1 Real CONNECTIONS Social buzz is the force that delivers oomph in today’s successful online marketing programs! Without a constant flow of « shares » « likes » « comments » and « connections » many businesses stand are missing out on a valuable competitive edge. Make
Presentation provides overview of recent (2013-201) social media statistics and report results from Nielsen, GlobalWebIndex, and PEW Internet Research. Outlines key facts about social media and offers some thoughts on taking advantage of this unique marketing channel.
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RealCONNECTIONS
Social buzz is the force that delivers oomph in today’s successful online marketing programs! Without a constant flow of « shares » « likes » « comments » and « connections » many businesses stand are missing out on a valuable competitive edge.
Make
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IF YOUR BUSINESS DOESN’T HAVE A SOCIAL BUZZ YOU’RE MISSING OUT!
Unique U.S. users engaging in social media currently.
370.5M
More and more people are engaging in popular social networks from their PC, mobile device, and even television or gaming platforms. In fact, many Americans simultaneously use smart phones and tablets while viewing television! During this browsing time, they actively search for products of interest, do a bit of shopping, pinning, and interacting through social media.
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370.5M UNIQUE U.S. USERS ENGAGING IN SOCIAL MEDIA
• 40% visit Facebook multiple times each day.
• The social media smartphone app audience increased 37% over the past year.
• Growing tablet smart phone users simultaneously engage in mobile web usage while watching TV.
Audiences using social media at least one time each day!
64%PC +47%
MobileApps
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1004 MOBILE MINUTES SPENT ON SOCIAL MEDIA.THAT’S OVER 16+ HOURS OF TIME! This is double the 8+ hours reported in 2012. Mobile access continues to increase as reported by the January 2014 Nielsen Digital Consumer Report.
People are spending more time on popular social networks than any other type of website!
53% Purchasing a physical item or service on smartphone.
40% Writing review or commenting on purchase.
Word-of-mouth has gone digital! Today, customers engage on social media regularly!
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Most of consumers’ PC time is spent engaging in Facebook, the most popular social network in our country.
"LIKE" ON FACEBOOK & FANS ENGAGEMENT !Fan Likes content on Brand Facebook Page or Website.Like/Share posts on Fan’s News Feed.
Fan’s Friends See Like in News Feed.
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350 MUSERS
SHARING, PINNING, SCOOPING, ETC. INCREASES YOUR CONNECTIVITY!
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PROSPECTING VIA TWITTER SYNERGISTIC EFFECT Twitter is used for entertainment, prospecting, locating niche audiences, generating branded buzz, brainstorming long tail keywords, and more.
Twitter has 645+ million users with an average of 58 million tweets per day.
Social Media BuzzE-mail MarketingSecure Credible LinksPaid AdvertisingContent MarketingEditorial/PR Outreach
Marketing
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Research Sources
• Nielson 2014 The Digital Consumer• Nielsen 2012 Social Media Report• Pew Internet & American Life Project• Global Web Index