Socia l Medi a How to UTILIZE and COMMUNICATE with your CUSTOMERS? by Namita Ramani Spa Marketing Specialist and owner and founder of SpaGenie.ae & Salony Creations Email: [email protected]Mobile: 0097 1505388406 Facebook: spagenie.ae/facebook Twitter: @spagenie
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Communicate with your Customers using Social Media.
I recently gave a presentation at the Spa Conference at Beauty world Dubai on - Social Media: How to best utilize it and communicate with your customers?
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SocialMediaHow to UTILIZE and COMMUNICATE with your CUSTOMERS?by Namita RamaniSpa Marketing Specialist and owner and founder of SpaGenie.ae & Salony Creations
Traditional Media- communication model was Monologue..
Social Media isConversation…
Supported by Online Tools
Like these
Social Media STRATEGY
Campaign Goal
Success Metrics
Social Tools
FACEBOOK is the best tool for SPA MARKETING
QUICK TIP: DOWNLOAD ARAB SOCIAL MEDIA REPORT HERE.
On a global level, the UAE is the top Arab country in terms of Facebook penetration as percentage of the population. It is also among the top 10 in the WORLD, with a Facebook penetration of 45%
Source: Arab Social Media Report by Dubai School of Government’s Governance and Innovation program.
• Number of new Facebook fans• Number of wall updates/posts• Number of likes and comments• Number of customer interactions• Amount of money spent on advertising• Advertising cost per fan
TWITTER FOR SPAS
•Daily Deals• Answers•Introduce new treatments•Events•Tips •Gifts •Engage with influencers•Retweet
INTEGRATE SOCIAL MEDIA WITH OTHER MARKETING MIX.
Embed Widgets on Your Website
Invite Your Email and Ezine Subscribers
Use Print Media
Add to your Email Signature Block
INVEST IN YOUR WEBSITE.
All the conversions will happen in your website.
Create a simple, user-friendly website.
Have call to actions on each page.
Monitor the traffic that comes to the website due to direct engagement on Facebook with your customers.