USPS Nuts & Bolts A

US Postal Service Boosting Your Business's Profits

The Nuts and Bolts

Your Business

• Marketing– Direct Response– Internet– Mass Mailing

• Hidden Costs– Address Accuracy

Marketing

Marketing:

Anticipating and meeting

customer needs profitablyprofitably

A good Marketing Plan?

Marketing

Marketing

Direct marketing: An interactive, database-driven messaging system that uses a range of media to motivate a response from customers and prospects

Marketing

How we Value Mail

Why a business should value Mail

• Little known secret that can revolutionize your business

…when implemented

Online Shopping

Website Promotion

• Offline Promotion is Essential to Online Success

• Why is offline promotion so valuable if the website is online?

• One of the biggest reasons is people will always trust something they've seen much more than a random entry they find on a search engine.

Website Promotion

• Writing articles • Company Documentation• Press Releases • Promotional Items • Word of Mouth • Direct Mail

Direct mail: One form of direct response advertising that uses mail rather than other media to deliver a brand offer

Stir up traffic to your Website

Direct Mail

Only way to take advantageof this offer is to go to the website

DEFINING WHAT AN ADDRESS IS

A Quality Address Is Defined By USPS As:“A Quality Address Contains Complete and Correct Elements that Comply with USPS Address Management System Standards and Allow Automated Sortation to the Intended Delivery Point for Delivery To the Specified Recipient Without Requiring the Use of Delivery Force Knowledge to Complete.”

CAN YOU RECOGNIZE A BAD ADDRESS?

NIXIE 4910 1 02 04/20/04

RETURN TO SENDERNO SUCH NUMBER

UNABLE TO FORWARD

Barbara L. Wilson612 King Ridge Cv.Collierville TN 38017-1714

Common Address Quality Problems

Physical Address UAA

Missing Apt or Ste Number

Incorrect Number

Incorrect Recipient

Missing Number

Missing RR or Box Number

Incorrect Street Name

ACME PRODUCTS4759 WESTERN STNEW YORK NY 10022-5279

CARL SHULER1414 LAKE ST APT CHICAGO IL 60614-1905

CARL SHULER1914 LAKE ST APT 3ACHICAGO IL 60614-1910

CARL BROWN1414 LAKE ST APTCHICAGO IL 60614-1910

CARL SHULER LAKE ST APT 3ACHICAGO IL 60614-1910

CARL SHULERPO BOX CHICAGO IL 60614-1910

CARL SHULER1414 LARK ST APT 3ACHICAGO IL 60614-1910

Industry costs of Undeliverable Mail

• Paper• Ink• Creative Work• List Work• Loss of contact = Lost

Sales & lifetime value of missed customers

Address Quality

Foundation of Address Quality

• Accuracy of Address Information• Enhanced Merge/Purge Operations• Helps Avoid Mail Acceptance Issues• Improved Aesthetic Presentation on

Mail• Increases Customer Perception of

Your Quality• Facilitates Carrier Delivery

Efficiency

Thank you By Randy

[email protected]