Usability Techniques for UX

Usability Techniques to Enhance User Experience

Firecat Studio

WCSATX 2015

What Is Usability

Bad Usability Is Bad for Business

A Usability Lab

A Usability Lab

Image httpwwwuxboothcom

A Usability Lab

Image httpwwwcomputeradvantageusnewnan-coweta

A Usability Lab

Image httpvseecom

Who Does Usability

bull StrategistMarketer

bull Information Architect (IA)

bull Designer

bull Developer

bull Client

The Usability Specialist of course Orhellip

5 Wrsquos and the H

User Persona

User Persona

User Scenario

Image httpdesigningcxcomtagworkshop

Customer Journey Map

Image httpcraiggoebelcom

KEY CUSTOMER JOURNEY POINTS

Find Engage Convert

FIND

Card Sorting

Modern Usability Tools

Paper Prototypes

Heuristic Evaluations

Silverback and Morae

Captures userrsquos face and screens

Open or Closed

Card Sorts

Documentation MUCH easier

OptimalSort Testing IA

Treejack Testing Navigation

Test Navigation Structure amp Labels

ChalkmarkHeat Maps for

Sketches Wireframes

Design Comps or Screenshots

Reporting Results

bull Keep it short

bull Top findings wvideo highlights

bull ShowstoppersCriticality

bull Low-hanging fruit

RESOURCES

bull Usability as a Conversation ndash Greg Bell

bull Why Do Usability Problems go UnfixedndashSteve Krug and Caroline Jarrett

Keep Content Providers In Mind

Learn More About Usability

Jakob Nielsen Steve Krug Jared Spool

Easy Usability Tools to Start With

bull 5SecondTest mdash Free and low-cost quick task-based tests

bull SurveyMonkey Embed low- or high-fidelity designs (wireframes or comps) and ask questions

bull Adobe Acrobat mdash Remote Send your wireframes and comps and conduct a ldquopaper prototyperdquo session

Learn More About UX Strategy

Firecat First FridaysNoon ndash 130 Peer 1

Feb Pitch It PR TipsMar Journey MapsApr Google Analytics

Susan Price

808 N Alamo St

San Antonio TX 78215

2103202391 studio

2108720445 mobile

susanfirecatstudiocom

httpfirecatstudiocom

Firecat Studio on Facebook