Using Instagram to Create Brand Advocates - #SMDAYSFL #IAMLOYALSMD

Welcome, Loyal Brand Advocates!

Using Instagramto Create Brand Advocates

(G Co Group, LLC)

#IAMLOYALSMD INSTAGRAM EXERCISE

InstagramAnd

Brand Advocacy

How to Identify a Brand Advocate,

Launch a Campaign &

Use the Right Hashtags

to Get Leads@sharongadbois

Identifying Your Brand Advocates on Instagram

• What is Instagram?

• Using Hashtags for Your Advocacy Program

• What and Who are Brand Advocates?

• Examples of a Brand Advocacy Campaign

• Tying Everything Together

• Resources

• 2 Giveaways

• Who am I?

• On my Birthday, 5 Years Ago, IG was Born– Spent COUNTLESS hours researching and

learning the intricacies of Instagram and the importance of hashtags.

– Researched hundreds of celebrity millennials on social media – Justin Bieber, Rihanna, Lady Gaga, LeBron James, Kim Kardashian, and Katy Perry – and watched how they interacted with their peers, especially the non-celebrity millennials who have bank accounts = to the size of a celebrity.

My Story

During my research, I noticed that …

• Millennials are Social Influencers and because of this,

They are experts with their peers and 84%* of millennials report that they value the advice of other shoppers with similar life experiences and are influenced by the user-generated content of what others had to say.

*ryan-jenkins.com

Why Are Millennials Important?

InstagramAnd

Brand Advocacy

Use the Right Hashtags

to Get Leads

@sharongadbois

Instagram is a fun way to share your life with friends through a series of pictures.

Snap a photo, choose a filter, write a description (with the use of #hashtags), and post.

Ex: Picture-taking exercise with hashtag, #IAMLOYALSMD

What is Instagram?

A type of unique label used on social networks, and micro-blogging services to find messages with specific themes or related content.

#InternationalSushiDay #MomTexts

#Starbucks #CarnivalCruise

#CokeNames #MVPSummit

#HomeTryOnKit #LoveWins

What are Hashtags?

A not-so-unique label used on social networks, tend to result in lots of loose content and many themes that aren’t necessarily related.

#HowIRoll

#IAmLoyal

#NightLife

#YOLO

What are Hashtags?

The 3 Rules for Creating Hashtags:

1. Short 2. Unique 3. Relevant

Think of a Hashtag as: Your Username on Twitter, Your Website URL or Your Social Security #

Ex: IAMLOYALSMD Resources

Hashtags Rules

InstagramAnd

Brand Advocacy

How to Identify a Brand Advocate

@sharongadbois

A Brand Advocate is a person, or customer who talks favorably about a brand or product, and then passes on positive word-of-mouth (WOM) messages about the brand to other people.

Everybody wants them. They give you referrals. They advertise for you for free. They stand up for you when you’re under fire.

What is a Brand Advocate?

Brand Advocates are sometimes referred to as:

Ambassadors

Cheerleaders

Evangelists

Volunteer Marketers

Loyal Customers

What is a Brand Advocate?

Brand Advocates are …

Social Influencers or Millennials

Loyal Customers or Highly-Satisfied Customers

Employees

Who are Brand Advocates?

InstagramAnd

Brand Advocacy

Using a Brand Advocate to

Launch a Campaign

@sharongadbois

Launching the Campaign

Coca-Cola | #CokeNames

Sapporo | #InternationalSushiDay | #HowIRoll

Starbucks | #NoTimeNoLine

Microsoft | #MVPSummit

Brand Advocate Campaign

Resources

Textgram – Turn words into pictures instantly

Photogrid – Photo editor and collage maker

HashtagGenerator.com – Campaign Specific

Hashtagify.me – Campaign Metrics

Resources

InstagramAnd

Brand Advocacy

How to Identify a Brand Advocate,

Launch a Campaign &

Use the Right Hashtags

to Get Leads@sharongadbois

Remember when … ?

#IAMLOYALSMD did 3 things:

1. You became a Brand Advocate

2. You generated a Leads List for me

3. Launched a campaign – offline event for online promotion

Connecting the Dots

#IAMLOYALSMD

3 People will get a 1 Hour Brand Advocacy Consultation

Free 1 Hour Online Training on How To Create a Brand Ambassador Program for your business, project, or service

My Gifts to You

Free 1 Hour Online Training on How To Create a Brand Ambassador Program for your business, project, or service

To Sign Up:

TEXT #iamloyalsmd TO 50500

gadboisconsulting.com/iamloyalsmd

My Gifts for You

Like This Presentation?Find Me on Instagram

@sharongadbois

[ Thank you ]

(G Co Group, LLC)

End of Seminar!

Using Instagramto Create Brand Advocates

(G Co Group, LLC)