2: Virtual world brands: R to S

This report is updated every month as new brands and companies go virtual.

Some brands with employee-based presences are excluded.

Page 3: Virtual world brands: R to S

R

Page 4: Virtual world brands: R to S

Randstad

Page 5: Virtual world brands: R to S

Virtual job recruitment

Page 6: Virtual world brands: R to S

Reebok

Page 7: Virtual world brands: R to S

Virtual store

Customisable shoes

Page 8: Virtual world brands: R to S

Reuters

Renault F1

Page 9: Virtual world brands: R to S

Reuters

Interaction and fanbase engagment

Media events

Infotainment

Page 10: Virtual world brands: R to S

Reuters

Renault Twingo

Page 11: Virtual world brands: R to S

Reuters

Interaction and fanbase engagment

Media events

Product launch

Virtual racing

Page 12: Virtual world brands: R to S

Reuters

Page 13: Virtual world brands: R to S

Virtual news bureau

Dedicated in-worldreporter

Page 14: Virtual world brands: R to S

Rixos

Page 15: Virtual world brands: R to S

Virtual news bureauRecreation of real world venue for global marketing

Page 16: Virtual world brands: R to S

S

Page 17: Virtual world brands: R to S

Sapphire Technologies

Page 18: Virtual world brands: R to S

Donations

Virtual recruitment

Page 19: Virtual world brands: R to S

Save the Children

Page 20: Virtual world brands: R to S

Donations

Integrated marketing

Page 21: Virtual world brands: R to S

Saxo Bank

Page 22: Virtual world brands: R to S

Virtual financial services

NPD

Page 23: Virtual world brands: R to S

Sky News

Page 24: Virtual world brands: R to S

Sky News

Virtual news room

Page 25: Virtual world brands: R to S

Sony BMG

Page 26: Virtual world brands: R to S

Artists platform

Community building

Page 27: Virtual world brands: R to S

Sony in Gaia

Page 28: Virtual world brands: R to S

STA Travel

Page 29: Virtual world brands: R to S

World travel guides

Themed areas

Cultural events

Free virtual accomodation

Page 30: Virtual world brands: R to S

Starfruit

Page 31: Virtual world brands: R to S

World travel guides

Themed areas

Cultural events

Virtual to real world sales channel

Page 32: Virtual world brands: R to S

Starwood Hotels and Aloft

Page 33: Virtual world brands: R to S

Market research for new hotel brand

Concept testing and user feedback

A real-world virtual hotel

Page 34: Virtual world brands: R to S

Sun Microsystems

Page 35: Virtual world brands: R to S

NPD

Product platform

Future sales channel

Page 36: Virtual world brands: R to S

Suruga Bank

Page 37: Virtual world brands: R to S

Product education

Page 38: Virtual world brands: R to S

Sunbelt Software

Page 39: Virtual world brands: R to S

Virtual security products

Page 40: Virtual world brands: R to S

The Sundance Channel

Page 41: Virtual world brands: R to S

Entertainment destination

Page 42: Virtual world brands: R to S

Swedish Embassy

Page 43: Virtual world brands: R to S

Culture destination

Events

Page 44: Virtual world brands: R to S

T