Design Thinking / Agile UX Workshop Resources Leaning Lunch Talk Oct 19, 2016
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Agenda
Today’s Agenda: 12:15 AM
12:20 AM
12:30 PM
12:35 PM
12:40 PM
12:45 PM
12:50 PM
Brief Design History Design Thinking Collective Knowledge & Experience Workshop Exercises: 100YRS-IP Agile methodology100 YRS POV : Why it matters Books & Q & A
A BRIEF DESIGN HISTORY LESSON
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1890’s 1920’s&30’s 1940-1960’s 1980’s 2000’s 2020’s…
Arts&Cra4sMovement
AppliedArts&Design
CommercialArts&Design
ComputerArts&Design
MediaArts&Design
VRArts&Design
A BRIEF DESIGN HISTORY LESSON
5
1890’s 1920’s&30’s 1940-1960’s 1980’s 2000’s 2020’s…
Arts&Cra4sMovement
AppliedArts&Design
CommercialArts&Design
ComputerArts&Design
MediaArts&Design
VRArts&Design
DESIGN THINKING SOLVED HUMAN NEEDS
Ran the Cooper HewittAnyone know who this is?
Father of Interaction Design
A HISTORY LESSON
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Co-Founder of IDEO
Ran the Cooper HewittAnyone know who this is?
Father of Interaction Design
A HISTORY LESSON
6
Co-Founder of IDEO
Ran the Cooper Hewitt
Bill Moggridge
Anyone know who this is?
Father of Interaction Design
A HISTORY LESSON
6
Co-Founder of IDEO
Ran the Cooper Hewitt
Bill Moggridge
William Grant "Bill" Moggridge, RDI (25 June 1943 – 8 September 2012) was a British designer, author and educator who cofounded the design company IDEO[3] and was director of the Cooper-Hewitt, National Design Museum in New York.[4] He was a pioneer in adopting a human-centred approach in design, and championed interaction design as a mainstream design discipline (he is given credit for coining the term). Among his achievements, he designed the first laptop computer, the GRiD Compass,[5] was honoured for Lifetime Achievement from the National Design Awards,[6] and given the Prince Philip Designers Prize.
Anyone know who this is?
Father of Interaction Design
A HISTORY LESSON
6
Co-Founder of IDEO
Ran the Cooper Hewitt
Bill Moggridge
William Grant "Bill" Moggridge, RDI (25 June 1943 – 8 September 2012) was a British designer, author and educator who cofounded the design company IDEO[3] and was director of the Cooper-Hewitt, National Design Museum in New York.[4] He was a pioneer in adopting a human-centred approach in design, and championed interaction design as a mainstream design discipline (he is given credit for coining the term). Among his achievements, he designed the first laptop computer, the GRiD Compass,[5] was honoured for Lifetime Achievement from the National Design Awards,[6] and given the Prince Philip Designers Prize.
Anyone know who this is?
Father of Interaction Design
A HISTORY LESSON
6
"If there is a simple, easy principle that binds everything I have done together, it is my interest in people and their relationship to things."
Co-Founder of IDEO
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Evangelized Design Thinking to Corporate America
Bill MoggridgeTim Brown Mike NuttallDavid Kelley Rodger
Martin
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Evangelized Design Thinking to Corporate America
Bill MoggridgeTim Brown Mike NuttallDavid Kelley Rodger
Martin
IDEO FOUNDERS = STANFORD D-SCHOOL
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The shifting role of design in business from noun to verb, where design can be used as a differentiator to respond to changing trends and consumer behaviors, while gaining competitive advantage that ultimately impacts bottom-line and drives business growth.
Businesses are beginning to realize the necessity of design as a value creation capability to complement its existing value management capability.
DesignBusiness DesignBusiness
Design as Design as
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Design Thinking in Action
Question
04030201 05
Empathize Create
ResearchDiscoverInspireDefine
SegmentsEmpathize
BeliefsBehaviors
Define Differentiate
FocusRelate
IdentifyVoice
SketchIterate
Synthesize Insight
InnovatePathfinding
Draft a shared understanding of the project goals and step back from the brief to gain clarity and get to the heart of the matter.
Understand your audience and what they need and want. Empathize with their needs, wants and aspirations.
Align and define the problem at hand along with framing the issues for our users.
Identify and flush out the essence and purpose of the brand and brand voice.
Formulate a direction and a point of view around what to focus on and clearly define next steps.
Ideate Strategize
Our Time in Denver
ARCHITECTURE - DESIGN / BUILD
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Design Thinking has learned from other industries and applied itself to primary software
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How We Arrived at Our Workshop Outcomes
COLLABORATE
WORKED TOGETHER IN GROUPS TO TO ARRIVEAT EMERGING SOLUTIONS AND INSIGHTS
PRESENT
EACH GROUP PRESENTED THE RATIONALE AROUND THE IDEAS THEY CREATED
VOTE
ENTIRE WORKSHOP HAD A CHANCE TO VOTE ON THE BEST IDEAS
Design Thinking Workshops
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Framing Question
“We can’t solve problems by using the same kind of thinking we used when we created them ”
- Albert Einstein
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Four Column Points
Building scenarios and prototyping the implications of
how these systems change society, purchasing decisions
and technical trust.
Where old systems die or get automated, new opportunities
and new services exist.
Humans build the products and services & new ideas
should address human needs.
If everything can communicate to everything
then we must make that information and experience
compelling and magical.
Future is undefined New Services & New Opportunities Human Centered
Approaches Design Thinking + Agile Development