Victor Hernandez, futurist: Dissecting Engagement 2015: What did we learn?

MARCH

@TOTHEVICTORMARCH 2015

#RJIENGAGED

MAKING SENSE OF RAPIDLY CHANGING ENGAGEMENT TRENDS

NOW AND THE OTHER 11 MONTHS OF THE YEAR

MADNESS

FIRST OF ALL, SOME CONTEXT“HELLO”

NEWS INNOVATION NERD

CNN | NEWSGATHERING & EDITORIAL

TECH + STORYTELLING STRATEGIES

ART & SCIENCE OF ANTICIPATION

@ToTheVictor#RJIengaged

TWO FULL

DAYSOF INTENSE

DISCUSSIONS@ToTheVictor#RJIengaged

TODAY’S MISSION:SUMMARIZESYNTHESIZEGALVANIZEMOBILIZE( HOWEVER YOU WILL NOT BE TRAUMATIZED OR EUTHANIZED )

@ToTheVictor#RJIengaged

SO WHAT HAVE WE LEARNED??

Tweetroot

@ToTheVictor#RJIengaged

Tweetroot

DAY 1 DAY 2

ENGAGEMENT MEANS DIFFERENT THINGS*AUDIENCE*PLATFORM*STORY*MARKETING/BRAND/REVENUE*INTERNAL COLLABORATION

MOBILE-FIRST TO AUDIENCE-FIRST

OPTIMIZE FOR AUDIENCE GROWTH AS WELL AS ENGAGEMENT

DATA TO MAKE TACTICAL DECISIONS

AUDIENCE STRATEGY FUNNEL (CASINO)

VALUE OF DIGITAL & PHYSICAL

ENGAGED JOURNALISM MINDSET, NOT BUZZWORD

CONTEXTUAL NEWS THAT LEADS AUDIENCE TO CONVERSATION

@webbmedia

@_anniefox

@matherecon

@ttgriggs

@mtfanrsworth

@jbatsell

@jigarmehta @kevindubouis @ToTheVictor#RJIengaged

THE INTERNET EXPECTS INTERACTION

IMPORTANCE OF ONLINE COMMENTSTO DRIVE ENGAGEMENT, JOURNALISM

GURUS < PEOPLE GOOD AT MAKINGSTUFF

PEOPLE, PROCESSES, EXPERIMENT, MEASURE

SOCIAL AS A STRATEGIC PLAY

INTERSECTION OF CONTENT ENGAGEMENT AND MONETIZATION

@mitrakalita

@carlazanoni

@ramisms

@chasedavis

@chadm

@davegehring

@ToTheVictor#RJIengaged

LOCATION IS THE NEW COOKIE

JOURNOS A LOT LIKE ENTREPRENEURS!

BETTER UNDERSTANDING #FERGUSON

@asifrkhan

@kimsnd

@ tonymess @manofsteele @kelseyproud @archcomix

@brosepd

@ToTheVictor#RJIengaged

@jenniferpreston

@jasonkellynews

@sarahmidmo

@mizzoubentley

@davidrose

INVOLVED YOUR READERS IN CREATIVE PROCESS

IMPORTANCE OF INTIMACY + CHEMISTRY

CAN YOU SEE ME NOW?

TECH NEVER INVENTED, RATHER EVOLVED

VISUAL SEARCH DATA MINING

COMMON THEMES

EFFECTIVE ENGAGEMENT REQUIRES A ‘VILLAGE’

INCREASING NEED TO EXPERIMENT / INNOVATE / ITERATE

EVERYONE’S IN THE ‘GROW NEW AUDIENCES’ BUSINESS

>

younger

DATA CAN BE BFF OR BITTER EX ... ARE YOU WELL POSITIONED?

@ToTheVictor#RJIengaged

FORCED VS. AUTHENTIC

‘HIGH NOON’ FOR QUALITY INNOVATION

R&DNPR HAS SET THE BAR

WITH NEW STORYTELLING LAB

HAVE DATA. NOW WHAT?

Newsrooms stand to do much better job of improving access to audience metrics -- combined with the educational awareness for proper context

and reasoning -- to enhance future iterations of storytelling.

Thus benefitting the viewer. The story.

And the media org. @ToTheVictor#RJIengaged

How Much Video is Right Amount of Video?@ToTheVictor#RJIengaged

TV vs. DESKTOP vs. MOBILE

3:00 1:30 :30@ToTheVictor#RJIengaged

FIND THE NEAREST TEENAGER.NEED ANSWERS?

Pew Journalism Civic Engagement + News, March 2015

Study focused on select metros: Denver, Macon, Sioux City

Civically engaged residents tend to be most engaged with news

The most engaged are most likely to participate in news (ugc)

TV for all, newspapers and personal conversations for engaged

Be aware of the ‘Grumpy Engaged’ - how can you convert?@ToTheVictor#RJIengaged

2003

Friendster Launches

DatabaseJournalism

iPhoneLaunches

Wikileaks

Digital Journalism

Oculus Rift

NYT InnovationReport Leaks

2015 2027

NewsroomDecentralization

Wearables for BBC

VirtualReality

AutoTranslation

RobotJournalists

DriverlessCars

End of the IOS

Man on Mars

FUTURE OF NEWS: TIMELINE OF THE CONNECTED GENERATION

Source:  BBC  News  Labs  -­‐  January  2015

CHANGEAIN’T EASY

CHANGE MANAGEMENT

APPLY STRUCTURE

CONSIDER CULTURE

COMMUNICATION!

@ToTheVictor#RJIengaged

#realtalk

@tothevictorsum.ry/victorhernandez404.667.4087