Video And Blogging Presented at Shecon 2011 #shecon

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I’ll Wait


Murray IzenwasserStrategy Practice Lead, Biztegra

www.ContactMurray.com

@murrayiz


Education

Strategy

Development

Engagement

www.SMWorkshop.com


The World

Is Watching

24 Hours of Video Uploaded Every

Minute

Average Person Spends 15 Minutes a

Day Watching24 Hours of Video Uploaded Every

Minute

70% of Traffic Comes from Outside

US

2 Billion Views a Day

82.5% of the U.S. Internet audience

viewed a video online. 75% more

videos online in December 2010 than

December 2008.

In a 2010 report from Cisco, 30% of

Internet traffic is currently video. By

2013, 90% of Internet traffic will be

video.

Advanced Internet video (3D and HD)

will increase 23-fold between 2009

and 2014.

By 2014, 3D and HD Internet video

will include 46% of Internet video

traffic.

Online video ad spending will swell

from $1.97 billion to $5.71 billion.

The length of the average video was

5.1 minutes in February 2011.

The average online video ad was 24

seconds.

Video ads accounted for 12.4% of all

videos viewed and 1.2% of all minutes

spent watching video online.

Top video ad networks potentially reach

the following proportions of the total

U.S. population:

Google Display Network at 46.7%

Tremor Media at 46.3%

BrightRoll Video Network at 37.3%.

In February 2011 there were 3.8

million video ads, which averages

about 30.2 ads per viewer and

reached 42% of the total U.S.

population.

According to comScore Video Metrix,

in February 2011 the total U.S. unique

video viewers on the Internet was

169,646 with an average of 816.4

minutes per viewer.

Google sites had 141,065 total unique

viewers, averaging 261.6 minutes

per viewer in the month.

VEVO had 48,998 unique viewers

averaging 81.2 minutes per viewer.

Microsoft Sites had 48,812 unique

viewers averaging 46.5 minutes per

viewer.Facebook.com had 46,661 unique

viewers averaging 18.5 minutes per

viewer.

Viacom Digital had 45,214 unique

viewers averaging 74.2 minutes

per viewer.

Hulu had 27,257 unique viewers

averaging 224.3 minutes per viewer.


Examples

& Tips





Mark Horvath


Mark Horvath







GO BIG !

GO VIRAL !Flickr / JD Hancock


GO BIG !

GO VIRAL !

Flickr / Soggydan


GO BIG !

GO VIRAL !

Flickr / OliBac


GO BIG !

GO VIRAL !

Flickr / limaoscarjuliet


Go Big! GO VIRAL !


Go Big! GO VIRAL !


YouTube is the…

2nd largest search engine

3rd most Visited Site


What Can Happen



After 6 Minutes…


Afte

r 8

Hour

s…1

2

3

45

7

6

8


After 8 Hours…


Just Luck?



Quick, Little Video…

Link To Video

http://www.youtube.com/murrayi

http://www.youtube.com/user/murrayi



The Results?


Afte

r 10

Min

utes

…1

2


Afte

r 50

Min

utes

…1

2

34

5

6


Afte

r 9

Hour

s…1

2

34

5

7

6

8



What Will You Need?

Camera

Lighting

Sound

Editing Software

Keep It

Simple


What Will You Say?

Training Videos

Presentations

Help / How-Tos

Events

Expert Interviews

Contests

Daily / Weekly Thoughts

Customer Interviews

Does It Really Matter (?)

Keep It

Relevant


Two Keys

Keep it Simple

Be Yourself

Don’t Spend A Lot On Equipment

Tag, Title, Describe Appropriately

Start

Don’t Stop!


Flickr / jimharmer

I just really like this image.


Flickr / jimharmer

I just really like this image.


Thank You…

…Very much!

Flickr / meddygarnet

Video And Blogging Presented at Shecon 2011 #shecon

Technology