YT: 2.3k Subscribers KNOW YOUR INFLUENCE Viral Nation Presents We’ve categorized influencers into the following tiers to help you understand the difference in pricing, engagement, and behaviors for each platform to better inform your influencer marketing strategy, or you as an influencer. Mid Macro Celeb Influencer Celebrity Social Publisher IG: 116k followers IG: 2.4M followers IG: 1.4M followers YT:102M subscribers YT: 7.24M subscribers @thekatieduke @Zaidalit @pewdiepie @willsmith @gamezone YouTube:25k-250k Instagram:100k-500k Tik Tok:150k-750k YouTube:250k-1M Instagram:500k-2.5M Tik Tok:750k-2.5M The transition from hobby to profession. These influencers provide a wide range of value to multiple people who make up their diverse audience. Established personalities who have amassed a large following. These are the leaders in a genre, with audiences who follow them cross-platform. @erikcavanaugh YT: 2.3k Subscribers Nano YouTube: <5k Instagram: 2.5k-10k Tik Tok: 5k-50k Specialize in a specific niche, with a small and engaged community that feel like they know the influencer on a personal level. Micro IG: 86.2k followers @haileybright YouTube:5k-25k Instagram:10k-100k Tik Tok:50k-150k Offers a unique point of view on the specific niche in their field of expertise. Influencers who have reached a “celebrity status” due to their presence on social. Ranging from famous actors, musicians, athletes etc. They’re primarily known for work beyond social, but still use their owned channels as a means to generate income. Content distributors, and content creators, considered the ‘TV of Social’ due to the extensive reach and seamless content placement. YouTube: 1M+ Instagram: 2.5M+ Tik Tok: 2.5M+ YouTube: Any Instagram: Any Tik Tok: Any YouTube: Any Instagram: Any Tik Tok: Any ENGAGEMENT Nano Micro Mid Macro Celeb influencer Celebrity Social Publishers <5k 2.5k- 10k 5k- 50k 50k- 150k 150k- 750k 750k -2.5M 10k- 100k 100k- 500k 500k -2M 2.5M+ 5k- 25k 25k- 250k 250k - 1M 1M+ 1k Nano Micro Mid Macro Celeb Influencer 2M 2.5M Tik Tok Instagram YouTube 1M COST 2.5M+ *For the purpose of this infographic, we have prioritized Instagram and YouTube, which have the largest volume of influencers defined by these categories, and TikTok, the most recent up and coming social network.