Uxss san francisco2014_juliebooth (1)

LEAN UXReally Fast

Prototyping and Testing (to get to

MVP)Julie Booth - @uxsuccess

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What will you do this afternoon?1. You will be forming some hypothesis around problems you

think exist for potential users in a simulated context. 2. You’ll be creating and testing a very rough prototype of a

self improvement mobile app. 3. You will design it incorrectly, you will find you are working

on the wrong problems. 4. You will practice giving stakeholders information that helps

them decide whether to pivot or persevere.

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What will you learn this afternoon?1. Experiment based knowledge acquisition drives decision

making2. It’s about value / not just about alternatives 3. Anyone can proto-type an app idea with simple tools

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Schedule

• Intro where I will talk a bit: What is Lean UX? What is MVP? - Break in to teams and form roles - Receive your app concept

• Experiment One: (Customer / Problem)

• Hypothesis Forming • Experiment Two: (Solution / Outcome)• Riskiest Assumption • Prototype• Pivot or Persevere?

BREAK • Experiment Three: (Solution / Outcome)• Riskiest Assumption • Prototype• Get out of the building• Pivot or Persevere?• Team Presentations• Wrap up

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First Things First (10 minutes)

• We are going to build and test some personal-improvement app concepts.

BUT first…..• Lets get some definitions out of the way

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What is UX? (hint: It’s NOT UI)

ISO 9241-210[1] defines user experience as "a person's perceptions and responses that result from the use or anticipated use of a product, system or service".

According to the ISO definition, user experience includes all the users' emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviors and accomplishments that occur before, during and after use.

The ISO also list three factors that influence user experience: system, user and the context of use.

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What is “Lean UX”?

• “Lean UX” describes methods and their practical application in the dynamic environment of a Startup situation…..

•  Lean UX unites product development and business, through constant measurement and “learning loops” http://www.cooper.com/journal/2011/03/more_better_faster_ux_design

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Also…..

http://luxr.co/10_principles_of_lean_user_experience

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Hypothesis

• "Everything you do—every action you take in product development, in marketing, every conversation you have—is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort."

— Eric Ries, Author of The Lean Startup

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What is “MVP”

• the minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort – Eric Ries

• http://www.startuplessonslearned.com/2009/08/minimum-viable-product-guide.htmlt.

• http://techcrunch.com/2011/10/19/dropbox-minimal-viable-product/

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Break in to Teams (5 minutes)

• 3-6 people per team• 1 person must have an iPhone or Android• Assign a Group Leader

• You have 2 minutes. Go!

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Get your App Concept

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A good hypothesis is…

Simple and clear Written as a statement Establishes

• Participants (who)• Variables (what’s involved)• Prediction of an outcome (evidence)

Testable

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Users

Needs

Uses

Features

UX Stack

UI, IA, IxD

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Experiment 1 Customer/Problem (15 minutes)What assumptions about your customer do you have that, if you are incorrect, your product will fail?

Write down 3 (State each assumption as a hypothesis)

I believe [target customer] will [do this action / use this solution] for [this reason].

I believe busy parents will pay for their kids to use the project center for the upcoming science fair because they have no time or energy to help their kid come up with an award-winning entry.

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What is the smallest thing you can do to prove the need is there?

How will you know you’ve succeeded?

Experiment 1 Customer/Problem

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Experiment 2 Solution / Outcome (60 minutes)

What features will yield positive outcomes for the customer and the business?

Write down 5 (State each assumption as a hypothesis)

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Mini Break

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Plan an experiment

• Choose one of your hypothesis • Design the test (the thing you build)• Make sure you have a defined indicator of result

For Example : We believe people like [customer type] will [express this need/ take this action / exhibit this behavior].The smallest thing we can make to prove our belief is [experiment].We will know we are successful when [quantitative measurable outcome] or [qualitative observable outcome].

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THINK : 20 minutes

Draw out how you think each screen should look like when the user performs the task - one page per screenDon’t spend too much time on detailsDon’t worry about technology, just draw like the wind.Hint: Make some rectangles to start. You might want to do a quick user flow, make some BOXES and ARROWS

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MAKE: Load your drawings into POP• Use the “POP” app you have

already installed. 1. Take a picture of your paper

prototype2. Link the hotspots3. Test it out using “Play” (don’t

upload)

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CHECK! (15 minutes)

• Find some users to test out yourtasks

• Give them the phone• Ask them what they think they can do with this app.

• What can you do with this app?• What would you do with it?

• Ask them to perform the task you designed for.• Don’t tell them how to do it• Their questions are some of the best data you can collect. • Write down where users encountered problems

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BREAAAAAAAK

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Experiment 3 (30 minutes)

Prototype, Validate…. Rinse and Repeat

Diagram of the iterative design and critique process. Warfel, Todd Zaki. 2009. Prototyping: A Practitioner’s Guide. New York: Rosenfeld Media.

