U.S. Telecom Market is in the state of Oligopoly A research report based on social media buzz on top telecom brands in United States Of America January 2014 data
U.S. Telecom Market is in the state of Oligopoly
Jan 28, 2015
In terms of social media mentions, the telecom market of United States of America is in the state of oligopoly.
Our key findings:
Verizon is the most social Telecom company in U.S followed by AT&T and Sprint
AT&T is the most mentioned brand on social media.
Verizon led other telecom competitors on Facebook.
Despite having high number of followers on Twitter, Verizon has low mentions on Twitter.
Our key findings:
Verizon is the most social Telecom company in U.S followed by AT&T and Sprint
AT&T is the most mentioned brand on social media.
Verizon led other telecom competitors on Facebook.
Despite having high number of followers on Twitter, Verizon has low mentions on Twitter.
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U.S. Telecom Market
is in the state of
Oligopoly
A research report based on social media buzz on top telecom brands in United States Of America
January 2014 data
Key findings
• Verizon is the most social Telecom
company in U.S followed by AT&T
and Sprint
• AT&T is the most mentioned brand on
social media.
• Verizon led other telecom
competitors on Facebook.
• Despite having high number of
followers on Twitter, Verizon has low
mentions on Twitter.
Rank Company name Simplify360
Score
1 Verizon 65
2 AT&T 64
3 Sprint 62
4 T mobile 51
5 Leap Wireless 36
6 MetroPCS 36
7 U.S. Cellular 36
MOST SOCIAL TELECOM COMPANIES (U.S)
Rank Company Name Buzz
Score Rank Company Name
Score Rank Company Name
Score
1 AT&T 71.8 1 Verizon 61.9 1 Verizon 69.1
2 Sprint 65.7 2 Sprint 60.3 2 T mobile 58.4
3 Verizon 64.4 3 T mobile 58.2 3 AT&T 57.6
4 T mobile 43.8 4 AT&T 54.4 4 Sprint 54.4
5 MetroPCS 34.9 5 Leap Wireless 39.5 5 MetroPCS 37.2
6 U.S. Cellular 34.8 6 MetroPCS 38.1 6 U.S. Cellular 37.0
7 Leap Wireless 34.5 7 U.S. Cellular 37.5 7 Leap Wireless 36.5
PARAMETER WISE BREAKUP OF SCORES
Final index is a function of Buzz score, Facebook score and Twitter score
362,532
303,360
291,090
92,005
5,453
4,553
2,029
AT&T
Sprint
Verizon
T mobile
MetroPCS
U.S. Cellular
Leap Wireless
AT&T IS THE MOST MENTIONED BRAND
Social media mentions of the top Telecom companies,
January 2014
In terms of social media mentions, market is in the state of oligopoly
34.2%
28.6%
27.4%
8.7%
0.5%
0.4%
0.2%
Share of mentions of brands on social media, January 2014
Top 4 firms cover 99% of the buzz
1.2%
0.8%
0.3%
2.9%
0.6%
0.9%
0.5%
0
10000
20000
30000
40000
50000
60000
70000
0 1000000 2000000 3000000 4000000 5000000 6000000 7000000
No. of
people
engaged o
n F
ace
book
No. of fans
*Bubble size
represent %ge of
fans engaged
VERIZON HAS HIGH NUMBER OF FANS AS WELL AS HIGH ENGAGEMENT
Sprint has highly active fans but low fan base compared to other competitors.
Facebook engagement quadrant, January 2014
Telecom Industry, US, Source: Simplify360
Leaders
Highly
engaged
fans
High number of as well high number of engaged fans
VERIZON HAS THE HIGHEST SHARE OF FANS ON FACEBOOK
34%
28%
25%
8%
2%
2%
1%
Verizon
AT&T
T mobile
Sprint
U.S. Cellular
MetroPCS
Leap Wireless
Share of fans on Facebook, January 2014
79,816
17,268
25,689
10,625
10,515
10,997
25,249
0
10,000
20,000
30,000
40,000
50,000
60,000
0 200,000 400,000 600,000 800,000 1,000,000
Ment
ions
Followers
Size of the bubble
represents the number
of tweets sent from the
official twitter handle
VERIZON HAS HIGHEST FOLLOWERS BUT LESS MENTIONS
High number followers but less
mentions
High number of
mentions but less
followers
Three major groups can be observed among the Telecom companies. (1)Those with high mention but less
follower, (2)those having high number of followers but less mentions and (3)those who are low on both the
parameters.
Less number followers and less
mentions
54,122
48,404
40,120
16,414
1,912
1,124
693
T mobile
Sprint
AT&T
Verizon
MetroPCS
Leap Wireless
U.S. Cellular
T-MOBILE IS THE MOST MENTIONED BRAND ON TWITTER
No. of mentions of Twitter profiles, January 2014
Methodology
Simplify360’s proprietary listening tool is used for collecting the
data and counting the number of mentions for each company.
The parameters considered for Twitter and Facebook were also
gathered through Simplify360. For brands having multiple
Twitter profiles their main official account is taken into
consideration.
A total of 7 companies were considered in the analysis.
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Most admired brand for Social Media Research on Slideshare
Top 10 Product Technology Company by TechSparks 2010
Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8
Social Business
Intelligence
www.simplify360.com
Simplify360 is the leading social business intelligence.
Offerings include:
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