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1. The Passion of the FanSuper Bowl Edition
Using the hype from the Social Web to
select a Super Bowl Champion
Jeff Esposito
JeffEsposito.com

2. Methodology
2

Measured social mentions for each team from January 16 through January 31, 2011 using Lithium Social Media Monitoring software

3. Mediums included: 4. Blogs 5. Forums 6. Traditional news sites 7. Twitter 8. Metrics used include conversation share, positive and negative conversation shares, SIM and Net promoter scores