FOR DIGIAL MARKETERS HOW TO BE A HERO THROUGH BETTER VENDOR MANAGMENT
Vendor managment tips for digital marketers
Jul 13, 2015
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FOR DIGIAL MARKETERS
HOW TO BE A HERO
THROUGH BETTER
VENDOR MANAGMENT
Corporate Marketer Marketpreneur
&
APPLICABLE TO BOTH
TOUGHEST ROLE IN ANY BUSINESS ?SALES MARKETING
OPERATIONS
FINANCE/ACCOUNTING
IT
HR
BRINGING THE RIGHT PEOPLE TO YOUR DOOR IS 95% OF THE BATTLE.
MARKETING
A WALK THROUGH
Vendor Expectations Over The Years
ANCIENT TIMES
Just Get it Done!!On Budget and On Time
V1
INDUSTRIAL AGE
Just Get it Done!!On Budget and On Time
V2
SLAs
Accountability
+
DIGITAL AGE
Just Get it Done!!On Budget and On Time
SLAs Accountability
V3
Transparency+
INTERNET OF THINGS AGE
V4Just Get it Done!!
On Budget and On TimeSLAs
AccountabilityTransparency
+Innovation
Deepening +Widening
Cost Reduction
VENDOR
ToPARTNER Transformation
TRUE PARTNERSHIP
TRUE PARTNERSHIP
HOW ?
“Directly contributes towards topline And/or bottom-line growth”
TRUE PARTNERSHIP
Business is H2H
(Human to Human)
It is a PEOPLE Business Even when Outsourced
This means ??????
EASIEST WAY TO BUILD TRUST
Is To Operate With
TRANSPARENCY
Best Relationships are built on
TRUST
RELATIONSHIP MATTERS
Transparency
Trust
Collaboration instead of co-operation
WIFW instead of WIFM
Relationship
MUTUALLY BENEFICIAL VESTED OUTSOURCING PARTNERSHIP
CHECKLIST FOR A TRUE VENDOR
PARTNER SELECTION
10 ITEM
CHECKLIST FOR A TRUE PARTNER SELECTION
1. Innovation
2. Deepening
3. Widening
4. Control
Products (Does the vendor have their own products)
Expertise ( Does the vendor have deeper expertise than your current team?
Control ( how much of a control the vendor is willing to give you over their resources and processes?, Does the vendor understands Integrated Business Unit concept)
Skillset (Does the vendor have expertise in areas where you do not have)
5. Cost
6. Scalability
7. Flexibility
8. Quality
Total Cost (Can vendor produce at a lower cost than you could produce without the loss of quality)
Does the vendor has the ability to scale?
SLAs, QA process, tools (How does the vendor ensure quality from beginning to end)
Non-Traditional Engagement Models (How flexible the vendor is in their engagement models)
CHECKLIST FOR A TRUE PARTNER SELECTION
Want to learn more?ABOUT HOW TO APPLY THIS IN OUTSOURCING RELATIONSHIP.
Gigi J. [email protected] /@gigijk
http://linkedin.com/in/gigijk
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