USER LABOR BURAK ARIKAN & ENGIN ERDOGAN www.userlabor.org
User Labor Presentation, Digital Labor Conference, New School, NY
Jan 15, 2015
Open data structure to outline the metrics of user participation in social web services. http://www.userlabor.org
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USER LABORBURAK ARIKAN & ENGIN ERDOGANwww.userlabor.org
always onlinelaptops, smart phones, wifi, gsm, gps
information heavygenerated elsewhere by institutions, people, sensors, machines
non-linearhyperlinked
non-privatestatus updates, micro-blogs, photo tagging
machine readablemicro formats, activity streams, RSS feeds
hyper-publicover-participating, like, comment, share, vote...
NEW LIVING
MEDIATED BY PRIVATE SOCIAL SERVICES
* Logo cloud by Ludwig Gatzke. flickr.com/photos/stabilo-boss
MEDIATED BY PRIVATE SOCIAL SERVICES
* Logo cloud by Ludwig Gatzke. flickr.com/photos/stabilo-boss
FREE TO USE, BUT PAID WITH DATA
“The people who are using it are paying us with information.”
– Joshua SchachterDel.icio.us, 2005
FREE TO USE, BUT PAID WITH DATA
“It is an ad-supported service. It is a free service.”
– Mark ZuckerbergFacebook, 2007
SECURED BY ONE-CLICK CONTRACTS
FOR A LONG TAIL OF USERS
users
engagement/use
FOR A LONG TAIL OF USERS
users
engagement/use
power users
FOR A LONG TAIL OF USERS
users
engagement/use
power users
casual users
FOR A LONG TAIL OF USERS
users
engagement/use
power users
casual users
lurkers
FOR A LONG TAIL OF USERS
users
engagement/use
power users
casual users
lurkers
publishing, remixing, marketing...
FOR A LONG TAIL OF USERS
users
engagement/use
power users
casual users
lurkers
publishing, remixing, marketing...
liking, sharing, commenting...
FOR A LONG TAIL OF USERS
users
engagement/use
power users
casual users
lurkers
publishing, remixing, marketing...
liking, sharing, commenting...
reading, clicking...
SUSTAINABLE?
service providertools
protocolsinterfacesstoragehardware
usercontentopinionstasteseffects
relationships
<actions>
<reactions>
<network>
USER LABOR MARKUP LANGUAGE (ULML)
<actions>
<item object="link" verb="like">3</item>
* Object and verb attributes are adopted from the activitystrea.ms project.
<actions>
<item object="photo" verb="comment">3</item>
<actions>
<item object="status" verb="update">1</item>
<reactions>
<item object="status" verb="like">1</item>
<reactions>
<network>
<item object="friends">621</item>
<network>
<item object="following">202</item>
<item object="followers">893</item>
ULML
<record>
<actions><item object="status" verb="post">124</item><item object="link" verb="share">10</item><item object="photo" verb="tag">42</item><item object="photo" verb="comment">15</item>
</actions>
<reactions><item object="status" verb="like">120</item><item object="photo" verb="comment">92</item><item object="photo" verb="tag">10</item>
</reactions>
<network><item object="connection">615</item><item object="density">0.2</item>
</network>
</record>
ULML
<record>
<actions><item object="status" verb="post">124</item><item object="link" verb="share">10</item><item object="photo" verb="tag">42</item><item object="photo" verb="comment">15</item>
</actions>
<reactions><item object="status" verb="like">120</item><item object="photo" verb="comment">92</item><item object="photo" verb="tag">10</item>
</reactions>
<network><item object="connection">615</item><item object="density">0.2</item>
</network>
</record>
twitter.com/arikan (2008)interconnections between people who are followed by arikan
Would you share your user labor metrics?
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