Urban Transport Benchmarking Year Two Urban Transport Benchmarking Initiative Behavioural and Social Issues in Public Transport Results from Year 2 Directorate-General for Energy and Transport EUROPEAN COMMISSION Guido Müller - ILS NRW Neil Taylor - TTR
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Urban Transport Benchmarking Year Two Urban Transport Benchmarking Initiative Behavioural and Social Issues in Public Transport Results from Year 2 Directorate-General.
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Urban Transport Benchmarking
Year Two
Urban TransportBenchmarking Initiative
Behavioural and Social Issuesin Public Transport
Results from Year 2
Directorate-General for Energy and
Transport
EUROPEAN COMMISSION
Guido Müller - ILS NRW
Neil Taylor - TTR
Urban Transport Benchmarking
Year Two
The Group: Seven Cities and Regions
Urban Transport Benchmarking
Year Two
Working Group Theme
Year 1: “How can we influence travel behaviour in order to increase the market share of public transport and retain existing customers?”
>> broad database
>> narrower focus in Year 2
Year 2:“Young People as a Target Groupfor Public Transport Marketing”
Urban Transport Benchmarking
Year Two
Target Group: Young People
Age 10 – 14 Young Independent Traveller
Age 15 – 17 Independent Pre-Driving Age
Age 18 – 25 Driving Age
Urban Transport Benchmarking
Year Two
Indicator Overview
• Background Information:PT market share (general & young people YP)