Digital Asset Management Conference NY 2013

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Welcome

Welcome to Createasphere’s fourth annual Digital Asset Management Conference in New York City. So much has changed and evolved over the last four years—the introduction of new technology and methodology and a big increase in data, analytics and customer engage-ment. Not to mention a new host of acronyms that we use daily.

Over the next two days we have brought together the best of the best with the presentations, speakers, and sessions addressing these new challenges and opportunities that you face in your day to day roles. We hope that you agree.

My personal goal is to inspire you with the sessions, and speakers, build your industry relationships through networking opportunities not to mention the hosted cocktail reception which always seems to “break the ice” with new contacts, and of course, celebrate the nom-inees and winners at the DAMMY Awards luncheon taking place on the second day.

I would like to call out a few items:

There will be two large and impactful standards announcements and we are thrilled that Adobe, AD-ID, and IDEAlliance are making these critical announcement here. We also have some special “video guests” for the DAMMY awards to help us walk down the DAM memory lane. And last, but certainly not least, I would like to personally thank our sponsors and exhibitors who are the cornerstone of making this Conference possible. They are all pre-senting their latest solutions and you will have ample time to engage with their expertise throughout the two days. I would also recommend setting up demos and/or appointments to ensure you get the one-on-one time you need.

All the best,Kristin

Kristin Petrovich KennedyPresident, Createasphere

Get social at the Conference!Join us on social media for all the up-to-the-minute Conferenceevents and highlights. Use the hashtag #DAMNY13. Join theconversation and keep your finger on the pulse with the hottestbuzz on sessions, exhibitors and general Conference news!

Kate McCallumConference Chair & Producer

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Show Office/

Green RoomTrack 2

THEATRE 2 Ambassador

THEATRE 1 Grand Central C and D

DAMMY Awards LuncheonOctober 8, 12:30pm-2:00pm

LunchConsulate

LunchEmbassy

Post Production Master Class

Track 61

IDEAllianceIMW Lab

Coffee & Networking

Evening ReceptionOctober 7, 5:00pm

Regi

stra

tion

Elevators

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Schedule at a Glance - October 7Time Theater 1 - Grand Central C&D Theater 2 - Ambassador

7:30-8:00am

Registration Opens for Add-On Seminars & Coffee

8:00-9:15am

Add-On Seminar: How To Select a DAM System: Best Practices and Pitfalls To Avoid

Add-On Seminar: Semantics and DAM - You Don’t Know What It Means to Me!

9:00 Conference Registration Opens - Coffee & Networking Break / Visit Exhibits

9:15-9:30am

How to Get the Most Out of the DAM Conference

9:30-10:15am

KEYNOTE: Zach Brand, VP NPR Digital Media

10:15-10:30am

Coffee & Networking Break / Visit Exhibits

10:30-11:30am

The Art of Enterprise Asset Platforms: How to Provide Secure, Cost-Effective and Scalable Solutions

DAM Strategy In Vertical Markets

11:30-11:45am


11:45am-12:15pm

How One Agency Tamed the Digital Image Reproduction Monster

Optical Disc Archive for Mid to Long-Term Data Storage

12:15-1:30pm

Hosted Lunch with Lunch Time Table Topics

1:45-2:45pm

Identify It. Measure It. Monetize It. The Importance of Asset Identification

1:45-2:15The People Aspect of DAM: WHO is going to do all this DAM work? 2:15-2:45 Dueling Dams?

2:45-3:15pm


3:15-3:45pm

Case Study: DAMMY WINNER 2012 YALE UNIVERSITY

Media Mixer Project Presentation

3:45-4:00pm


4:00-5:00pm

Brands and Story: Essential DAM in Transmedia & Cross Platform Content Creation

Finding the Sweet Spot: How SAP Marketing Leverages DAM, SAP Technology, & User Empowerment to Manage Content Effectively

5:00-6:30pm

Evening Reception with Exhibitors & Sponsors


Schedule at a Glance - October 8Time Theater 1 - Grand Central C&D Theater 2 - Ambassador

7:30-8:00am

Registration Opens for Add-On Seminars & Coffee

8:00-9:15am

Add-On Seminar: Jumpstarting Your DAM Implementation with PSV

Add-On Seminar: Metadata Deep Dive

9:00am Conference Registration Opens - Coffee & Networking Break / Visit Exhibits

9:30-9:45am

Special Industry Announcement and Day Two Welcome

9:45-10:30am

KEYNOTE: The Next Generation DAM - Digital Agile Marketing

10:30-10:45am


10:45-11:15am

Tablet Publishing: From DAM to Digital

Is it Really Big Data?

