UX IN AGILE TEAM Mindset & Methods Lanh Le - 2017
UX IN AGILE TEAMMindset & Methods
Lanh Le - 2017
AGENDA
● UX, WHAT IS?● 7 FACTORS OF UX● WHAT IF, WITH/WITHOUT UX?● UX PROCESS● UX METHODS
○ 3 QUESTIONS - ASK YOURSELF○ 5 USABILITY MEASUREMENT○ USER RESEARCH METHODS○ 10 UX HEURISTICS
● TESTING ONE BETTER THAN NOTHING
UX, WHAT IS?
WAIT, WHAT IS USABILITY?
Usability relates to how easily, efficiently and satisfactorily a product is used by a person to achieve their goals within a specified context of use.
UX, WHAT IS?
“User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products”
DR. DON NORMAN
MY UX GURUS
Dr. Donald Norman Jakob Nielsen Steve Krug
WHAT IS UX DESIGN?
UX MODEL
Source: Internet
7 FACTORS OF UX
7 FACTORS OF UX
Source: Peter Morville
7 FACTORS OF UX■ Useful: Your content should be original and full fill a need.■ Usable: Site must be easy to use.■ Desirable: Image, identity, brand and other design elements are used to evoke emotion and appreciation.
■ Findable: Content needs to be navigable and locatable onsite & offsite.■ Accessible: Content needs to be accessible to people with disabilities.■ Credible: User must trust and believe what you tell them.■ Valuable: Our sites must deliver value to our sponsors. For non-profits, the user experience must advance the mission. With for-profits, it must contribute to the bottom line and improve customer satisfaction.
WHAT IF?
Conduct research, analyst Users behaviors
Designer and team investigate and analystPRODUCT WITHOUT UX
WHAT IF?
PRODUCT WITH UX
Moving from DOUBT to CERTAINNot sure about the success of the product
Designer build what they think good
Not focus on User’s need
Remove waste. - FAIL EARLY - FIX EARLYWaste what we implemented product
OUTCOMESOUTPUTS
VS.
PRODUCT WITH UX
Get feedback and Deliver early
GOOB - Get out of the building
Shared Understanding
Permission to Fail
Continuous Delivery
Deliver Outcomes
Provide the RIGHT PRODUCT to the RIGHT USERS
Doing UX is a journey of UNDERSTANDING USERS from a BEGINNING to THE END of the product
UX PROCESS
Source: millermedia7
UX METHODS
5 USABILITY MEASUREMENT■ Usefulness: is the product useful, with a clear purpose?
■ Usability: is the product easy to use—navigating within and interacting with—and requiring little need for guidance?
■ Learnability: is the product simple to master quickly with minimal instruction required?
■ Aesthetics: is the visual appearance of the product and its design appealing to the user?
■ Emotions: are the emotional feelings evoked in response to the product and thebrand positive, and do they have a lasting impact on the user and their willingness to use the product?
3 QUESTIONS - ASK YOURSELF
1. What is the user’s value?2. Does the user find the site simple to use & navigate?3. Does the user actually enjoy using your product?
All “YES” = SUCCESS
UX Without User Research Is Not UX
Source: nngroup.com
USER RESEARCH
1. Personas2. Storyboard3. User Journey4. Brainstorming5. Competitive analysis
4. No of Enter/Exit5. Funnels/User FLows6. In-pages Analyst
GOOGLE ANALYTICS
QUALITY QUANTITY
1. Survey2. A/B Test3. Flow Test4. Click Test5. Heatmap Test
6. Card Sorting7. Focus Group8. 1:1 interview9. Micro Question
10. Gather feedback
1. # Visits2. Average Visit Time3. Top Pages Visits
10 UX HEURISTICS
10 UX HEURISTICS
Source: Jakob Neilsen - Image: Internet
“Testing One better than Nothing”
THANK YOU