WE ARE SOCIALCOPS.ORG We are India’s largest open Data exchange. We work with corporates, Non-Profit Organizations and Govts. To help them make better decisions. Our work has won accolades from the United Nations, Microsoft and IBM. The Economic Times, Fast Company and Times of India think our work is cool. We reach millions of people in the remotest parts of the country through our partner non profit and government networks. We work with organizations to create strategies for Growth leading to high sales, Customer retention, drive brand loyalty, recall, value & higher sales.
Using Data in the Pharmaceutical Industry
Aug 06, 2015
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WE ARE SOCIALCOPS.ORG
We are India’s largest open Data exchange. We work with corporates, Non-Profit Organizations and Govts. To help them make better decisions.
§ Our work has won accolades from the United Nations, Microsoft and IBM. § The Economic Times, Fast Company and
Times of India think our work is cool. § We reach millions of people in the remotest
parts of the country through our partner non profit and government networks.
§ We work with organizations to create strategies for Growth leading to high sales, Customer retention, drive brand loyalty, recall, value & higher sales.
PHARMACEUTICAL COMPANIES SPEND BILLIONS OF DOLLARS TO REACH CUSTOMERS WITH THEIR PRODUCTS.
SOCIALCOPS
The spend on Sales and Marketing has been increasing, still resulting in falling revenues. The problems of not finding the right markets can be solved using data based services. 78% of Sales representatives target the wrong Doctors and Chemists Lack of effective Marketing campaigns in Urban India have resulted in falling revenues. Source: FiercePharma
Rural Markets which comprises of 67% of the total population constitute only 17% of the Revenue Huge infrastructure gap among the two different regions is a strong indicator of the urgency of the situation. Source: IMS Health
ONLY 21% OF GLOBAL REVENUES FROM PHARMACEUTICALS COME FROM THE EMERGING MARKETS.
OTC Drug Sales contribute 33 Bn $ to annual Revenues in India Source: CHPA
An average Indian will be spending $39 per year for Health expenses
The growing market for Healthcare in India calls for a targeted marketing solution to focus on sales. Source: IMS Health
Pharmas which initiated a Rural task force have failed to execute and reach out to the population. Emerging markets are currently growing faster than the developed markets but these figures are not replicated in the Rural regions where the growth is almost negligible Source: PwC, Rethinking Pharma 2020
SOCIALCOPS
You might be spending valuable money, time & resources reaching people who might not
need your products.
What if we could ensure that every $ spent went on reaching a person who needed your products?
SOCIALCOPS
I’m sure you’ve asked yourself these questions
multiple times
How do I increase sales?
Am I targeting the right doctors and Chemists?
Which new markets to expand to?
Which markets to launch a new drug in?
Am I spending my money on the right growth markets?
SOCIALCOPS
Corporates, Governments and Nonprofits use our data to make better decisions everyday. We are India’s largest data exchange. Use our granular, household level information about emerging markets to make better decisions everyday.
MOBILE FIELD STAFF 3000+ mobile workers giving us data from remote areas.
PUBLIC DATA SOURCES We have access to approximately 1000+ government data sources.
DATA BANK We now have over 100 million data points by organizing public data from past 10 years.
NONPROFIT PARTNERS
120+ nonprofit partners reaching 2.5 million people pledge their internal data to us
SOCIALCOPS
HEALTH
GEO- INTELLIGENCE
What Data Do You Need?
1. DEMOGRAPHY
2.
3. 4.
• Population, Birth Rate, Death Rate• Household level breakdown (Gender,
Age, Address)• Occupation and Education• Deposits, Savings and Credits
• Disease Outbreak: Number of cases per district• Healthcare Infrastructure: Hospitals, Beds• Maternity : District Wise Birth Rates per month,
Mortality Rates• BMI, Anaemia, Fertility Rates
• Post Offices, ATMs, Banks, Schools, Chemists, Doctors
• Subji Mandis, Branded Showrooms, Village Industries
• Petrol Pumps, Fire Stations, LPG Filling Stations• Tourist Spots, Cinema Halls, Stadiums
INCOME & EXPENDITURE • Household Assets & Amenities• Item wise Consumer Expenditure • Deposits & Credits• Purchasing Power & Aspirations• CIBIL Scores• DDP, Poverty Status
SOCIALCOPS
THE DATA YOU NEED WILL DIFFER BASED ON YOUR ISSUE.
