Blogging for Small Businesses Presented By: Deepika Gupta.

Blogging for Small Blogging for Small BusinessesBusinesses

Presented By: Deepika Gupta

OverviewOverview

Definition Why should you blog? How to Start a Blog? Case Studies Host your Own Blog

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A blog or a weblog is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts").

Blog is like your online personal diary or journal.

It is a place to share your thoughts and passion and a way to express yourself to the world.

Blogging is the act of writing a post for a blog.

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What are blogs?What are blogs?

Improve customer engagement:Directly promote products, services and eventsBuild relationships with clients and customers

- Get feedback and suggestions from clients- Build trust

Build authority and brand awareness: Share information and expertisePromote company vision and developments

Support SEO and SMM

Why should you Blog?Why should you Blog?

How to start a Blog?How to start a Blog?CHOOSE YOUR PLATFORMoWord Press- Plenty of options for customization, popular, opt for self

hosting and own domain or host on WordPress.com e.g. sgpc.wordpress.com

oBlogger - By Google. Good for text, one of the first blogging platforms, less customizing available, use your own domain name

oTumbler- By Yahoo. Great for images, use your own domain name

oMedium- Started by Twitter founders. Less customizing options, nice user interface, a great place to showcase your content to a large audience.

oLinkedIn Influencers- Blog right within LinkedIn on your profile page. If you have a strong LinkedIn network this is one way to engage it.

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How to start a Blog?How to start a Blog?DECIDE WHAT YOU ARE GOING TO BLOG ABOUT oPick a blog topic- Is there anything you enjoy or are really

passionate about?

oFind your niche (specialization)

Spy on your competition

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Case StudiesCase StudiesTriveni Sarees- http://trivenifashions.wordpress.com

G3 - http://styleblog.g3fashions.in

Rajgreen Group of Companies- http://www.rajgreen.co.in/blog

August Infotech- http://shareit.augustinfotech.com

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Host Your Own blog on

Wordpress.com

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prolifecycleaugustinfotechteam

[email protected]

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Post your first Blog

Questions?

Drop an email to Deepika on [email protected]

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