11:15-11:45am


11:45am-12:30pm

Creative and DAM: Strategies for Optimal End Game

12:30-2:00pm

DAMMY Awards Luncheon

2:00-2:30pm

Dessert and Coffee with DAMMY Winners and Nominees on exhibit floor

2:30-3:30pm

Digital Archives and Content Reuse

3:30-4:00pm


4:00-5:00pm

A Conversation with the Experts - The Future is NOW!

5:00pm Conference Close - See you in 2014!

conferenceThe premier event for everyone working in asset management.

FEBRUARY 27-28, 2013THE BEVERLY HILTON

BEVERLY HILLS, CA

See you next year!Los Angeles, March 5-6, 2014 | New York, October 2014

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8:00am-9:15am – Theater 1Add-On Seminar: How To Select a DAM System: Best Practices and Pitfalls To Avoid In the market for a Digital & Media Asset Management system? Thinking about divorc-ing your current vendor? Looking for a better way to manage your brand assets, and won-dering if there's an online dating site that will allow you to use the perfect algorithm, matching up your needs to the best possible solution? This session is for you. Rather than select a new technology based on a ratings spreadsheet or whom your boss plays golf with, we'll look at a better path towards se-lecting DAM technology.

Presenter: Irina Guseva, The Real Story Group

Additional Cost: $129.00

8:00am-9:15am – Theater 2Add-On Seminar: Semantics and DAM - You Don’t Know What It Means to Me! Human language is messy, changeable, and vague. That`s great if you want to write po-etry, invent new slang, or tell jokes, but if you need to respond to a search query or help users navigate a website, it makes life tricky. If you are trying to structure data for com-puters to process, then it makes things even trickier.

Presenter: Fran Alexander, BCA Research


Program for October 68:30am-6:00pm DAM 101 Workshop & Certification This day long, pre-conference workshop will offer an in-depth overview of Digital Asset Man-agement. Attendees will learn the basics of DAM and then have the option to join two of the six hands-on labs taught by experts in their respective fields. Presenters: Beverly Thomas, Graphic Matter, Inc.; Carin Forman, Home Box Office; Christy King, Zuffa, LLC; Dan McGraw, Seven Dials Media; Frank A. DeCarlo, RPR Graphics, Inc.; John Florance, Paramenate Systems; Kevin Peoples, NetXposure; Linda Burman, L. A. Burman Associates Inc.; and Matthew Elefant, Melity

Program for October 7

9:15am-9:30am – Theater 2How to Get the Most Out of the DAM Conference Kristin Petrovich Kennedy, President of Createasphere, will give you the tips and tricks on how to navigate your way though two days of packed activities to get the most out the this 4th annual DAM NYC Conference and the DAMMY Awards. What to look out for, who to meet and what you can expect to gain.

Presenter: Kristin Petrovich Kennedy, Createasphere


11:45am-12:15pm – Theater 1How One Agency Tamed the Digital Image Reproduction Monster Team Detroit, the long-time Agency of Ford Motor Company, produces almost a million product photos each year for the Ford vehicle website and Ford’s various digital properties. The needs of the site engineering team, the Ford Dealer network, and dozens of 3rd par-ty publishers drive demand. Size, weight, shape, focal point, and crop are some of the elements that may need to be customized on each image, and then, those custom images need to optimized for desktop, mobile and tablet.

Presenters: Andrea L. Livingston, sizzlepig™ Bill Winters, Team Detroit Mark Stewart, Grit-Design, Inc.

11:45am-12:15pm – Theater 2Optical Disc Archive for Mid to Long-Term Data Storage Well established as a reliable means to cap-ture and store media assets, optical disc has contributed to significant improvements in content workflow from acquisition to ar-chive. As an alternative or complementary storage medium to magnetic disk and tape, multi-disc cartridges introduce a new means for efficiently and reliably managing digital content. Optical Disc Archive by Sony brings the advantages of non-contact recording and extended media shelf life, inherent with op-tical media, to the forefront of data storage.

Presenter: Alan Gagliardotto, SONY

9:30am-10:15am – Theater 1KEYNOTE: Zach Brand, VP NPR Digital Media In his role as Vice President of Digital Media, Zach oversees NPR digital technology and product development efforts, including the development of NPR.org, mobile applications, and the Internet-connected cars initiative. Hear Zach share his perspectives on the role of DAM strategy as he and his team push NPR into new platforms, other digital experiences and the future.

