1 Version 1.0 D-Link HQ, May. 2012 Sales Guide DCS-6010L Wireless N 360˚ Home Network Camera D-Link Confidential.

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Version 1.0 D-Link HQ, May. 2012

Sales Guide

DCS-6010L Wireless N 360˚ Home Network Camera

D-Link Confidential

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Before Getting Started – The Guideline Objective:

• Allow OBU to understand why introduce this new model (SKU)

• A clear and solid set of points to lead for product sales/ selling

• To be equipped with knowledge on how to sell against key competition

• Recommendation of associated SKUs for target segment

Suggestion for OBU by using this Sales Guide:

• Sense the sales opportunity

See if the spec meets the past and current project demand.

• Kickoff, enhance channel recruitment by this unique new model

Use this unique new model to attract channel partner to up the sales.

• Forecasting from channel partner

To learn the run-rate from competitor’s model by consulting with channel partner who currently carry and sell that competitor’s model.

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Before Getting Started – The Model DCS-6010L are positioned as new generation of consumer camera

that involves many new initiatives:

• The DCS-6010L uses a fisheye lens to provide incredible wide angle coverage; place it on a wall for a panoramic 180° view of a room, or place it on a ceiling for a full 360° view without blind spots. Distortion correction corrects the camera video so you can use ePTZ to zoom in, zoom out, and pan across your camera’s video and survey a large area easily.

• First 2 Megapixel fisheye fixed dome network camera from D-link

• Built-in MIC/Speaker for 2-way audio in home application.

• First Wireless N Fisheye camera in market

Table of Content

Product Highlight Positioning Overview

Target Market

Selling Point

Competition Analysis Competition Mapping

Head Competition

Sell Against Competition

Technology Brief

Product Deployment Guide

Product HighlightPositioning Overview

•HD

•HD

• Q2 / 2012 • Q3 / 2012 • Q4 / 2012• Q1 / 2012

•PT / Fixe

d D

om

e•

Ou

tdoor

• DCS-5211L/DCS-5222L• ¼” CMOS

H.264, MPEG4, MJPEG

• 720P @ 30fps

• Two-way audio, Micro SD slotPoE (DCS-5211L),

• 11n , WPS (DCS-5222L)

• DCS-6010L • Fisheye 360°/180°

• 1/3.2” 2Megapixel CMOS

• 1600x1200 @ 15fps

• 11n , WPS

• Built-in MIC/Speaker, Micro SD slot

• mydlink enabled

•Fisheye

• DCS-7010L• 1/4” 1 Megapixel CMOS

H.264, MPEG4, MJPEG 720P @ 30 fps10Meter IR, IP66

• Micro SD, PoE

• mydlink enabled

• DCS- 6005L • 1/5” CMOS,• H.264/MJPEG

VGA @ 30 fpsOne-way audio

• 11n, WPS, 5Meter IR, ICRmydlink enabled

• [ Mar. 2012 Update ]

Available In Development In Plan

• New ID

•HD

•Outdoor

•Day/Night

•Day/Night

•Day/Night

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• DCS-6010L

• Wireless N

• 360˚ Fisheye

• Cloud Service

• 2Megapixel

• 1600x1200

• Mic/Speaker

Product Highlight

New technical Hardware de-warping 2 megapixel fisheye camera.

Compact design that suit for all indoor environments.

Support various display layouts, including original surround view, panoramic views, and regional views for various mounting applications..

Positioning Overview

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Product Highlight

Retail Residential Commercial Education Healthcare Government

• All entrances

• Security zone

• Warehouse

• All entrances

• Garden and backyard

• Perimeter

• Private garage

• All entrances

• Lobby

• Security zone

• Warehouse

• Factory plant

• Loading dock

• All entrances

• Public corner

• Perimeter

• Warehouse

• All entrances

• Lobby

• Security zone

• Perimeter

• Warehouse

• All entrances

• Lobby

• Security zone

• Perimeter

• Warehouse

• City surveillance

DCS-6010L

+ 2 megapixel

+ H.264

+ 2-way audio

+ Micro SD

Target Market

+ Fisheye 360 ˚

+ 802.11N

+ WPS

+ mydlink

1. mydlink portal support 2. 360° surround view (ceiling/floor/table mount) or

180° panoramic view (wall mount) 3. Triple codec (H.264, MJPEG, MPEG-4) supports all VMS integration.4. 1/3.2” 2Megapixel progressive CMOS sensor5. Build-in fisheye fixed lens 1.25mm, F2.06. 1600x1200 @ 15 fps4. ONVIF Compliance.5. IPv6, QoS, CoS equipped for advanced transmission.6. Support ePTZ 7. Local Micro SD slot support both SD 1.1 and SDHC 2.0 storage card8. Built-in Mic / Speaker for 2-way audio support9. Built-in Samba client for NAS10. Supports multiple access list11. HTTPS12.IEEE 802.11N 13.WPS

IPv6Product Highlight

Selling Point

Table of Content

Product Highlight Positioning Overview

Target Market

Selling Point

Competition Analysis Competition Mapping

Head Competition

Sell Against Competition

Technology Brief

Product Deployment Guide

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Technology Brief

Video Management• Fisheye application

• H.264

• ePTZ

Network Protocol• mydlink Service

• ONVIF

• IPv6

• HTTPS

• WMM

• Wireless security algorithm

• WPS

Local Storage• Micro SD Card slot

Easy to install

Video Management

Technology Brief

Fisheye application 3: three mounting choices

• 360˚ (ceiling mount)

• 180˚ (wall mount)

• 360˚ (desktop)

Video Management

Technology Brief

Fisheye application : Replace 4 fixed security surveillance camera

Video Management

Technology Brief

Fisheye application :Simple conference system

Video Management

Technology Brief

H.264 Advantage• H.264, aka MPEG-4 Part 10, or MPEG-4 AVC (Advanced Video Coding), becomes the

mainstream compression technology since 2010.

