Using Google Analytics Effectively Presented by CrucialClicks.com
Jun 14, 2015
Using Google Analytics Effectively
Presented by CrucialClicks.com
Ken Kelly CrucialClicks.com
Chief Web Development Officer
Email: [email protected] Twitter: @crucialclicks
Google Analytics Basics• Definition
• Analytics is the discovery and communication of meaningful patterns in data
• Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimization web usage
Basics - Types of Analytics• Onsite
• Visitors
• # of Pages Viewed
• Time on Site
• Popular Content
• Common Exit Pages
• Actions Completed
• Offsite
• Potential customer pool (search opportunity)
• Share of Voice (visibility)
• Commentary (reviews, social engagement)
Google Analytics 101• Terminology
• Proper Set-up
• Top 5 Reports
• Turning Findings into Actions
• Recent Additions
Analytics Lingo• Tracking Code
• JavaScript placed on each page of your site
• Tracking URL
• Web Address of the page on your site you want to direct visitors to + relevant marketing info
• Campaign
• Marketing initiative; Email Blast; Paid Search Ads
GA Dashboard
GA Dashboard
Audience• Map Overlay
• New vs. Returning
• Languages
• Mobile
• Browser Capabilities
Audience
Audience
Audience
Audience
Audience
Audience
Audience Location
Audience Mobile
Acquisition• Channels
• Direct Traffic
• Referral Traffic
• Search Engine Traffic (Organic)
• Keywords
Acquisition Overview
Acquisition Overview
Acquisition Overview
Acquisition Channels
Acquisition Referrals
Acquisition Search Engines (Organic)
Acquisition Keywords
Acquisition Keywords
Acquisition Keywords
Acquisition Keywords
Acquisition Keywords
Acquisition Keywords
Acquisition Keywords
Acquisition Keywords
Acquisition Keywords
Acquisition Keywords
They’re all branded
Acquisition Keywords
Acquisition Keywords
Acquisition Keywords
Acquisition Keywords
Acquisition Keywords
On 18th October 2011, Google announced some big news for website owners. Going forward, when a search is made on a secure Google webpage and the result clicked, the search term would no longer be passed to the destination website. Instead, these visits would simply be grouped together in Google Analytics under the keyword "(not provided)".
Site Content
!
• All Pages
• Navigation Summary
• Landing Pages
• Exit Pages
Site Content All Pages
Site Content All Pages
Site Content All Pages
Site Content All Pages
Site Content Navigation Summary
Site Content Navigation Summary
Site Content Navigation Summary
Site Content Navigation Summary
Site Content Landing Pages
Site Content Landing Pages
Site Content Landing Pages
Site Content Landing Pages
Site Content Landing Pages
Site Content Exit Pages
Site Content Exit Pages
Site Content Exit Pages
Site Content Exit Pages
Site Content Exit Pages
Tying it all together
Tying it all together• Make company decisions
(e.g mobile)
Tying it all together• Make company decisions
(e.g mobile)
• See where your marketing efforts are working, or find some low hanging fruit
Tying it all together• Make company decisions
(e.g mobile)
• See where your marketing efforts are working, or find some low hanging fruit
Tying it all together• Make company decisions
(e.g mobile)
• See where your marketing efforts are working, or find some low hanging fruit
Tying it all together• Make company decisions
(e.g mobile)
• See where your marketing efforts are working, or find some low hanging fruit
Tying it all together• Make company decisions
(e.g mobile)
• See where your marketing efforts are working, or find some low hanging fruit
• See how people identify with your brand and product
CrucialClicks.com Offers• Search Engine Optimization
• Pay-Per-Click Management
• Website Design with Responsive Technology
• TenantConnect™
• ReputationRepo™
• Etc.
Special Offer For FSSA Members
Self Storage Responsive Web Design!$495.00 (regularly $749.00)
!Call 888-894-0422 for details.
Valid through 05/31/2014.
Special Thanks
Special Thanks
Special Thanks
Special Thanks
Tweet us @Crucialclicks
Email me [email protected]
Check out our site http://crucialclicks.com
Download this deck http://cruclick.us/fssa-analytics
Questions?
Thank You!