UX Research in mobile

• you are just a small part of your potential audience

• it is hard to analyse yourself• we tend to simplify others and

their motivation and goals;• we often misinterpret problems of

others

You are not your target audience

• they will tell what you want to hear• or something they would like to

think about themselves• they can’t want something that

they can’t imagine• there is a risk that ideas you will

get will be limited by the imagination of others

Never ask people what they want

• get to know needs and priorities of your customers

• understand the physical contexts for your product

• understand social connections, family and friends relationship

• understand their habits and behaviour

Get to know your users

Articulate your hypotheses and goals

Identify who you want to talk to

Write a recruiting screener

James&Lo)on,&42&

Derek&Hanson,&35&

Brandy'Rubin,'19'

Molly'Symmonds,'39'

Racquel'Malone,'26'

• take notes• smile• ask open-ended questions• get their story• shut up and listen

• don’t talk about your product

• ask about future behaviour • sell• ask leading questions

90% listening 10% talking

10 min, 1 idea per sticker• What I heard• What I saw• What stood out