Gerd Leonhard: Futurist Apps

Circles Image via David Armano

Social, Local, Mobile, Video... and the Cloud

- apps and the future of content

Gerd Leonhard Futurist (Media & Communications)

CEO of The Futures Agency Author & Think-Tank Leader

mozilla.org/sopa

The future is already here...

Source: 1: HuffingtonPost.com 2: Google Australia 3: Kevin Kelly 4: Google Images 5: PennOlson.com

Finally, the Global Village is real

Many first-time-ever issues will need to be addressed

Hat tip to Kevin Kelly

People of the Cloud ...will expect a lot more than connectivity

Maybe... the End of PCs...?

EVERYTHING is about Mobile

Ads + Content + Apps = ♨

!

Video is the next text - and Apps are the new cable

channels

Content + Mobile + ☁ = �

Cloud | Video

Telecom « Media » Telecom

Source: Mary Meeker / Kleiner Perkins on Slideshare

Content (Creators, Publishers etc)

Advertisers

Telcos & Operators

Device Makers

Social Networks

Search / Techi.e. Media 2.0

TeleMedia Futures: new roles!!!

Get ready for food chain conflicts

Average engagement per userAverage involvement per user

Average premiums per user

Guess what they will do with this $35 Aakash Tablet

Radical Behavior Changes everywhere

Source: thecarbonara blog

The end of masses?

€ 10 Devices. Soon.

The iSlate

The keywords

FAST. NOW.RELEVANT. ME.

PERSONAL.

HUMAN.

‘Consumers’ are leaping- what about your business?

Disruption and Lubrication is the name of the game

Disrupt yourself or be disrupted

Embrace Empowerment ;) ;(

Images: Source: FastCompany.com

Tell a good story. ALWAYS.

Make Sense not Noise

curation

Source: Joseph Pine Ted Talk

Apps: Stage Experiences!!!

Web-native, mobile and OTT !

‘Open’ is the new default

Source: Alan Moore via Slideshare

Image licensed from sevensheaven.nl

“Becoming an open business is truly challenging” Steve Rubel / Edelman Digital

Source: ARS

Obsession with Control can be a tiny problem:)

Fluid + Feels-Like-Free + Freemium | Upselling

+

Paid with Data and / or Attention

The problem is not the ‘pay’ - it’s the wall!

Quelle:

Freemium is good *but not for everyone!

‘3rd party pays’ and Branded Content will explode

Advertising becomes

Content, too

Advertising 1.0 is unsustainable

Advertising = Content

Brands = Publishers

Marketers = Storytellers

Marketing = Curation

Consumers = Participants

Focus on RoE(ngagement) not (just) RoI

Be a Market-Maker *not a market-waiter ;(

Entrepreneurs: remember this!

Summary

(Kindle)Gerd.fm/freepdfs

Gerd.fm/freepdfs

Gerdtube.com