Virgin Group
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Virgin Group
Virgin Group
You don't learn to walk by following rules. You learn by doing, and by falling over--Richard Branson, Founder, Virgin Group
BackgroundA highly diversified organisation around the worldFounded by Richard BransonCreated over 200 companies worldwide whose combined revenues exceeded about $16.2 billion in the year 2009
Master of Strategies...Next we see some of the brand extensions of the Virgin Group and how cleverly these were launched by the Genius!
Virgin Atlantic Branson organised a sudden airborne party to launch Virgin Atlantic and gained a lot of publicity.
Virgin Cola Branson launched Virgin Cola by steering an army tank down fifth avenue New York
Virgin Mobile Branson plunged into Times Square from a crane and launched his mobile phone business
Virgin PulseBranson launched Virgin Pulse in a nightclub wearing a pair of flesh-colored tights and strategically placed the CDplayer
Virgin UniteVirgin Unite; a non-profit foundation by Virgin Group to help the entrepreneurs with different problems they are facing with a vision of Businesses and Social Sectors work together
Virgin WineVirgin Wines purchase only from small firms and pay fair prices while promoting responsible drinking
Virgin GamesVirgin Games, helps identify and alleviate gambling addiction
Virgin MoneyVirgin Money focuses on fair lending
Virgin AviationVirgin Aviation; represents the 7 million of the 8 million tons of CO2 Virgin emits each year. But to solve this ,Branson, in 2006 announcedthat all the dividends from Virgins rail and airlinesbusinesses will be invested into the renewable energyinitiatives to tackle emissions related to globalwarming, and as a result, Virgin Green Fund wasevolved. It invests in renewable energy opportunitiesevery year.
Virgins UniquenessThe group looks for new opportunities with underserved, overcharged customers and complacent competition and introduce trust, innovation and customer trendiness where they dont existBranson used to stay in touch with customers constantly and take feedbacks from them.Whenever a plane was delayed Branson used to hand over gift certificates to the travellers to a Virgin megastore with discounts, and he often appeared in the airportsBranson has recently made Corporate responsibility and Sustainable Development a key priority for every one of his companies, making each one of them socially more responsible.
Earth ChallengeIn 2007, Branson established the EarthChallenge to award $25 million to any person who shows effective efforts to removegreenhouse gases from the atmosphere. Submittedinventions are now being reviewed by a team ofscientists, professors, and environment professionals.
SummaryRichard Branson, the Marketing Genius, has never done anything small and quiet!He did everything with a BANG resulting The Virgingroup to be one of the biggest multimillion dollarcompanies around the globe!!
Thank You!A business has to be involving,it has to be fun, and it has to exercise your creative instincts-- Richard Branson, Founder, Virgin Group
DisclaimerCreated by:Arindam Gohain,NIT Silchar,During the Marketing Internship under thestrict Supervision of respected Prof. Sameer MathurSir,IIM Lucknow.
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