Using Social Networking to make connections

Social Networking: Now for the Hip & Fashionable…

There used to be about 6 degrees of separation between you & Kevin Bacon.

But now...

You are connected to more people than you even realize.

And those people can connect you with pretty much everyone else.

Maybe even Barack Obama....

When they need expert advice

Social networking sites make it:

1. Easy to stay in touch with more people

2. Easy to get introduced to new people

3. Easy to keep track of all the people you know

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The Old Reality

Networking was…Attending events in your own city

Managing about 100 personal contactsDifficulty keeping track of everyone

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200 million people on Facebook30 million on LinkedIn

6 million on Twitter

My, how times have changed....*

The New RealityIt’s easy to stay connected and get info

from trusted individuals

People are connecting online:When they are hiring or job hunting

When they need expert adviceWhen they need a referral

(i.e. agency, consultant, accountant, etc)

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Making social sites work to your career advantage.

Step 1. Think about who you areWhat do you aspire to?

What is your current job?What else are you passionate about?

i.e. Sports? Philanthropy? Politics? Fashion?

Identify a career topic and/or a personal passion to focus your networking on

Step 2. Start sharing infoCool news items, tips, advice, your own blog

Facebook: status, notesLinkedIn: status, comment in groups, answer questions

Twitter: 140 characters to share insight & interact

Step 3. Get connected.Let us show you how....

LinkedIn Scenario 1: You want a job at…

Sephora? Apple? NASA?

LinkedIn Scenario 2:You want an introduction to…

Richard Bransen

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• 30 million experienced professionals from around the world, representing 150 industries.

• People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.

• All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.

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Soya’s Top 5 LinkedIn Tips• Fill your profile completely and post a photo• Put in all your past jobs: this will connect you to

waaaaay more people• Import your contacts from Outlook or Gmail• Join groups• Answer questions* Bonus tip: Integrate your blog

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Twitter Scenario 1:You want to break into…

The Music Biz

Get an insider’s view by following the right people...

Find opportunities to add value and interact...

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Anthony Kiedis

Deb’s friend Vicki, a Chilli Pepper fanatic

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Lots of interesting people will interact with you on Twitter...

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Soya’s Top 5 Twitter Tips• Follow like-minded and interesting people in a

industry that you love• Retweet cool stuff: RT@• Comment on other peoples tweets using @• Add value: Your insights, fav links, commentary• Be helpful: Make connections for others

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Parting Words• Use social media to your career advantage!• All of the people you meet here and all the

people you meet at other events should be part of your online network

• If you’re job hunting, needing advice for a project you’re working on, hiring an agency or a person for your business...use your online network to connected

• Social Media makes networking easy

Thanks

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