Using Social & Digital Media to Attract Domestic Travellers The Evolution of Marketing | Employees as Brand Marketers | Your 2016 Marketing Budget Martin Kubler FIH CEO – Iconsulthotels & sps:affinity Hospitality, Tourism, & Service Industries Consulting | Innovation Specialist, Writer, Trainer www.iconsulthotels.com
38
Embed
Using Social & Digital Media to Attract Domestic Travellers - Hotel Show Saudi Arabia 2016
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Using Social & Digital Media to Attract Domestic
Travellers
The Evolution of Marketing | Employees as Brand Marketers | Your 2016 Marketing Budget
Martin Kubler FIHCEO – Iconsulthotels & sps:affinity
Martin KublerHotel GM turned Hospitality & Service Industries Consultant
Public Speaker, Lecturer, Writer
• CEO of Iconsulthotels & sps:affinity• MBA in Marketing & Innovation from GIHE• Likes: Vegan food, strong coffee. Dislikes: Okra• Columnist for Hotelier Middle East, Travel & Tourism
• A Harvard Business School paper followed 400 restaurants on Yelp.comand found that a one-star increase in Yelp rating leads to a 5-9% in revenue.
• A UK Berkeley research found that a restaurant with a rating improved by just half a star, it's chance of getting full increased from 13% to 34%.
• An MMGlobal Survey found that 49% of consumers place restaurant reviews, detailed listing & accurate map location as most important factor in making a decision to go to a restaurant or stay in a hotel.