Usability and Persuasive Design Usability The Art of Writing Mohan Krishnaraj, Head – User Experience Group, Wipro Technologies
Usability - The Art of Writing by Mohan Krishnaraj, Wipro
Oct 22, 2014
Session conducted on Saturday, June 12, 2010, at Cisco Systems India Pvt. Ltd., Bangalore.
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Usability and Persuasive Design
Usability
The Art of Writing
Mohan Krishnaraj, Head – User Experience Group, Wipro Technologies
Usability and Persuasive Design
Understanding Usability
Validate design decisions
Apply this understanding during design activities
Understand the users and their tasks
Usability and Persuasive Design
Usability and User Research – Why is it important
Does your site provide an efficient & enjoyable experience
Usability and Persuasive Design
Use clear and simple language
Content Usability
Web writing is totally different to writing for printed matter.
General Guidelines
Avoid slang or jargon –Use shorter words where possible Avoid complex sentence structuresLimit each paragraph to one idea
Front-load content
Use descriptive sub-headings
Bolden important words
Use descriptive link text
Use lists
Usability and Persuasive Design
Content Usability
Web writing is totally different to writing for printed matter.
General Guidelines
If you assign just one idea to each paragraph site visitors can:
Easily scan through each paragraph
Get the general gist of what the paragraph is about
Then move on to the next paragraph
Use clear and simple language
Limit each paragraph to one idea
Front-load content
Use descriptive sub-headings
Bolden important words
Use descriptive link text
Use lists
Usability and Persuasive Design
Front-load content
Content Usability
Web writing is totally different to writing for printed matter.
General Guidelines
Front-loading content means putting the conclusion first
Quickly scan through the opening sentence Instantly understand what the paragraph is about Decide if they want to read the rest of the paragraph or not
Use clear and simple language
Limit each paragraph to one idea
Use descriptive sub-headings
Bolden important words
Use descriptive link text
Use lists
Usability and Persuasive Design
Content Usability
Web writing is totally different to writing for printed matter.
General Guidelines
Breaking up text with descriptive sub-headings allows site visitors to easily see what each section of the page is about
Use clear and simple language
Limit each paragraph to one idea
Front-load content
Use descriptive sub-headings
Bolden important words
Use descriptive link text
Use lists
Usability and Persuasive Design
Content Usability
Web writing is totally different to writing for printed matter.
General Guidelines
Use clear and simple language
Limit each paragraph to one idea
Front-load content
Use descriptive sub-headings
Bolden important words
Use descriptive link text
Use lists
Bolden two to three words which describe the main point of the paragraph, and not words on which you're placing emphasis
Usability and Persuasive Design
Content Usability
Web writing is totally different to writing for printed matter.
General Guidelines
Use clear and simple language
Limit each paragraph to one idea
Front-load content
Use descriptive sub-headings
Bolden important words
Use descriptive link text
Use lists
Usability and Persuasive Design
Content Usability
Web writing is totally different to writing for printed matter.
General Guidelines
Use clear and simple language
Limit each paragraph to one idea
Front-load content
Use descriptive sub-headings
Bolden important words
Use descriptive link text
Use lists
Lists are preferable to long paragraphs because they:
Allow users to read the information vertically rather than horizontally
Are easier to scan
Are less intimidating
Usability and Persuasive Design
Content Usability
100% attention on “Think Global”
What content attract the attention of the users
Usability and Persuasive Design
Content Usability
Where do I find the dealer location
Usability and Persuasive Design
Bad Design Examples
Usability and Persuasive Design
Bad Design Examples
Usability and Persuasive Design
Bad Design Examples
Usability and Persuasive Design
Bad Design Examples
Usability and Persuasive Design
Content Usability
• Heuristic is an adjective for experience-based techniques that
help in problem solving, learning and discovery.
• A heuristic method is particularly used to rapidly come to a
solution that is hoped to be close to the best possible answer,
or 'optimal solution'.
• Heuristics are "rules of thumb", educated guesses, intuitive
judgments or simply common sense.
• A Heuristic is a general way of solving a problem.
• Heuristics stand for strategies using readily accessible
information to control problem solving in human beings and
machines.
What is Heuristics ?
Jakob NielsonUsability Guru
Usability and Persuasive Design
User Experience – Heuristic Principles
Visibility of system status
Usability and Persuasive Design
User Experience – Heuristic Principles
Match betweenSystem & real world
Usability and Persuasive Design
User Experience – Heuristic Principles
User Control and Freedom
Usability and Persuasive Design
User Experience – Heuristic Principles
Flexibility & Efficiency of use
Usability and Persuasive Design
User Experience – Heuristic Principles
Aesthetic &Minimalist Design
Usability and Persuasive Design
User Experience – Heuristic Principles
Recognize, Diagnose &Recover from errors
Usability and Persuasive Design
User Experience – Heuristic Principles
Consistency & Standards
Usability and Persuasive Design
User Experience – Heuristic Principles
Error Prevention
Usability and Persuasive Design
User Experience – Heuristic Principles
Recognition ratherthan recall
Usability and Persuasive Design
User Experience – Heuristic Principles
Help & Documentation
Usability and Persuasive Design
User Experience Group
Usability
is no Longer Enough
Usability and Persuasive Design
Usability Engineering – Persuasive Design
Persuasive Usable
• Browser• Search• Consume• Comprehend• Interact
• Engage• Connect• Persuade• Convert• Return
Usability and Persuasive Design
Thank you
Questions Please ?
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