For instance, lets say you want to understand where you want to
send your field representatives to maximize their outreach effectiveness to increase sales.
SOCIALCOPS
Use our simple drag & drop interface to find the solution to your data problem.
SOCIALCOPS
Search a district…
Sort by: None Literacy Rate Population Sex Ratio Literacy Rate Area
DELHI- SOUTH 2.734 Million 1000:921 251 Sq. KM
Pick the cities, towns & states that you want to target
Which localities do your target consumers live in?
Search a district…
Sort by: Income Level Education Proximity to Services Amenities Credit Scores
DELHI- SOUTH; SAKET 2.734 Million 1000:921 251 Sq. KM
Search a district…
Sort by: Income Level Education Proximity to Services Sex Ratio Credit Scores
DELHI- SOUTH; SAKET 2.734 Million 1000:921 251 Sq. KM
…at the household granular level.
Search a disease…
Sort by: ADD Malaria Dengue Cholera Diphtheria Pneumonia
ANDHRA PRADESH 49.67 Million 1000:934 160,205 Sq. KM
Acute Diarrhoeal Disease 2005-2015
Where is the maximum incidence of a Disease?
Select a Layer…
Proximity to Services Doctors Chemists ATMs Banks Police Stations Schools
ANDHRA PRADESH 49.67 Million 1000:934 160,205 Sq. KM
If you had to target these localities, which doctors & hospitals should you target?
Select a Layer…
Proximity to Services Doctors Chemists ATMs Banks Police Stations Schools
ANDHRA PRADESH 49.67 Million 1000:934 160,205 Sq. KM
Which chemist shops should your Medical Rep. visit to ensure maximum distribution?
SOCIALCOPS
We not only provide data – our product allows you to Search, Query & Visualize the data you
need to make a reliable decisions.
1 CLICK EXPORT
HOW TO SEARCH THROUGH THIS DATA? Search through millions of data points on our fast and powerful platform.
FAST & RELEVANT
ANY TYPE OF QUERY
DATA SECURITY
EASY DATA FILTERING
Lightning fast & relevant results for every search
Full text, location, numeric queries – you search inside datasets.
OVERVIEW OF FEATURES
POWERFUL INDEXING Using our superior ontology, filter by topics, tags & source.
Sort, refine & mathematically manipulate datasets.
Export data into excel, STATA or SPSS in one click of a button.
Maintain high standards of data security with firewall deployment.
HOW TO MAKE SENSE FROM THIS DATA? Create all types of data visualizations on our platform on the go.
DYNAMIC DASHBOARD
ON THE FLY ANALYTICS
Dynamic State, District Maps
Treemap Circular Dendogram
Clustered Force Layout Steam Graph
Dynamic Bar Chart
Use multi stakeholder views (divided geographically & issue based) to make sense of data at granular levels.
OVERVIEW OF FEATURES
Map relationships between columns, rank frequencies & create visualizations – all in one click.
SAMPLE VISUALIZATIONS
120+ partners 1.5 million people
We are a team of passionate engineers, economists & data scientists who believe that the solution to our world’s biggest problems lies in technology. Team draws from Goldman Sachs, Barclays Capital, Microsoft, IBM, Teach for India, Deloitte, Young India Fellowship Nanyang Technological University (Singapore), London School of Economics & IIT
The work we’ve done at the intersection of technology, data and people to have a positive influence on society have won us awards at the global level.
Including: NASSCOM Innovative Startup of the Year Forbes ‘30 under 30’ ; Fortune ‘40 under 40’ IBM Smarter Planet Challenge
LETS CHANGE THE WORLD TOGETHER!
Prukalpa Sankar [email protected]
+91 9910966512
@Social_Cops
www.socialcops.org
Reach out to us!
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