How to ROCK at Instagram, Vine and YouTube

How to

Social VideoROCK

Trends &

In Public Relations(CORP-6006-01/02)

TECHNOLOGY

TRAVIS ALLISON

@[email protected]

http://youtu.be/ZUG9qYTJMsI

Dollar Shave Club

AGENDA

12345

Facebook assignment

Intro to SocialVideo

Setup Instagram,Vine & YouTube

Cialdini’s Principles

Best Practices

http://youtu.be/Aq_jkUVgrc0

FedEx ThrowingBoxes

Why care about

at Social Video?ROCKING

2013

(The year that the number of mobile devices will exceed

the world’s population)

2/3

(... of the world’s data will be video by 2017.)

BusinessObjectives

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Marketing

Customer Service

Sales

Referrals

150(million active users)

16(billion photos & videos shared)

8500(likes per second)

40(million users)

2,334(hours of video ifeach user recorded just one Vine)

5(Vines uploadedper second)

60(hours uploadedper minute)

4,000,000,000(views/day)

60(files equal to 60 years of network television is uploaded per month)

http://www.flickr.com/photos/donsolo/3768623542/http://www.flickr.com/photos/donsolo/3768623542/http://www.flickr.com/photos/donsolo/3768623542/

No, it’s not easy to

at Social Video.

ROCK

Let’s make a

VideoVIRAL

GROUPEXERCISE

Be AMAZING or be

USEFUL

Perfect is the

of Good.ENEMY

“~ Gary Vaynerchuk

Storytelling is by far themost underrated skill in business.

https://vine.co/v/bgLMlhO3lYh

http://youtu.be/QgD5p1XiVT0

Royals coverby WOTE

http://instagram.com/p/dp2ezdrf1D/

http://youtu.be/RDiZOnzajNU

Unlock the 007 in you...

http://vine.co/v/b3U9Mdm2qLm

https://vine.co/v/bDV1VEpJmzH

https://vine.co/v/bY2nHIBJbWT

https://vine.co/v/hulxTXzgP1u

GROUPEXERCISE

http://youtu.be/eNVde5HPhYo

TheMOTHERHOOD

Robert Cialdini

PERSUASION

Robert Cialdini

PERSUASION

(who knows how to ROCK!)

Robert Cialdini

PERSUASION

Learn about the

where?6 Principles

(http://youtu.be/cFdCzN7RYbw)

PERSUASION

123456

Reciprocity

Scarcity

Authority

Consistency

Liking

Consensus

Finding your

In Social VideoVOICE

TRIBE

http://youtu.be/ZIkPeZKP-d4

A dramatic surprise on an ice-cold day

“~Seth Godin

Communication is thetransfer of emotion

Best Practices

Best Practices

Best Practices

GROUPEXERCISE

Five

VideosVIRAL

http://youtu.be/ZUG9qYTJMsI

Dollar Shave Club

http://youtu.be/QgD5p1XiVT0

Royals coverby WOTE

http://youtu.be/RDiZOnzajNU

Unlock the 007 in you...

http://youtu.be/eNVde5HPhYo

TheMOTHERHOOD

http://youtu.be/ZIkPeZKP-d4

A dramatic surprise on an ice-cold day

• Complete Social Video Assignment

• Submit the assignment to Geoff via your Group Dropbox by October 1st @ 6pm (01) or October 2nd @ 6pm (02)

HOMEWORK

• Discuss Social Video Assignment

• Introduction to Social Bookmarking & Memes

• Meme Assignment

NEXT WEEK

Photographers that

Creative Commons Licensed PhotosROCK

(Lego at Beach) http://www.flickr.com/photos/kwl/3875936992/(Droids) http://www.flickr.com/photos/donsolo/3768623542/(Lego Band) http://www.flickr.com/photos/dunechaser/485762231/(Lego Dancing in the Rain) http://www.flickr.com/photos/nhussein/3564634131/(Rock singer lego) http://www.flickr.com/photos/pasukaru76/5593270430/