with Video Stories & Social Selling Shorten Sales Cycles
How to Sell Faster with Video Stories & Social Selling
Jun 25, 2015
Tim Keelan and Jamie Shanks share what wisdom they have!
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with Video Stories & Social Selling
Shorten Sales Cycles
Crap. The Content Marke/ng Deluge. – Velocity Partners
Problem
Get thru
Your Content
Goal
Content What You Do with it
#1 Marke/ng Need. Compelling Content #2 More of it.
What makes content compelling? Most Used Content – Case Studies
Most Effec/ve Content? – Voice of Customer
94%
Content – What Works
© Copyright 2002-‐2010 SalesBrain
Neuromarke/ng
Stories #1 way to prove gain
Content – What Works
Value of Mobile Value of Video … Brain, click thru, ac/on
Content Format – What Works
q 75% of Fortune 500 executives view online video at work every week.* q 65% of C-Level execs visited a vendor’s website after viewing a video
q Improves click thru rate 300%
q 50% of Online Video is traffic is video.
q Google - video stands a 50x greater chance of ranking 1st vs text pages
q Video rates as 400% higher engagement than static content.
q Zappos claims a 6-30% increase in sales when a product video demo on page
q 4 Billion daily views on You Tube
q Mobile Views > Desktop by 2015
Content – What Works -‐ The Facts on Video
1 Customer. 1 Video. 1 Case Study Content – Stories … an Injus/ce
1 Customer = Many Stories.
About them
Why Change
The Solu/on Why You Results Results Results
Partner Story Transcript/Case
Study/ Quotes
Introduc/on About them The Solu/on Why Results Partner Story All in One Transcript/Case Study/ Quotes
Mapping Stories to Buyers Journey
Mapping Stories to Buyers Journey
Introduc/on About them The Solu/on Why Results Partner Story All in One Transcript/Case Study/ Quotes
Mapping Stories to Buyers Journey
Digital Storytelling.
Digital Postcard – Customer Stories
Introduc/on About them
The Solu/on Why
Results Partner Story
Brochures
Tes/monials
Slides
Demo’s
Digital Postcard – for Sales
Personal Multimedia Message Digital Postcard – for Sales
Brochures
Videos
Slides
Demo’s
Your Message. In Context
Beautifully Delivered
What Works: What You Do With Content
“Sphere of Influence” Grows
Digital Postcard – for Sales
Digital Postcard – for Sales
Get More Mee/ngs
Demand Gen & Social Content
Demand Generation
Blog & Social Content
Share Customer Stories & Thought Leadership
Customer References & Stories
Thought Leadership
Jamie Shanks Sales for Life 905.502.5512 Ext. 4009 416.409.4999 Mobile www.salesforlife.com
Tim Keelan StoryQuest 312.258.0111 x101 708.404.6707 Mobile www.storyquest.com
StoryQuest.com/TodaysWebinar
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