10:30am-11:30am – Theater 1The Art of Enterprise Asset Platforms: How to Provide Secure, Cost-Effective and Scalable Solutions Presenter, Mark Keller, will outline and ad-dress the unique challenges facing media, marketing and content creation industries today where video is the starting point versus an “add on.” With a lack of a consistent ap-proach in the development of DAM solutions, “pain points” and other issues have become problematic amongst all industries, including advertising agencies. Presenter: Mark Keller, ZONZA

10:30am-11:30am – Theater 2DAM Strategy In Vertical Markets In this highly informative session panelists representing professionals from four differ-ent vertical sectors; Agency, Pharma, Con-sumer Products Group and Entertainment and Broadcasting, will discuss how they’ve implemented DAM in their companies.

Panelists: Cynthia Parrish, Harris Broadcasting Irina Guseva, The Real Story Group Rob Schuman, DAM Consultant Tony Gill, AdPeople Worldwide | Enfatico Wesley Simpson, Turner Broadcasting System, Inc. Moderator: Peggy Dau, MAD Perspectives

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1:45pm-2:45pm – Theater 1Identify It. Measure It. Monetize It. The Importance of Asset Identification Those of us in the media space who are re-sponsible for measuring and monetizing cross platform content are often faced with a di-lemma. How can we identify and match the same piece of content across all possible plat-forms? How can we get full credit for all of the audience our content attracts? Without a seamless form of asset identification that is embedded in all pieces of program and ad content, we miss monetization opportunities. If you can't identify it, you can't measure it. If you can't measure it you can't monetize it. This panel of experts will offer solutions to this critical cross platform business issue.

Panelists: Harold Geller, Ad-ID Jane Clarke, Coalition for Innovative Media Measurement (CIMM) Janice Finkel-Greene, MAGNA GLOBAL Steven Hernandez, NBC Universal Moderator: Charlene Weisler, Weisler Media, LLC

1:45pm-2:15pm – Theater 2The People Aspect of DAM: WHO is going to do all this DAM work? When it comes to the people, process, tech-nology and information aspects of Digital As-set Management, you will hear plenty about the last three. Join us as we address the questions of WHO for your organization. We will address the people part of this equation among those new to DAM, the seasoned DAM practitioners attending for enrichment, DAM experts, HR professionals and technologists.Presenter: Henrik de Gyor, Marlabs Inc

2:15-2:45 – Theater 2Dueling Dams?Christy King, VP of Technology R&D for Zuf-fa Inc -the parent company most famously known for the brand Ultimate Fighting Cham-pionship®- will present the decision-making process the company went through to decide whether to try to solve all asset management issues in one enterprise solution, or to tackle asset management workflows with different products. Presenter: Christy King, Zuffa, Inc.

12:15pm-1:30pmHosted Lunch Lunch Time Table Topic Discussions:

• DAM as a Corporate Initiative• Rights Management• DAM Staffing• Managing Video• Storage Management• Digital Preservation• Standards

damcoalition.comdamcoalition.com


4:00pm-5:00pm – Theater 1Brands and Story: Essential DAM in Transmedia & Cross Platform Content Creation More than ever before, companies need solid DAM management in order to support the ex-citing, new creative opportunities that trans-media and cross platform storytelling and con-tent creation provides. Hear the latest insights from top innovative creators and DAM special-ists on how they're engaging audiences and customers from both the creative and technical perspective. As DAM industry professionals, you'll want to learn about how you can inspire your colleagues to think in new ways about media and asset usage in the marketing, media and entertainment industries.Panelists: Abigail Marks, OgilvyEntertainment Caitlin Burns, Starlight Runner Entertainment Harold Moss, FlickerLab Matt Doherty, Ogilvy & Mather Worldwide Moderator: Alex Struminger, UNICEF

4:00pm-5:00pm – Theater 2Finding the Sweet Spot: How SAP Marketing Leverages DAM, SAP Technology, & User Empowerment to Manage Content EffectivelyJoin SAP Marketing’s Business Transformation team for a session on how to position your Dig-ital Asset Management (DAM) system for opti-mum success within your organization. Striking just the right balance between technology and human empowerment will produce the most effective, self-sustaining Digital Asset Manage-ment system. With SAP technology at its core, the team will outline how you can improve user adoption and elevate your DAM system from a repository of content and metadata to a har-monized, sustainable, enterprise cornerstone for Marketing operations.Presenters: Krista Hoffman, SAP Global Marketing Michael Hollitscher, SAP Global Marketing Peter Chamberlain, SAP Global Marketing

3:15pm-3:45pm – Theater 1Case Study: DAMMY WINNER 2012 YALE UNIVERSITY Join Louis E. King from the Yale Digital Collections Center as he discusses the 2012 DAMMY winner for Best Storage, Archive and/or Preservation Solution. The solution leverages community collaboration and Digital Asset Management infrastructure to deliver a robust digital pres-ervation service for diverse stakeholders from Yale’s museums and professional schools in the arts. He will discuss the organizational and technical challenges, the approach and the successful solution implemented at Yale University.