• Better video quality than MPEG-4 with far less bit rate (approx 50% less, 80% less than M-JPEG).

• Thus, less bandwidth and less storage are required, best suit for limited bandwidth and long term storage.

* M-JPEG and MPEG-4 are widely known as mainstream compression for years, and still the dominant for many video management systems nowadays, but obviously, the trend is embracing H.264 as majority for next move.

Video Management

Technology Brief

H.264 Quality• The improved compression performance of H.264 comes at the price of greater

computational cost. H.264 is more sophisticated than earlier compression methods and this means that it can take significantly more processing power to compress and decompress H.264 video.

• A video frame compressed at the same bit rate compared as below figures:

* Picture source: Vcodex White Paper: An overview of H.264

MJPEG(same bit rate 512k)

MPEG4(same bit rate

512k)

H.264(same bit rate

512k)

Video Management

Technology Brief

ePTZ• Thanks to digitalization, ePTZ allows user to zoom in to target area or object to see

more detail than normal viewing.

• In addition, click and drag to move the closer view to any other area from the original image is easy and simply on your finger tip.

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Technology Brief

mydlink •mydlink portal offers a simple and easy solution to access your camera from anywhere around the world via internet. You can remotely monitor your home over the network using a standard web browser

Login mydlink portal anywhere • 17

• DCS-6010L

Network Protocol

Network Protocol

Technology Brief

ONVIF standard• ONVIF, the Open Network Video Interface Forum, is an open industry forum for the

development of a global standard for the interface of IP-based physical security products.

How you can benefit from ONVIF • A global interface standard will make it even easier for end users, integrators,

consultants and manufacturers to take advantage of the possibilities offered by network video technology.

Visit ONVIF official website for more detail: www.onvif.org

Network Protocol

Technology Brief

IPv6• IPv6, Internet Protocol version 6, as upcoming generation of internet layer protocol

for packet-switched networking which will relief the exhaustion of IP address from current IPv4, and is the soon-to-adopted standard for the upcoming mass Internet devices era, including mobile computing, and digital home entertainment, etc.

• The DCS-6010L supports only the pure IPv6 and IPv4 network, where any 6to4 tunnel was not supported.

Below the screenshot from Advanced web interface

Network Protocol

Technology Brief

HTTPS for network security• HTTPs, the Hypertext Transfer Protocol over SSL/ TLS (Secure Socket Layer and

Transport Layer Security), which is used to provide a secure identification by encrypted connection between web server and client.

• HTTPS is normally used in transaction of payment or access of confidential information with URL begin with “https://” at port 443, instead of HTTP at port 80.

Network Protocol

Technology Brief

HTTPS (cont.)

The HTTPS cannot be enabled if there is no certification on the device.

There are three possible ways make you can enable the HTTPS, create certificate request and upload the certificate file which is signed by third party already, create self-signed certificate automatically and Create self-signed certificate manually.

Network Protocol

Technology Brief

WMM • Wi-Fi Multimedia (WMM), previously known as Wireless Multimedia

Extensions (WME), is a subset of the IEEE 802.11e wireless LAN (WLAN) specification that enhances quality of service (QoS) on a network by prioritizing data packets according to four categories. Network administrators can change priority levels as they see fit.

• D-link have below server product support WMM:

- DIR-628 Range Booster N Dual Band Router

- DWL-3200AP 802.11g Managed Access Point

Network Protocol

Technology Brief

Wireless security algorithm

Support IEEE 802.11 wireless network security algorithm

- Wired Equivalent Privacy (WEP)

- 802.11i Wi-Fi Protected Access (WPA)

- 892.11i Wi-Fi Protected Access II (WPA2)

Network Protocol

Technology Brief

WPS

The Wi-Fi Protected Setup (WPS) is a standard for easy and secure establishment of a wireless home network, The goal of the WPS protocol is to simplify the process of configuring security on wireless networks

Micro SD slot for local storage

Local SD storage for network loss event purpose

SD 1.1 Maximum capacity 4G Bytes

SDHC 2.0 Maximum capacity 32G Bytes

When video bit rate set 500kbps, 32GB can save 3 days video data.

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Local Storage

Technology Brief

Local Storage

Technology Brief

Event recording / backup recording• Micro SD card record supports recording of event trigger from Motion Detection

and DI.

Video Clips Snapshot

• DI triggered

• Network lose

• Motion detected

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Content of Micro SD card remote accessible

• Micro SD card content can be read, download by web user interface. User doesn’t need to get data from card.

• Support format function (FAT32)

Local Storage

Technology Brief

Easy for install

Bracket for easy install

Technology Brief

Table of Content

Product Highlight Positioning Overview

Target Market

Selling Point

Competition Analysis Competition Mapping

Head Competition

Sell Against Competition

Technology Brief

Product Deployment Guide

Application Diagram

Product Deployment Guide

DCS-7110

Application Example

Product Deployment Guide

mydlink enabled Cloud Camera Deployment

• DCS-6010L

• Panoramic view of living room

• DCS-942L

• Watch baby even the light is off

• DCS-5222L

• Pan/Tilt support to watch any corner of room

• DCS-7010L

• Watch pet outdoor (weatherproof)

• DCS-2132L

• PIR trigger to record video

• DCS-2332L

• Care and talk to grandmother

• *Red model is under development• [Mar. 2012 Update ]