User Experience Design

User Experience Design an overview

The number of mobile phone users will exceed !ve billion by year’s end

Apple App Store hit over 1,000,000,000 downloads in just 9 months

Facebook has 400,000,000+ active users and growing every minute

Twitter users are tweeting an average of 55,000,000+ tweets a day

why?

desirability | innovation user

organiza,on

HUMAN VALUES (usability, desirability)

BUSINESS (viability)

TECHNOLOGY (feasibility)

DESIGN INNOVATION

HUMAN VALUES Psychology Anthropology Sociology Ethnography Need-!nding …

ORGANIZATIONAL BEHAVIOR Management & Teams Human Resources Organizational Dynamics Negotiation …

BUSINESS Accounting Finance Economic Analysis & Policy Marketing Operations Information Technology Entrepreneurship Competition & Strategy …

MANUFACTURING Manufacturing Technology Manufacturing Processes Supply Chain Management Rapid Prototyping …

TECHNOLOGY Engineering Analysis Statics & Dynamics Electronics and Mechatronics Programing Methodology Bioengineering Materials Thermodynamics Chemical Engineering …

DESIGN & INTERACTIVITY Human Computer Interaction Visual Thinking Design For Sustainability Aesthetics & Form …

VALUABLE

USEFUL

USABLE

ACCESSIBLE FINDABLE

CREDIBLE

DESIREABLE

concrete

abstract

concrete

abstract

work  process

Persona’s

Scenarios

Demographic Research

Concept

Card Sorting

Design Research

Storyboarding

User Interviews

One on One Interviews

Quantitative Research

Qualitative Research

Competitor Analysis

Surveys & Questionnaires

Task Analysis

SWOT Analysis

Marketing Mix (Four P’s)

Market Positioning

Markey Segmentation

Design Guidelines

Color Theory

Think Aloud

Persona’s

Scenarios

User Testing

Visualization

Flowchart (Tasks)

Concept

User Goal Analysis

Quantitative Research

Surveys & Questionnaires

Mockups (Digital)

Task Analysis

Photo Placement

Market Positioning

Markey Segmentation

Mindmap (Idea Generator)

Use Cases

User Testing

Visualization

Flowchart (Tasks)

Test Plan for Usability Testing

Wireframes

Low-Fidelity Prototypes

Mockups

Greeking

Photo Placement

Design Rationale

High-!delity Prototypes

Entity-Relationship Model

Use Cases

Color Theory

Grids

Site Maps

User Testing

Test Plan for Usability Testing

High-!delity Prototypes

User Surveys

Design Rationale

Entity-Relationship Model

Test Plan for Usability Testing

User Surveys

research & analysis concept design develop implement

Studio Aum At Studio Aum we specialize in crafting brand and user experiences that help organizations harness the advantage of design. We offer sound strategic insights, dazzling visual designs and skillfully crafted user experiences, wrapped in flawless execution and a passion for helping clients meet their business goals. We help clients learn, imagine, design and implement better experiences across diverse touch points. In all of our services, people are our key reference points. They guide us when we conduct research, develop creative strategies, imagine concepts, craft solutions, design prototypes and test results.

Core team sindhu shanmugam Sindhu is the Founder and Director of Strategy at Studio Aum. She is a graduate of the Indian School of Business (ISB), Hyderabad specializing in Strategic Marketing , Leadership and change management. She has more than 6 years of experience in the areas of technology, services marketing, brand building and education. She has worked across geographies including China, USA, Germany and India. Sindhu has previously worked for companies like Oracle and NIIT to create innovative technologies and build new brands. She has won several awards, including the prestigious 'Young Leader Award - 2007' instituted by the ISB. She has also co-authored several business cases that have been published in prestigious International journals like 'Asian Case Research Journal' and are being taught in business schools across the globe.

