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What would you do if you actually know your lost website visitors?
17

VIII Targi eHandlu: Florian Werner, remintrex.com "What would you do if you actually know your lost website visitors?"

Jul 17, 2015

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Page 1: VIII Targi eHandlu: Florian Werner, remintrex.com "What would you do if you actually know your lost website visitors?"

What would you do if you actually know your lost website visitors?

Page 2: VIII Targi eHandlu: Florian Werner, remintrex.com "What would you do if you actually know your lost website visitors?"

Unknown trafficMost your traffic never signs up or buys

Visi

tors!

Bounces(50-75%)

Browsing(50-75%)

Signups(5-15%)

Sales(1-3%)

Page 3: VIII Targi eHandlu: Florian Werner, remintrex.com "What would you do if you actually know your lost website visitors?"

Unknown trafficMost your traffic is unidentified traffic

Visi

tors!

Identified traffic (5-15%)

Unidentified traffic(85-95%)

CRM Campaigns:- Email- Catalogues- Voucher (Letter, Postcards)- Telephone surveys...

(Display ReTargeting)

Page 4: VIII Targi eHandlu: Florian Werner, remintrex.com "What would you do if you actually know your lost website visitors?"

Identify your trafficRemintrex doubles your identified traffic

Visi

tors!

Identified by Remintrex (5-15%)

Page 5: VIII Targi eHandlu: Florian Werner, remintrex.com "What would you do if you actually know your lost website visitors?"

Someone is searching shoes online...and found nice red sneakers from converse

Identified by Remintrex

Page 6: VIII Targi eHandlu: Florian Werner, remintrex.com "What would you do if you actually know your lost website visitors?"

It is Anna Nowak who needs new shoesRemintrex just identified Anna on your website

Wyłom 1061-671 PoznańPoland

Postal address!Email address!

Telephone no.!

Demographics!

Interests! Visited products!Red sneakers, converse-  Fashion

-  Pets-  Sports-  ...

[email protected]

tel. +48 608 843 572

-  19 years old-  Birthday: 02.03.1996-  Female-  ...

Permissions!-  Tracking-  Email-  Telephone-  ...

Page 7: VIII Targi eHandlu: Florian Werner, remintrex.com "What would you do if you actually know your lost website visitors?"

First we sent an email to [email protected]

Impact!

0,5 – 2,0%

New customer!

Page 8: VIII Targi eHandlu: Florian Werner, remintrex.com "What would you do if you actually know your lost website visitors?"

Then we sent her a voucher postcardWyłom 10, 61-671 Poznań, Poland

Impact!

3,0 – 9,0%

New customer!

Page 9: VIII Targi eHandlu: Florian Werner, remintrex.com "What would you do if you actually know your lost website visitors?"

Anna is happy with her new shoes!

Page 10: VIII Targi eHandlu: Florian Werner, remintrex.com "What would you do if you actually know your lost website visitors?"

Anna just got her driving license...and found the ideal first car at otomoto.pl

Page 11: VIII Targi eHandlu: Florian Werner, remintrex.com "What would you do if you actually know your lost website visitors?"

We sent Anna a text messageWith the app she gets updates about new car offers

Impact!

5,0 – 10,0%

App installs!

Hi Anna, download the new app from otomoto.pl now! Click here

to install the free app: http://bit.ly/1xxoBdV

Page 12: VIII Targi eHandlu: Florian Werner, remintrex.com "What would you do if you actually know your lost website visitors?"

But Anna needs a loan...so she is checking vivus.pl

Page 13: VIII Targi eHandlu: Florian Werner, remintrex.com "What would you do if you actually know your lost website visitors?"

We call Anna and ask her if she needs advice by an expert ...

Impact!

10,0 – 20,0%

Conversions!

Anna visits vivus.pl

Hi, this is Lisa Kaiser speaking. I call you because you participated in one of our sweepstakes. To keep it short - I just want to ask you if you are interested in a free consulting about online loans? If yes, please press button #1 on your telephone and we will connect you to one of our consultants...

Yes, thank you!

Remintrex

Anna

Vivus.pl

Hello, this is is the free hotline from vivus.pl....

Anna

Hello, this is Anna Nowak. I would like to buy a new car...

Remintrex redirects the call to the vivus.pl hotline (+48 221 221 227).

+48 221 221 227HOTLINE:

Remintrex calls Anna

Page 14: VIII Targi eHandlu: Florian Werner, remintrex.com "What would you do if you actually know your lost website visitors?"

Anna finally got her car!

Page 15: VIII Targi eHandlu: Florian Werner, remintrex.com "What would you do if you actually know your lost website visitors?"

!!!!

!!

USER SIGNS UP FOR SWEEPSTAKE•  Name and surname•  Email address•  Permission for Email marketing•  Double Opt In

TOUCHPOINT PARTNER*•  Places ID-cookie from

Remintrex

TOUCHPOINT PARTNER*

USER

!!!! REMINTREX CHECKS

•  ... permission for Remintrex ReTargeting•  ... and gets user data

ECOMMERCE PARTNER

ECOMMERCE PARTNER SENDS•  Cookie IDs•  Informations about visited product sites•  Stop code (Remintrex Opt Out)

!!!

USER•  Visits online store•  Checks product details

How it works

REMINTREX SENDS•  ReTargeting

message

Page 16: VIII Targi eHandlu: Florian Werner, remintrex.com "What would you do if you actually know your lost website visitors?"

Impact per channel

Call!

10,0 – 20,0%

New customer!

Email!

0,5 – 2,0%New customer!

Postcard!

3,0 – 9,0%

New customer!

SMS!

5,0 – 10,0%

App installs!

Page 17: VIII Targi eHandlu: Florian Werner, remintrex.com "What would you do if you actually know your lost website visitors?"

Thank you! :)

Helena KokociskaCountry Manager Poland & Russia

fon: +49 30 695 684-48mob: +49 174 884 48 09mail: [email protected]

Florian WernerManaging Director

fon: +49 30 600 317-44 mob: +49 176 209 58 113mail: [email protected]