Viraali Korjaamo 9.2.2010

Get people talk about your stuff

Viral marketingViral marketingWord-of-mouthWord-of-mouth

BuzzBuzz

Definition of Buzz

• Buzz captures the attention of consumers - and the media - to the point where talking about your brand or company becomes entertaining, entertaining, fascinating, and newsworthy.fascinating, and newsworthy.

• Format: event or activity

Definition of Viral

• An attempt to deliver a marketing message that spreads quickly and exponentially among consumers.

• Formats: email, video

+ WOM is enabled

- Just another interruptive marketing message

Viraali on siis asia, joka leviää ihmiseltä toiselle, koska

➦ aihe on hauska

➦ aihe on kiinnostava ja ajankohtainen

➦ aihe antaa mahdollisuuden taloudelliseen etuun

➦ aihe pakottaa keskusteluun

➦ aihe horjuttaa ikiaikaisia establishmentteja

➦ aihe tai brändi sen takana ei ärsytä vastaanottajaa.

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“Get your free e-mail from hotmail.com”

HOW TO DO IT?HOW TO DO IT?

Push the taboo button to start conversations

Herbal Essence shampoo commercial showing women making a lot of noise while washing her hair.

“organic” or “orgasmic”

Push the unusual button to start conversations

How to sell deodorant?

Set up an airline!

Segmentation can be unusual

Wanna build a dating service?

OverweightDate.com

Push the outrageous button to start conversations

How to market eCommerce site?

Ask a small city to change their name according to your brand!

Push the hilarious button to start conversations

ELÄMÄ ON!

Push the remarkable button to start conversations

Napster

Skype

Facebook

Spotify

Voddler

Push the secrets button to start conversations

“psst, did you already have a Voddler?”

And then you need to do more:

2 capture media: seeding

3 advertise for attention: seeding

4 police your product

Interesting stories are culturally relevant and

get passed on from person to person.

Trans-media Storytelling Interesting stories are culturally relevant

and get passed on from person to person. Long term, but non-linear ecosystem Cross-media with digital heart Earned media optimized reactive bits Own media geared for adding value Media used as a vehicle to carry the story

forward, each medium has a pre-set role

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TV-Ensi-iltaBig Brother, UK,

1 näytös

Cadbury Gorillan sosiaalisen median katsojaluvut

Spooffit ilmestyy

Gorilla Facebook groupit

Blogit “löytävät” spooffit

n. 5 000 000 sosiaalisen median katselua

Source: 1000heads

TV-ensi-ilta

QUESTIONWhat would get people

talk about you? Why?

Which taboo to touch?