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Brand Advocates Flip the funnel

Oct 21, 2014

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Marketing

The Marketing Funnel should not be buried. It should be FLIPPED.
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Page 1: Brand Advocates Flip the funnel
Page 2: Brand Advocates Flip the funnel

Social  recommendations  :  Most  Trusted  

Page 3: Brand Advocates Flip the funnel

Social  circle:  Most  Influence    

Page 4: Brand Advocates Flip the funnel

Social  cues  change  behavior  

Page 5: Brand Advocates Flip the funnel

The  most  powerful  selling  of  products  &  Ideas  takes  place  not  

marketer  to  consumer,  but    

consumer  to  consumer  

Page 6: Brand Advocates Flip the funnel

Get  the  point  Social      recommendations    are  #  1    purchase      driver  

Page 7: Brand Advocates Flip the funnel

Time  for  

Page 8: Brand Advocates Flip the funnel

Time    to   FLIP  

Page 9: Brand Advocates Flip the funnel

Time    to   FLIP  the  

Page 10: Brand Advocates Flip the funnel

awareness  

new  users  

Page 11: Brand Advocates Flip the funnel

users  

new  users  

Page 12: Brand Advocates Flip the funnel

advocates  

new  users  

Page 13: Brand Advocates Flip the funnel

Find  &  Nurture  real  consumer    Advocates  

 

Page 14: Brand Advocates Flip the funnel

Influencers  Viral  content  

Millions  of  passive  Fans  Conversation  calendars  

 

Page 15: Brand Advocates Flip the funnel

Influencers  Viral  content  

Millions  of  passive  Fans  Conversation  calendars  

 

Not  100%  useless  But  Not  unique  also  

Page 16: Brand Advocates Flip the funnel

Influencers  &  

Advocates    

Page 17: Brand Advocates Flip the funnel

Do  you  know  your  

 Advocates    within  your  1mn  followers  

Page 18: Brand Advocates Flip the funnel

Are  you  treating  your  

 Advocates    differently  v/s  passive  followers  

Page 19: Brand Advocates Flip the funnel

Are  your    

 Advocates    doing  actions  for  you  

Page 20: Brand Advocates Flip the funnel

Time    to   FLIP  the  

Page 21: Brand Advocates Flip the funnel

Learn  more  

Page 22: Brand Advocates Flip the funnel

When  you  are  flip  ready  

Get  in  touch  

Page 23: Brand Advocates Flip the funnel

we  create    real  consumer    Advocates  

  Between  Friends  

Between  Family  

Between  Colleagues  

who  do  genuine  advocacy    actions    for    your    brands  

Page 24: Brand Advocates Flip the funnel

we  create    real  consumer    Advocates  

  ADVOCACY  ACTIONS  

BRANDS  

YEARS  

who  do  genuine  advocacy    actions    for    your    brands  

3  

15+  

20mn  

Page 25: Brand Advocates Flip the funnel

That  is  why….    

Page 26: Brand Advocates Flip the funnel

Most  awarded  WOMM  agency  in    

the  world    

Page 27: Brand Advocates Flip the funnel

3  Oscars  of  WOM  Marketing    in  2  years  

Page 28: Brand Advocates Flip the funnel