Urban Transport Benchmarking Initiative Urban Transport Benchmarking Initiative Paris and the Urban Transport Benchmarking Initiative Isabelle Bachmann- RATP- Paris
Dec 21, 2015
Urban Transport
Benchmarking Initiative
Urban Transport Benchmarking Initiative
Paris and the Urban Transport Benchmarking Initiative
Isabelle Bachmann- RATP- Paris
Urban Transport
Benchmarking Initiative
introduction
• the greater Paris region: key facts and data
• Our involvement in UTBI
• Good examples in influencing behaviour of customers or citizens
• Conclusion of the group
Urban Transport
Benchmarking Initiative
Greater Paris region: Ile de France
• 11 million Inhabitants • Low density: 937
(people per Km 2)• 8 counties, 1,2812
municipalities• 5 million jobs
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Benchmarking Initiative
The city of Paris• 2.1 million inhabitants
• High density : 20,000 (people per Km 2) in Paris and its near suburb)
• 1 municipality
• 65% of PT journeys focus on Paris
Urban Transport
Benchmarking Initiative
The organisation of PT within the region
Authority STIF
Improves Networks
Financing and fare policies
New infrastructure projects of PT
Manage operators qualitative contracts
2 state owned operators:
•Ratp
•Sncf ( suburb trains)
Private operators (buses)
•82 private companies
Urban Transport
Benchmarking Initiative
RATP: a mass transit intergrated and multimodal network
Me
tro
RE
R
BU
S
TR
AM
Alt
ern
ativ
e m
od
es
RATP areas and stations, bus stops …..
………...................passenger information
Métro : 14 lines
RER : 2 lines
Tramway : 2 lines
BUS : 322 routes
workforce : 44,000
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Benchmarking Initiative
Key data from the mobility market
Public transport market share 30%
Ratp market share 25%
but between 12% in distant surburbs and 62% in Paris at rush hours
Urban Transport
Benchmarking Initiative
Key data from the mobilty market
Main issueMarket share is stable and public transport traffic is increasing but not as fast the whole mobility market
And supply increases each year
Urban Transport
Benchmarking Initiative
Involvement in the UTBI
How can we influence travel behaviour in order to increase the market share of public transport and retain existing customers ?
• Mobilty management• Marketing and customer satisfaction• Pricing policies
• Travel behaviour
Urban Transport
Benchmarking Initiative
Good examples in Organisation of PT and mobility management
- Integration of Transport and planning in a single entity (in the city of Valencia ):
it’s one of the main pre-conditions for any success in the promotion of public Transport
Urban Transport
Benchmarking Initiative
Good examples in Organisation of PT and mobility management
- Brescia mobility ( depends from municipality): mobility management includes PT, car parks , cycle parks….
Urban Transport
Benchmarking Initiative
Good examples in Organisation of PT and mobility management
- Nottingham : traffic reduction ( new pedestrian zones, new car parks…)
Urban Transport
Benchmarking Initiative
Good examples in marketing
-The night buses in Bietigheim- bissingem for young people ( specifically equipped with video screens )
outcomes: increase the image of PT and the use of PT and discourage drink driving
- The one year pass for young people within Ile de france :
(picture)
Urban Transport
Benchmarking Initiative
Marketing:Imagine’R pass Special price:A 50% saving on monthly pass fares
Transport bonus:
Unlimited regional travel at week-ends and school holidays
Specific advantages:
A complete range of attractive offers: reduced prices for leisure activities
Dedicated website+specific events
Results : image of PT improved , market share increased and fraud reduced
Urban Transport
Benchmarking Initiative
Good examples in price policies and ticketing Helsinki: SMS Tickets and smart cards
replaced the pre-bought tickets associated to mobile phone and Implementation of the smart card
Outcomes:
Increased sales Reduced vehicle loading time (and
increase speed on buses) and the cost of tickets
Urban Transport
Benchmarking Initiative
Good examples in price policies and ticketingIle de France: half price for commuters
Permanent pass (with loss insurance) and contracts with companies to encourage them to reimburse more than 50%.
Outcomes:
550 000 customers
A 7 years loyalty(average) and a life time value increased
Urban Transport
Benchmarking Initiative
Good examples in Travel behaviour
the city of Bologna : access control Access control measures through the city centre to
enforce pedestrian areas and Car sharing and preferential parking in the centre.
Outcomes
reduce congestion and pollution.Improving the interchange and intermodality In The Hague and in Nottingham (new project of
interchange) Good interchanges increase mobility and seamless
travel
Urban Transport
Benchmarking Initiative
Conclusion of the groupHow can we influence the travel behaviour of
citizens in order to increase the market share and retain existing customers ?
• Seamless intermodal travel ( information, interchange)
• Pricing policies ( incentives; tax schemes…)
• Increase car parks and cycle parks
• Provision of facilities for taking bikes on PT
Urban Transport
Benchmarking Initiative
Conclusion of the group
• Promote public transport over private vehicles
If EEC decides to launchan European campaign for PT?
( like the mobility week)