Presenter: Louis E. King, Yale University

3:15pm-3:45pm – Theater 2Media Mixer Project Presentation The MediaMixer project and community pro-mote the use of semantic technologies for media mixing through real use cases and demos that showcase them. A typical Medi-aMixer demo will involve fragmenting media assets, annotating them using semantic de-scriptions and exposing these descriptions to customers, for fragment level search and se-lection. Join this session and learn the focus and objectives of Media Mixer and how this imapacts your DAM projects.

Presenter: Roberto García, PhD, Universitat de Lleida, Spain

5:00pm-6:30pmEvening Reception with Exhibitors & Sponsors

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Program for October 88:00am-9:15am – Theater 1Add-On Seminar: Jumpstarting Your DAM Implementation with PSV If you are a magazine or other design-ori-ented publisher there is an off-the-shelf framework that can speed your DAM imple-mentation. This session provides a technical overview of the new PRISM Source Vocabu-lary – a framework for DAM implementation.

Presenters: Dianne Kennedy, IDEAlliance Peter Meirs, Digital First Media NY


8:00am-9:15am – Theater 2Add-On Seminar: Metadata Deep Dive Metadata underpins DAM with a vast array of tools and processes, and the more that you understand it, the greater opportunity for DAM success. This seminar will be a deep dive into metadata (and taxonomy)—how metadata works and what business problems are solved. We’ll talk about the metadata standards, how to generate cheap and easy metadata, and the key things you can do with that metadata. Presenter: Joseph A. Busch, Taxonomy Strategies Additional Cost: $129.00

9:30am-9:45am – Theater 1Ad-ID / Adobe / Interactive Advertising Bureau Industry Announcement and Day Two Welcome from Kristin Petrovich Kennedy, Createasphere This announcement from Ad-ID, the recognized industry coding standard for advertising assets across all media platforms, of the Digital Ad Slate for XMP Version 1.0, represents a significant step toward improving cross channel advertising efficiency. The speakers will outline the im-pact, and opportunities this industry development enables.

Presenters: Leonard Rosenthol, Principal Scientist, Adobe; Harold S. Geller, Chief Growth Officer, Ad-ID; Steve Sullivan, VP Advertising Technology, Interactive Advertising Bureau (IAB)

9:45am-10:30am – Theater 1KEYNOTE: The Next Generation DAM - Digital Agile Marketing Marketing, media and images are everywhere. Inside and outside the enterprise. Everyone is a creator, a producer a consumer and a target. In this keynote session you’ll hear from the next generation of experts strategically redefining the marketing ecosystem, and how that impacts the people, processes and technology in every enterprise. In this new ecosystem, content may still be king, but metadata rules. And integration rocks. Digital Asset Man-agement is the core infrastructure and glue for digital marketing, bridging creative efforts, collaboration, operations, workflow, delivery and publishing. The sum of the parts is much more, measured in the ability to tell a story and make experiences resonate, influence and delight. Find out how this ecosystem is being created today and the transformational power of the next generation of DAM.

Panelists: Andy Jacobs, MRM; Isabel Meyer, Smithsonian Institution, Capital Gallery; and Kevin Cochrane, Open Text Moderator: Dan McGraw, Seven Dials Media


11:45am-12:30pm – Theater 2Creative and DAM: Strategies for Optimal End Game This panel of DAM management and creative experts come together to address the ongoing challenges often faced by the IT and creative teams within any organization.

