Brand Guide Poster Logo Typography Photography and Graphics TypeStyles Colors Corporate Brand Colors Corporate Brand Neutrals ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+=-<>?/.,:”;’ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+=-<>?/.,:”;’ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+=-<>?/.,:”;’ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+=-<>?/.,:”;’ Magma Red #B00020 176, 0, 32 21, 100, 99, 14 Lava Black #000000 0, 0, 0 75, 68, 67, 90 Storm Grey #555555 85, 85, 85 64, 56, 55, 31 Fire Orange #F0692E 240, 105, 46 1, 73, 91, 0 Cloud Grey #CCCCCC 204, 204, 204 19, 15, 16, 0 Ember Gold #FA9B24 250, 155, 36 0, 46, 90, 0 Snow White #FFFFFF 255, 255, 255 0, 0, 0, 0 Island Green #00A49B 0, 164, 155 80, 12, 45, 0 Sky Blue #009AD6 0, 154, 214 77, 24, 0, 0 Ocean Blue #004879 0, 72, 121 100, 77, 28, 12 Our Photography is an important tool that helps us relate and communicate joy, wonder, energy that learning evokes and engagement with our products and the learning environment Polygon pattern is a graphic background element that provides grounding and visual interest. Avenir Next is the primary brand typeface that we use for print and some digital properties. Its round and geometric letter-forms are approachable and modern. Nunito Sans is our house font used for in house company distribution and web properties ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+=-<>?/.,:”;’ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+=-<>?/.,:”;’ Arial is our default font when other fonts are not available. These are the core colors to the brand of Promethean, all internal pallets are based on these six colors The Word mark stands solid without a mark, only in a light or dark presentation. Never color the Logo but the logo can be places on color. This is a one page brand guide to introduce you to the new wave of Promethean Branding and visual direction. A more in-depth brand book is soon to follow, but for now, enjoy a taste of the new direction. v1.4 2020 Polygon backgrounds Paragraph Avenir Next Regular 11pt / 16pt Subheading Avenir Next Demi Bold 16pt / 20pt Heading 1 Avenir Next Bold 24pt / 32pt Display 2 Avenir Next Medium 40pt / 48pt Display 1 Avenir Next Bold 40pt / 48pt Body text should provide an efficient and pleasant experience on every viewport size. Readable text makes good use of alignment, spacing, line length and height, and contrast. Spacing between typographic elements should be open enough to feel light, but close enough to establish a proper relationship between elements.