Using Social Media to Build Your Business
Using Social Media to Build Your Business. Who am I? Joyce Raby Technology Consultant / Social Media Coach Joyceraby.com [email protected].
Mar 26, 2015
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Using Social
Media to Build Your Business
Best Social Media Quote Ever
“Social Media is like teen sex. Everyone wants to do it. No one knows how. When it’s finally done, there is surprise that its not better.”
- Avinash KaushikAnalytics Evangelist
Second Best Social Media Quote
“Go live among them.”
- Joyce Raby
(if you want to engage your community you must first listen to what they are
already saying)
You Must Listen First
Search Google, Yahoo, Bing, Twitter, YouTube, blogs, and important content sites for:
Organization name, program, services, & key individuals
Competitors' names, programs, services, and key individuals
Choosing Your Tools: Don’t Try and Do Everything at Once
Pick a tool based onwho you are trying to reach
what your supporters are using
what your goals are
how much time you have
Hundreds of tools exist. Don't assume Facebook, Twitter, or MySpace is the right tool for your goal!
Person to person “have you seen us online?”
By newsletter or blog “What do you use to connect?”
Email Survey (just a few questions!)
Website/Blog Survey
(Google Forms works well as a survey tool and it is free!)
What does asking look like?
Always include logo, name, website URL, concise description of your business
Post a variety of content, including content from other organizations (listen and add value)
Participate regularly
Integrate these activities with other marketing efforts
Interact with local and national industry/ community
What does “Good” Social Media look like?
Engaging Your Community
Possible Activities
Ask questions and solicit feedback
Get to know community members and point out items of interest to them
Listen to what they have to say
Introduce followers
Integrate your online & offline activities
Social Media Is a Conversation
“talking” online
Dealing with negative feedback
Content is king
Search engine optimization
It's an Evolving Strategy
Pick something small (what do you want to market?)
Pilot (create and launch)
Evaluate (did you accomplish your goal?)
Adapt/adjust based on feedback and your experience
Do it again….forever.
How to Measure Engagement
Search Google, Yahoo, Bing, Twitter, YouTube, blogs, and important content sites for
Organization name, program, services, & key individuals
Competitors' names, programs, services, and key individuals
Track fans/friends/followers, comments/retweets/likes, web page visits, and so on
Define Your Metric
We learned something about our community we didn’t know before
Number of influential people who tweet about us
Number of nice things tweeted about us
Number of influential blogs that wrote about us
Number of direct conversations we had
Amount of useful, meaningful feedback
Resources
We Are Media Projecthttp://www.wearemedia.org/
Beth Kanterhttp://www.bethkanter.org/
Mashablehttp://www.mashable.com
Chris Broganhttp://www.chrisbrogan.com/
Need More Help?
Social Media Audits
Social Media Plans & Strategy
Create/Measure Specific Social Media Campaigns
Joyce Raby, [email protected]
Related Documents