Core team rajib ghosh

Rajib is the Co-founder and Director of Design at Studio Aum. He is a graduate from the National Institute of Design specializing in Communication and User Experience Design, and has more than 12 years of experience in the areas of user experience design, graphic design, brand building, advertising, corporate films and interactive media. Many of these products and services have won awards and has been featured in print and online media. Rajib has worked closely and in professional capacity with Prof. Donald A Norman (of the well known Nielsen Norman Group), the top most authority in the world of Usability and HCI. He has also co-authored a patent in the area of Voice Interaction Design with Prof. Norman. Rajib’s designs have won several awards including the Apple International Interface design award. The same design project also won the DuPont Canada Design award at the Humane Village Congress at ICSID. This project was cited and recognized for its efforts in developing a human centric design solution and was featured in several international design magazines like MacWorld and ID. He has worked extensively with teams both inside and outside India creating products and services. Rajib has previously worked for companies like Oracle. At Oracle, he was instrumental in setting up their Hyderabad Usability team and Usability Labs. For the past 6 years Rajib has also been directing the Design team at reQall Inc. creating their brand and user experiences for their award winning product reQall. The product spans across predominantly mobile touch points like Android, Blackberry, iPhone; as well as web.

some of our recent clients

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case study

Case study

reQall is a consumer facing, situation aware and voice enabled memory tool

Rajib has worked on this product and its evolution right from inception to its current stage.

Stage Pool Size Time

Loyal Customers

Awareness Consideration Selection Retention

Actual Customers

Interested Prospects

Potential Audience

touch points

implement develop design concept research & analysis

implement develop design concept research & analysis

implement develop design concept research & analysis

implement develop design concept research & analysis

implement develop design concept research & analysis

implement develop design concept research & analysis

implement develop design concept research & analysis

implement develop design concept research & analysis

implement develop design concept research & analysis

implement develop design concept research & analysis

implement develop design concept research & analysis

implement develop design concept research & analysis

Wow!  You  all  have  outdone  yourselves  with  this  update.  It  looks  amazing  so  far!  I  had  dri<ed  away  from  ReQall,  but  I'm  preBy  sure  I'm  back  now!  

I  absolutely  love  reQall,  you  make  staying  on  top  of  things  so  much  easier.  It's  fluid,  fast,  and  flexible  enough  to  stay  ahead  of  the  curve  that  always  seems  to  be  coming  along.  Thank  you!!!  

Just  started  using  reQall  and  really  really  impressed.  […]  All  in  all  a  great  service  that  I  will  be  sMcking  with  once  my  trial  is  up.

[…]  Thanks  for  making  my  paMents  lives  easier  as  well  as  mine!  

Amazing  ApplicaMon!  I  finally  found  everything  I  was  looking  for  in  a  To  Do  List/Note  Organizer.  […]

My  compliments.  Recent  changes  have  advanced  Reqall  from  'nice  to  have  but  slightly  inconvenient'  to  a  professional  well  equip[p]ed  but  sMll  unique  personal  efficiency  tool.  Keep  on  going  […]

a tribe is born

in summary

DESIRABILITY what do people desire?

 VIABILITY

what is !nancially viable?

FEASIBILITY

what is technically & organizationally

feasible?

START HERE

best practices

•  create a multidisciplinary playground for product and service experience innovation

•  act as a catalyst

•  forge long term relationships

•  co-create user experiences that makes products and services desirable

few more projects

Electronic Arts Electronic Arts is one of the global leaders in the gaming industry. The increased focus of the India team of EA towards mobile gaming required the team to have through understanding of mobile game usability Studio Aum was brought in to train selected members of the management, development and QA team on fundamentals of design, mobile user experience design, mobile game usability testing, visual discrimination and aesthetics. This was accomplished by carefully planning and leading several sessions spread over one month followed by several mobile game usability review sessions with the teams of games such as “Surviving High School”, “Fantasy Safari” and more.

IMI Mobile IMI Mobile Private Limited is one of the leading provides of technology platforms and mobile value-added services to operators, media companies and enterprises in 66 countries around the world with offices in Asia, Europe, Latin America and the Middle East. Studio Aum was brought in to redesign one of their key legacy products that have evolved over several years. The key challenges of this project included not just understanding and redesigning an extremely complex product with varied and distinct user groups but also to formulate and advice the company with a process that in future would help them maintain the user experience of the product in a sustainable way.

prêt à print prêt à print is a US based company that has an online service for the stationery industry that is a platform for designers, vendors and consumers to collaborate as well as perform their individual responsibility specific tasks. The complete user experience was designed from scratch keeping in mind the all the various user groups of the system. The language and metaphor of the interface was chosen based on the industry. This was one of the best designed applications in this domain when it was launched at the National Stationary Show in NY.

thank you