Version 1.0 D-Link HQ, Feb. 2010

Version 1.0 D-Link HQ, Feb. 2010

Sales Guide for 1-Ch MPEG4 Video Server

D-Link Confidential

DVS-210-1

o Contents

Video Server Introduction

What is CCTV

What is Video Server

Why Video Server

Product Overview

Target market

Positioning Highlights

Selling Point

Technology Briefing

Product Roadmap

Product Application Guide

Competitors Analysis

Key Comparison

What is “CCTV”

•Traditional surveillance system can be applied to observation from a distance by means of analogue video camera, the video camera also called CCTV (Closed-circuit television). An analogue video signal output from CCTV to recorder by coaxial cable.

• Before digital video and IP network technical become popular and standardization, traditional analogue video camera system already have 67 years history (The first CCTV system was installed by Siemens AG at Test Stand VII in Peenemünde, Germany in 1942).

•Most of market analysis report indicate that : compare with IP base video surveillance, CCTV still have large market share in worldwide

•Note: referecen data from Wiki

o Video Server Introduction

What is “Video Server”

•An IP video server converts analog video(CCTV) signals into IP video streams. The IP video server can stream digitized video over IP networks in the same way that an IP Camera can. Because an IP Video server uses IP protocols, it can stream video over any network that IP can use, including via a modem for access over a phone or ISDN connection. With the use of a video server attached to an analog camera, the video from an existing surveillance system can be converted and networked into a new IP surveillance system.

•Note: referecen data from Wiki

CCTV(Analogue Camera) Video Server Network Camera

o Video Server Introduction

Why “Video Server”

•In the video security industry a video server is a device to which one or more video sources can be attached. Video servers are used to give existing analog systems network connectivity. Video servers are essentially transmission/ telemetry / monitoring devices. Viewing is done using a web browser or in some cases supplied software. These products also allow the upload of images to the internet or direct viewing from the internet. In order to upload to the internet an account with an ISP (internet service provider) may be required.

•Note: referecen data from Wiki

o Video Server Introduction

Digitalize Demand

DVS-210-1 provides the opportunity to take advantage of many benefits that digital technology offers, perfect for installations where analog fixed cameras to be used in an IP-based video surveillance system

Saving Money

Keep exist CCTV system and add video server, it is the ideal choice for bank offices, airports, governmental, industrial buildings, traffic surveillance, and prisons, essentially anywhere an analog surveillance system is already installed.

Reduces Risk

Video server can service each camera independent and save data to several different storage target.

o Product Overview - Target Market

1-channel MPEG4

DVS-210-1 is first 1-channel MPEG-4 video server (encoder) in D-link surveillance product line.

Entry Level

Designed for migrating an existing analog CCTV (closed circuit television) to an IP-based video surveillance system.

Cost benefit

o Product Overview - Positioning Highlights

o Product Overview - Selling point

Local SD slot support both SD 1.1 and SDHC 2.0 storage cardReal-time MPEG-4 and Motion JPEG compressionSimultaneous dual-stream support2-way audio support3GPP mobile surveillanceBuilt-in Samba client for NASSupports HTTPS streamingPrivacy Mask featureAdvanced Event Management functionsSupports multiple access listLow power consumption

Software feature Dual codec simultaneous

- MJEPG, MPEG-4 multi profile Up to 30/25 fps @ D1 resolution (NTSC/PAL) Advance alarm handling

- Motion detection / Video loss / Network loss / FTP / e-mail handler- Pre/Post buffer for image/video clip capturing DDNS & UPnP supported D-Link API

Hardware 2-way audio DI x 2, DO x 1 RS-485 SD Slot Compact size Robust aluminum housing

o Product Overview - Technology Brief

•Alarm In Device •Alarm Out Device

•PTZ Device

o Product Overview - Technology Brief

Scenario example

,

•11

HTTPS for network security

Hypertext Transfer Protocol over Secure Socket Layer or HTTPS is a URI scheme used to indicate a secure HTTP connection. It is syntactically identical to the http:// scheme normally used for accessing resources using HTTP. Using an https: URL indicates that HTTP is to be used, but with a different default TCP port (443) and an additional encryption/authentication layer between the HTTP and TCP.

o Technology Brief

12

HTTPS (cont.)

The HTTPS cannot be enabled if there is no certification on the device.

There are three possible ways make you can enable the HTTPS, create certificate request and upload the certificate file which is signed by third party already, create self-signed certificate automatically and Create self-signed certificate manually.

o Technology Brief

•13

Privacy Mask for personal secret Privacy Mask feature allows you to block out certain sensitive zones for

privacy. You can set up to five privacy mask windows in the same screen. Privacy masks will appear on all video streams and recording videos and will overlap with motion detection windows. As seen in the figure below, the masked area does not detect any motion.

o Technology Brief

SD 1.1 Maximum capacity 4G Bytes

SDHC 2.0 Maximum capacity 32G Bytes

When video bit rate set 500kbps, 32GB can save 3 days video data.

Local SD slot

Local SD storage for network loss event purpose,

o Product Overview - Technology Brief

Content of SD card remote accessible

• SD card content can be read, download by web user interface. User doesn’t need to get data from card.

• Support format function (FAT32)

o Product Overview - Technology Brief

•Notebook/PC

•DDNS Server

•Gateway

•Mail Server

•PC 1

•ADSL/Cable modem

•AP router

•D1, MJEPG, 30FPS•CIF, MPEG-4, 15FPS

•Dual stream

•Support MPEG-4 & MJPEG and 2 multiple profiles simultaneously.

•Profile 1•Profile 2

•PC 2

Analogue CCTV camera

Coaxial cable

o Product Overview - Technology Brief

•DVS-210-1

1 channel MPEG4, MJPEGD1 @ 30 fpsSD slot Two way audioDI/DO, RS485

•DVS-310-1

•1 channelH.264/ MPEG4/MJPEGD1@ 30 fpsSD slotTwo way audioDI/DO, RS485PoE (HW:B1)

•DVS-310-4

•4 channelH.264 / MPEG4, MJPEGD1 @ 30 fpsSD slotTwo way audioDI/DO, RS485PoE

•(Temp.)(Temp.)

P r i c eP r i c e

Featu

reF

eature

o Product Roadmap

•IP-based Surveillance

Access live video anywhere

Recording and event management

o Application Guide

•Full featured one box design

The easy way to update traditional CCTV system to advanced IP surveillance

Bi-directional audio transmission

2 x Digital Input

1 x Digital Output

1 x RS-485

SD card for event

•Update analog to digital

o Application Guide

o Competitive Analysis

P r i c eP r i c e

Fe

ature

s

D-Link DVS-210-1AXIS 214S

$500

ACTi SED-2140

ACTi ACD-2100AXIS 217S

$400$300

o Key Comparison – DVS-210-1

[ Please refer to the Competitive Analysis File for a detailed comparison ]

FeatureD-Link

DVS-210-1AXIS 247S

ACTiACD-2100

ProfileMPEG-4, MJPEG Simultaneous

MPEG-4, MJPEG Simultaneous

MPEG-4, MJPEG selectable

Resolution 720x480720x576

704x480704x576

720x480720x576

RS-485 Yes No Yes

Local storage SD No No

Web price for reference $300 $499 $338