Panelists: Bill Winters, Team Detroit Holly Boerner, Grey Group Jennifer Sellar, MoMA Ray Rettino, Time Inc. Moderator: Chad Beer, American Express Publishing 12:30pm - 2:00pmDAMMY Awards Luncheon

2:00pm - 2:30pmDessert and Coffee with DAMMY Winners and Nominees on exhibit floor

10:45am-11:15am – Theater 1Tablet Publishing: From DAM to Digital This year, for the first time, the sales of tab-lets surpassed personal computer sales. For publishers, the challenge of publishing in print and on growing number tablets and mobile devices is becoming overwhelming. Learn how transitioning from linear print workflows to an integrated media workflow with a standardized DAM architecture as a hub and employing an open format for de-livering editorial content and advertising across platforms can be the key to success. This panel will provide a snapshot of today’s magazine publishing workflows, highlight how publishers can structure their DAM us-ing the PRISM Source Vocabulary and begin to output across tablets using OpenEFT, the first open format for the delivery and ren-dering of editorial content and advertising on tablets.

Panelists: Joe Cha, HIPZONE Peter Meirs, Digital First Media NY Moderator: Dianne Kennedy, IDEAlliance

10:45am-11:15am – Theater 2Is it Really Big Data? Just because you have a lot of data doesn’t mean that you are dealing with Big Data. For example, large digital asset files and large numbers of digital asset files are not necessarily what is meant by Big Data. It’s large data. The log files associated with the life cycle of digital assets, on the other hand, are Big Data. The big secret about big data is big metadata—how to discover patterns that exist in big metadata sets that may tell you useful things about your digital assets—how many, how large, created by whom, viewed how often, are depictions of what, generated how much revenue, etc. This panel will dis-cuss the differences between Big Data and Large Data, and ideas about how use the Big Data associated with large digital asset col-lections.

Panelists: Demian Hess, Avalon Consulting, LLC.Ken Golkin, Wolters Kluwer Health P&E Moderator: Joseph A. Busch, Taxonomy Strategies


2:30pm-3:30pm – Theater 1Digital Archives and Content Reuse Your organization's library may contain highly valuable content that can be repurposed add-ing additional ROI to your original investment. Learn to creatively think about ways in which your content can be reused or repositioned in a new way to further extend your brand, mis-sion or storyworld. By revisiting or adding optimal DAM management of your assets you may discover hidden treasures in your existing archives.

Panelists: Dana Hayward, HarperCollins Children's Books; Larry Baach, Condé Nast Entertainment; and Philip Spiegel, LAC Group Moderator: Jeff Lawrence, Celerity

4:00pm-5:00pm – Theater 1A Conversation with the Experts - The Future is NOW! DAM experts will engage each other and the audience in a lively discussion and share their valuable insights on the challenges and issues facing businesses across all industries. In this rapidly evolving space, it's more essential than ever before that the DAM community support each other by exchanging information about the problems they face, innovative ideas around advances and solutions they've discovered to solve these problems, and also offer perspec-tives on where the industry is heading in light of today's DAM trends.

Panelists: Andrea L. Livingston, sizzlepig™; Brian Atton, Simian; Jason P. Bright, MediaBeacon; Nitai Aventaggiato, Razuna; and Steve Sauder, North Plains Moderator: Chris Pfaff, Producers Guild of America New Media Council East; Chris Pfaff Tech/Media LLC

DAMMY Award LegacyThree Years. Four DAMMYs.Stop by Booth 110 to see why.

DAMMY of the Year, 2010• Jason Bright, MediaBeacon Founder

Best Strategy Ease of Use for End-User Interface, 2011• Showtime Networks

Best Example of Asset & Media Repurposing, 2011• Hallmark Cards

Best Strategy Ease of Use for End-User Interface, 2012• Sesame Workshop


Commercial or Open Source License Available

From 100 to 100 million assets

Unlimited users

Pay-as-you-go hosted or on-premise plans

Use video or images directly from your website, webshop or video playout platform

Intuitive user interface - Master Razuna after one hour

Built-in conversions of any image, video or audio file to fit any device or resolution

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We’d love to hear from you:Book a free web session today or contact us on [email protected]

Or visit our website on www.razuna.com

Organize and share your media with Razuna

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Special Thanks to all our Sponsors & Media PartnersPlatinum Sponsor

Gold Sponsors

Exhibitors

Media Sponsors

The Information Architecture Institute


Fourth Annual DAMMY Awards Luncheon October 8th 12:30pm—2:00pm

Join us in Celebrating the Nominees and Winners

CATEGORIES INCLUDE:

DAMMY of the YearBest Storage, Archive and/or Preservation Solution

Best Example of Asset and Media RepurposingBest Strategy or Solution for Digital and Media Asset Management

During the Acquisition of ContentBest Strategy Ease of Use for End-User Interface

Congratulations to David Diamond— 2013 DAMMY of the Year winner!

Digital Asset Management Conference NY 2013

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