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Yonkers Film Fes-val Social Media Workshop Joyce Sullivan Yonkers, New York USA!! March 3, 2015 @JoyceMSullivan @YoFiFest #yofifestSM
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Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

Jul 18, 2015

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Joyce Sullivan
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Page 1: Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

Yonkers  Film  Fes-val  Social  Media  Workshop  

Joyce  Sullivan  Yonkers,  New  York  USA!!    March  3,  2015  

@JoyceMSullivan    @YoFiFest  #yofifestSM  

Page 2: Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

Answering your Five Questions… You can find me @JoyceMSullivan

LinkedIn: http://linkedin.com/in/joycemsullivan

Twitter: @JoyceMSullivan @SocMediaFin @ProfJoyceSull

Instagram: @JoyceMSullivan http://instagram.com/joycemsullivan

Slideshare: http://www.slideshare.net/joycemsullivan

About.Me http://about.me/joycemsullivan

@JoyceMSullivan    @YoFiFest  #yofifestSM  

Page 3: Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

Yesterday

Photo credit: http://www.mrmartinweb.com/images/type/olivettilettera32lg.jpg

Olivetti Underwood Lettera 32 circa

@JoyceMSullivan    @YoFiFest  #yofifestSM  

Page 4: Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

Today

Photo credit: Aaron Kilby @kilby76

@JoyceMSullivan    @YoFiFest  #yofifestSM  

Page 5: Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

https://storify.com/joycemsullivan

@JoyceMSullivan    @YoFiFest  #yofifestSM  

Page 6: Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

@JoyceMSullivan    @YoFiFest  #yofifestSM  

Page 7: Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

7

SXSW 2012 Financial Services & Technology Rockstar Women

Five financial services professionals from New Zealand, UK and US who use social media in their work

@JoyceMSullivan    @YoFiFest  #yofifestSM  

Page 8: Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

Social  Media  Tools  –  established  and  emerging  

And  many  more…  

2006  2004   2011  2005  Launched:  2002   2011  

@JoyceMSullivan    @YoFiFest  #yofifestSM  

Page 9: Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

http://www.mediabistro.com/alltwitter/tweet-anatomy_b45620 9 @JoyceMSullivan    @YoFiFest  #yofifestSM  

Page 10: Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

Social  media  communica-ons  

@JoyceMSullivan    @YoFiFest  #yofifestSM  

Page 11: Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

http://www.slideshare.net/ValaAfshar/internet-of-thingsslideshare

@JoyceMSullivan    @YoFiFest  #yofifestSM  

Page 12: Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

Is  social  media  a  new  communica-on  channel,  or  just  a  new  way  of  communica-ng?  

12 @JoyceMSullivan    @YoFiFest  #yofifestSM  

Page 13: Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

The Five Questions ~ ①  Brand

② Message

③  Audience

④  Tool

⑤  Journey

① Who are you?

② What do you have to say?

③ Who are you trying to reach

④  How do they want to be reached?

⑤  Once you connect, what’s your plan?

@JoyceMSullivan    @YoFiFest  #yofifestSM  

Page 14: Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

Before  asking  “Which  social  media  tools  should  I  use?”    answer  these  5  ques'ons℠  

1.  Who  are  you?  

2.  What  do  you  have  to  say?  

3.  Who  are  you  trying  to  reach?  

5.  Once  you  connect,  then  what?  

4.  How  do  they  WANT  to  be  reached?...  or  not  

@JoyceMSullivan    @YoFiFest  #yofifestSM  

Page 15: Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

The  5  ques'ons℠  

1.  Who  are  you?  

Non-­‐profit  org,  candidate  for  public  office,  student,  government  agency,  public  employee,  private  employee  

2.  What  do  you  have  to  say?  

Important  mission,  innova-ve  programs,  “Vote  for  Me”,  greater  good,  helping  others,  great  skills,  great  products,    excellent  company  to  work  with,  outstanding  service  

3.  Who  are  you  trying  to  reach?  

Donors,  volunteers,  students,  philanthropists,  voters,  grant  programs,  sustainability  advocates,  industry  leaders,  compe-tors  

@JoyceMSullivan    @YoFiFest  #yofifestSM  

Page 16: Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

The  5  ques'ons℠

4.  How  do  they  WANT  to  be  

reached?  ...  Or  not.  

!   Email  (home  or  work)  !   Voicemail  !   Phone  text  !   Instant  message  !   Twieer  !   LinkedIn  !   Facebook    !   (public  or  private  message)  

5.  Once  you  are  ready  to    connect,  

then  what?  

How  do  you  develop  meaningful  connec-ons  from  

online  connec-ons  to  in  person  /  real  life  engagements?  

@JoyceMSullivan    @YoFiFest  #yofifestSM  

Page 17: Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

The  5  ques'ons℠-­‐  with  your  answers  

1.  Who  are  you?  

2.  What  do  you  have  to  say?  

3.  Who  are  you  trying  to  reach?  

4.  How  do  they  WANT  to  be  reached?  

5.  Once  you  are  ready  to  connect,  then  what?  

@JoyceMSullivan    @YoFiFest  #yofifestSM  

Page 18: Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

Do a Social Media Review Yesterday. Today. Tomorrow

!  Yesterday:

!  Today:

!  Tomorrow:

The 5 Questions…

@JoyceMSullivan    @YoFiFest  #yofifestSM  

Page 19: Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

Your Five Questions

1.  Who  are  you?  

@JoyceMSullivan    @YoFiFest  #yofifestSM  

Page 20: Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

Your Five Questions

2.  What  do  you  have  to  say?  

@JoyceMSullivan    @YoFiFest  #yofifestSM  

Page 21: Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

Your Five Questions

3.  Who  are  you  trying  to  reach?  

@JoyceMSullivan    @YoFiFest  #yofifestSM  

Page 22: Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

Your Five Questions

4.  How  do  they  WANT  to  be  reached?  

@JoyceMSullivan    @YoFiFest  #yofifestSM  

Page 23: Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

Your Five Questions

5.  Once  you  are  ready  to  connect,  then  what?  

@JoyceMSullivan    @YoFiFest  #yofifestSM  

Page 24: Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

The Five Questions ~ ①  Brand

② Message

③  Audience

④  Tool

⑤  Journey

① Who are you?

② What do you have to say?

③ Who are you trying to reach

④  How do they want to be reached?

⑤  Once you connect, what’s your plan?

@JoyceMSullivan    @YoFiFest  #yofifestSM  

Page 25: Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

Thank you!

@JoyceMSullivan    @AWM_NYC    #awmnyc  

I would love to hear from you! [email protected] for more info on our social media programs

Page 26: Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

Yonkers  Film  Fes-val  Social  Media  Workshop  

Joyce  Sullivan  Yonkers,  New  York  USA!!    March  3,  2015  

@JoyceMSullivan    @YoFiFest  #yofifestSM