Video Marketing Works ENHANCE YOUR MARKETING STRATEGIES WTH ONLINE VIDEO. OF ALL INTERNET USERS WHO WATCH VIDEO ONLINE... VIDEO DRIVES TRAFFIC VIDEO RETAINS WEBSITE VISITORS ENGAGEMENT RATE WITH FACEBOOK POSTS BY TYPE VIDEO IN PRESS RELEASES = MORE VIEWS, IT’S THAT SIMPLE. MASTERING ANY NEW MARKETING TOOL CAN BE A CHALLENGE. PLAN PRODUCE PROMOTE Video Drives Engagement on Facebook Video Helps PR 14% 20% 48% 77% Video Convinces Consumers to Buy Tips VIDEO RETAINS Internet Traffic Online video will account for 69% of consumer internet traffic by 2017. The YouTube Effect More than 1 billion users watch 6 billion hours of video per month on YouTube. Business Spending US digital video ad spending will nearly double in only 3 years, climbing to $8.04 billion in 2016. 2016 2013 $8 BILLION $4.1 BILLION Video Attracts & Converts Video attracts 3x as many monthly visitors, doubles their time on site, and increases organic traffic from search engines by 157%. The average website visitor spends 88% more time on a website that contains video. 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. Posts with video are given extra weight in the algorithms. They have higher engagement rates than posts with just plain text or links. The combination of videos and photos are the key to super exposure! Each element of a multimedia release is distributed separately and can attract its own audience - Videos are distributed to more than 70 video-specific portals. Visitors who watch product videos are 85% more likely to buy than visitors who do not. 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. Shoppers who viewed video on product pages were 144% more likely to add product to their carts than other shoppers. Video should be part of your overall marketing plan, an engagement tactic that supports your goals. Producing great video is not enough - you have to USE it! Identify your goals - whether they are raising awareness or driving business - and establish your success metrics. Who’s your target market and what’s your budget? Once you’ve answered those questions, find a video production company who can bring your vision to life. Think about highlighting satisfied customers or your unique servces. Put your social hat on and start sharing! Where do your customers hang out? Find them and spread the word. Think Facebook, Twitter, LinkedIn, Google+, YouTube... THE BIG SHIFT WHO’S WATCHING MAKE ONLINE VIDEO WORK FOR YOUR BUSINESS WHY VIDEO WORKS 1 2 3 SoMedia Networks 221 E 10th Ave, Suite 201, Vancouver, BC Canada V5T 4V1 Tel: 604.683.5510 Toll Free: 877.850.5510 www.somedia.net
Video Marketing Works Sell Sheet
Jul 13, 2015
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Video MarketingWorksENHANCE YOUR MARKETING STRATEGIES WTH ONLINE VIDEO.
OF ALL INTERNET USERS WHO WATCH VIDEO ONLINE...
VIDEO DRIVES TRAFFIC
VIDEO RETAINSWEBSITE VISITORS
ENGAGEMENT RATE WITH FACEBOOK POSTS BY TYPE
VIDEO IN PRESS RELEASES = MORE VIEWS, IT’S THAT SIMPLE.
MASTERING ANY NEW MARKETING TOOL CAN BE A CHALLENGE.
PLAN PRODUCE PROMOTE
Video Drives Engagement on Facebook
Video Helps PR
14%20%
48%
77%
Video Convinces Consumers to Buy
Tips
VIDEO RETAINS
Internet TrafficOnline video will account for 69% of consumer internet traffic by 2017.
The YouTube EffectMore than 1 billion users watch6 billion hours of video per monthon YouTube.
Business SpendingUS digital video ad spending willnearly double in only 3 years,climbing to $8.04 billion in 2016.
2016
2013
$8 BILLION
$4.1 BILLION
Video Attracts & Converts
Video attracts 3x as many monthlyvisitors, doubles their time on site,and increases organic traffic from search engines by 157%.
The average website visitorspends 88% more time on a website that contains video. 46% of people say they’d be more
likely to seek out information about a product or service after seeing it in an online video.
Posts with video are given extra weight in the algorithms. They have higher engagement rates than posts with just plain text or links. The combination of videos and photos are the key to super exposure!
Each element of a multimedia release is distributed separately and can attract its own audience - Videos are distributed to more than 70 video-specific portals.
Visitors who watch product videos are 85% more likely to buy than visitors who do not. 52% of consumers say that watching product videos makes them more confident in their online purchase decisions.
Shoppers who viewed video on product pages were 144% more likely to add product to their carts than other shoppers.
Video should be part of your overall marketing plan, an engagement tactic that supports your goals. Producing great video is not enough - you have to USE it! Identify your goals - whether they are raising awareness or driving business - and establish your success metrics.
Who’s your target market and what’s your budget? Once you’ve answered those questions, find a video production company who can bring your vision to life. Think about highlighting satisfied customers or your unique servces.
Put your social hat on and start sharing! Where do your customers hang out? Find them and spread the word. Think Facebook, Twitter, LinkedIn, Google+, YouTube...
THE BIG SHIFT
WHO’S WATCHING
MAKE ONLINE VIDEO WORKFOR YOUR BUSINESS
WHY VIDEO WORKS
1
2
3
SoMedia Networks 221 E 10th Ave, Suite 201, Vancouver, BC Canada V5T 4V1Tel: 604.683.5510 Toll Free: 877.850.5510 www.somedia.net
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