5/2/2018 1 USING SOCIAL MEDIA TO COMMUNICATE WITH FAMILIES MASSACHUSETTS EDUCATIONAL FINANCING AUTHORITY 1 Agenda •Social Media as a Valuable Communication Tool •Review of Social Media Platforms –Facebook, Twitter, LinkedIn •Resources and Support for Counselors •What You Can Do Now? 2 MASSACHUSETTS EDUCATIONAL FINANCING AUTHORITY SOCIAL MEDIA: A VALUABLE COMMUNICATION TOOL
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USING SOCIAL MEDIA TO COMMUNICATE WITH FAMILIES€¦ · USING SOCIAL MEDIA TO COMMUNICATE WITH FAMILIES MASSACHUSETTS EDUCATIONAL FINANCING AUTHORITY 1 Agenda •Social Media as a
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5/2/2018
1
USING SOCIAL MEDIA TO
COMMUNICATE WITH
FAMILIES
MASSACHUSETTS EDUCATIONAL FINANCING AUTHORITY
1
Agenda
•Social Media as a Valuable Communication Tool
•Review of Social Media Platforms
–Facebook, Twitter, LinkedIn
•Resources and Support for Counselors
•What You Can Do Now?
2
MASSACHUSETTS EDUCATIONAL FINANCING AUTHORITY
SOCIAL MEDIA: A VALUABLE
COMMUNICATION TOOL
5/2/2018
2
Why Participate on Social Media
• Counselors:
– An Integral Part of the College Planning Process
– In a Position to Expand Reach of Quality Information to Families
– Key in Spreading Awareness of MEFA’s Free Services
• Wide Reach and Easy to Implement
• Various Options Available Including:
– Facebook
– Twitter
– LinkedIn
4
Why Participate on Social Media
•Last year, MEFA Seminars reached approximately 4,500 individuals at our College Admissions seminars, 18,000 at our College Financing seminars, and 1,300 at our Paying the College Bill seminars.
•MEFA’s Social Media pages have over 38,000 followers. Including paid promotion and organic impressions, we reach around 75,000 people per day on average.
Why Participate on Social Media
•For those active on social media there is already
an existing pool of students and families to reach.
•These individuals may be interested in MEFA’s
free services or other families in need of services.