User Research Group Trivia

centercentre.com

jivins centercentre.com@

Jessica Ivins

@jessicaivins

USER RESEARCH GROUP TRIVIA

Today’s Agenda12:05 Super Quick Intros 12:10 Sponsor Presentation 12:15 Brief Presentation 12:20 Trivia Game 12:55 Wrap Up

1SUPER QUICK INTROS

2SPONSOR PRESENTATION

3WHAT IS USER RESEARCH?

“User Research is a set of tools and practices to help design teams understand who their users are, what their users need, the contexts the team’s designs will live in, and unrealized opportunities for the organization.”

- Center Centre

“User research is about understanding your customers so that your products and services meet your customers’ needs.”

- Jessica Ivins

User Research IncludesUser Interviews Usability Testing Field Studies (On-site user research sessions with the customer) Surveys

User research gives us the information we need to solve real problems for our customers.

User research saves us time and money.

Customer (User)

Subscribers

The New Message Editor

50% of customers were using the “old editor.”

Customers were using the old editor instead of the new editor, but we weren’t sure why.

We conducted user research to learn why.

“Too designed.” “Too corporate.”

- Feedback about email templates

“My subscribers get emails from me. I’m a person. I’m not a big company.”

- Feedback about email templates

What did this mean for AWeber?

When we don’t understand the needs of our customers, we often create designs that our customers don’t need.

4ACTIVITY: GROUP TRIVIA

Today’s goal is to help each other learn a few things about user research.

Materials for ReviewJust Enough Research by Erika Hall (Book) Just Enough Research with Erika Hall (Video) User Research Articles

Group TriviaSimilar to pub trivia, but we’re not competing. You’ll be in groups. I’ll ask questions about user research. You and your group will determine the best answer. We’ll compare and discuss answers at the end.

Any Questions?

GroupsGroup 1

Summer K. Hasque Natalie D. Josh T.

Group 4 Kyle G. Joseph N. Elizabeth R. Timothy R.

Group 2 Thomas M. Laura P. Scott D. Cathi S.

Group 5 Brett W. Josh C. Nate J. Stuart

Group 3 Patrick M. Allie O. Horace L. Tyler J.

Let’s Play Trivia

Question #1What type of session do we conduct one-on-one with customers to see if the customer can use our design? We might do this with a website or a mobile app.

Question #2What is the term for having one-on-one, sit-down conversations with customers? In these conversations, a user researcher asks questions about customer needs and pain points.

Question #3: True or False?

In user research, we almost always ask open-ended questions. Open-ended questions give us more information and more insight into the customer’s needs than yes or no questions.

Question #4: True or False?

It’s usually effective for a user researcher to conduct research with customers on her own, write a report about what she learned from the research, and then send the report to her colleagues.

Question #5What type of user research do we conduct with people who are not in the same location as we are? We conduct this research over the phone, or with tools like WebEx, Google Hangouts, or Skype.

Question #6: True or False?

Surveys are always effective ways of getting information from customers. It’s easy to write good surveys. Customers love to take 15-30 minutes out of their day to fill out an online survey for your organization.

Question #7What type of user research do we conduct in the customer’s own environment? We go to the customer’s home, or the customer’s place of employment, or whatever environment where the customer uses our design.

Question #8What is known as the study of people in their own environments? This a discipline of anthropology (an academic term).

Question #9What type of numerical data, such as surveys, metrics, and analytics, tells you what customers are doing, but not why they’re doing it?

Question #10What type of data gives you insights for improving a product or understanding the customer’s needs? This is usually not numerical data.

Answers1. Usability Testing 2. User Interviews 3. True 4. False 5. Remote User Research 6. False 7. On-Site Research/Field Studies/

Contextual Inquiry 8. Ethnography 9. Quantitative Data 10. Qualitative Data

PleaseRecycle or keep the worksheets. Throw away trash and recycling. Leave the pens here. Take our super brief survey. We’ll send it soon through Meetup. Continue being awesome.

centercentre.com

jivins centercentre.com@

Jessica Ivins

@jessicaivins

THANK YOU.