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What did you learn? (30 min)• Do you need to start over with your idea, based on testing? That is OK.• If the features are not resonating with your users, it may be a cue to start over. • Once you have a paper prototype that is “sound”, you will have the basic

foundation for a project.• Take your newly-created prototype and use as a foundation for your app• Keep testing prototypes at various points of fidelity – paper prototype,

wireframe, pre-production, post-production

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Mini Break

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Report outs!!

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Some Resources

• Book: Lean UX: Applying Lean Principles to Improve User Experience Jeff Gothelf (Author), Josh Seiden (Editor)

• Book: UX for Lean Startups: Faster, Smarter User Experience Research and Design by Laura Klein

• The 10 Principles of Successful Lean Product Teams - luxr.co article• https://experiments.javelin.com/• http://www.startuplessonslearned.com/2009/08/minimum-viable-product-guide.ht

mlt.

• http://techcrunch.com/2011/10/19/dropbox-minimal-viable-product/• Lean UX: Getting Out Of The Deliverables Business - Jeff Gothelf @ Smashing UX• http://www.pinterest.com/jbbooth/lean-ux/

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Thank you for a really fun time

[email protected]@uxsuccess

Back up

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• Moved to Portland 6 months ago

• Lives in SE• Works downtown• Single• 35 years old• Makes 80K • Works at a software

startup

• Goes out to lunch every day at the food carts

• Uses an iPhone and FaceTime to keep in touch with friends

• Needs to meet new people who share his interest in fusion soul food and reggae music

Taste Buds

Trevor

Why are we creating this App?So Trevor can meet fun and interesting people who share his interest and want to eat lunch at the food carts.When are we done?When Trevor can get connected to a random person who is going to have lunch at the carts, recognize them by appearance, and confirm a time and cart to meet at. What does success look like for our user?Trevor is meeting a bunch of cool people who like cart food and music. He looks forward to getting pinged by his phone to tell him who he is meeting for lunch today!

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• Celebrated her 50th birthday last summer

• Lives in SW Portland• Married• Makes 90K• Works for an insurance

company getting claims information

• Uses a smart phone to calendar and set reminders

• Seeing a naturopath for menopause symptoms

• On the go all day long• Overwhelmed • Needs to feel like she is

keeping up with her diet, exercise, acupuncture and nutritional supplement regime

Doctor’s Orders

Doris

Why are we creating this App?Doris needs to be reminded to take her supplements before she eats her meals three times a day, and she needs a record that she’s been taking them to report back to her doctor when she sees her next month. When are we done?When Doris can get a notification that it’s time to take her supplements (which ones and how much) see that she’s taken all of her supplements for the day. What does success look like for our user?Doris is taking all of her supplements at the appropriate times during the day and can see how she’s done with taking them over time.

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• 48 years old• Lives in Woodstock in

transitional sober housing

• Divorced• Employed Part time –

Work Release Program (also has to check in with Parole Officer weekly)

• Uses his iPhone to listen to music and watch YouTube video.

• Recently released from prison

• Working a 12 step program of recovery

• Needs some help refocusing to positive behavior when he feels overwhelmed and agitated.

Pause When Agitated

Peter

Why are we creating this App?Peter needs a distraction when he is agitated so that he can take a pause and gain control over his impulses. When are we done?When Peter can use his phone while he is at the height of anxiety to quickly see a calming distraction that reminds him to pause, breathe, and call his sponsor (or other alternative behavior)What does success look like for our user?Peter uses his phone to calm down instead of getting into trouble again.

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• 32 years old• Lives in Hillsboro• Married• Makes 125K• Software developer for

a large corporation

• Uses a smart phone listen to music while she works.

• Uses time management software on her laptop to remind her to take a break.

• Just bought a portable stepper for her cube so she can do more exercise.

• Needs to be reminded to stop working and get on the stepper for a few minutes every hour

Burst! Training

Brinda

Why are we creating this App?Brinda needs help to take a break every hour and get in her 8 minutes of 1 minute burst stepping a day. When are we done?When Brinda can get an alert while she is listening to music on her phone that prompts her to stop work, gives her time to get on the stepper, motivates her to go as fast as she can for 60 sec, and then lets her know when she is done.What does success look like for our user?Brinda starts using her stepper

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• 25 years old• Lives in North Portland

– shares an apartment with roommates

• In a relationship• Makes 40K a year plus

tips• Works in the hospitality

industry on the late night shift.

• Uses her iPhone for everything

• Has blackout shades in the bedroom so she can sleep during the day.

• Needs to be shocked out of sleep or she won’t get up.

• Suffers insomnia worrying about getting up on time.

Scary Mommy Alarm

Why are we creating this App?Scarlett can’t get out of bed to get to her night job. She’s been using the iPhone alarm but it is not powerful enough to rouse her, or she hits SNOOZE over and over again and falls back asleep. When are we done?When Scarlett can be woken from her phone by her mother’s voice screaming to “get out of bed now” combined with flashing light. She can’t snooze. She can’t or turn off the alarm until she is up and has done something physical or cognitive. What does success look like for our user?Scarlett can set her alarm knowing it will wake her, so she can get some sleep!

Scarlett