Urban Airship Connect - Mobile Device User Level Data

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Connect

Connect the real-time power of mobile to the rest of your business

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An API to deliver real time individual user level datato a destination of your choice

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Your mobile app users are yourBIGGEST FANS.

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User-level mobile data helps the entire funnel

Reengage lapsed users

Engage users

Acquire new users

Retain existing users

Win back uninstalled users

Optimize acquisition

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Urban Airship gives you the tools to succeed

Mobile DataMobile DataENGAGE CONNECT

Research• Data Warehouse• Google Analytics• Adobe• BI• Analytics

Action• Look Alike Targeting• Retargeting• Sent Email• User Acquisition• Win Back Campaigns

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Only Urban Airship gives you a complete view

Engagement Events

Messages sent

Response to

messages

Message funnels

Behavior Events

Tag Changes

App opens

App closes

Location Events

Beacon

Geofence

Location context

Lifecycle Events

First Open

Uninstall

Custom Events

Purchase

Screen view

Video watched

Search

User level information

Per-user, per-event

Associate multiple IDs

As-it-happens

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Data is only as valuable as the action that comes out of it

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Connect – Data out

Create Look Alike Audiences based on

Attribution

Connect - Data out

Optimize acquisition

Events(lifecycle, engagement,

location, behavior, custom)

Target Segmented Audiences

Target Segmented Audiences based on

attribution data

Segment Audiences

ENGAGE

Engage - Data to

UA

INSIGHT

Research• Data Warehouse• Google Analytics• Adobe• BI• AnalyticsAction

• IDFA• Named User• User ID

Attribution & ROI• Best Channel to drive

installs • Best Media to drive

behavior/installs (Ad Network and Mobile)

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New insights into attribution100 installs 10% uninstalls

200 installs 70% uninstalls

$100 buy

$100 buy

90 Engaged users

$1.11 per Engaged users

60 Engaged users

$1.67 per Engaged users

$1

VS.

$0.50

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Connect – Data out

Retaining users – Improving app experience

Events(lifecycle, engagement,

location, behavior, custom)

Target Segmented Audiences

Target Segmented Audiences based learnings about the App Experience

Segment Audiences

ENGAGE

Engage - Data to

UA

INSIGHT

Research• Analyze user

behavior• Predictive modeling• Page analyses• Purchase analyses

• Data Warehouse• Google Analytics• Adobe• BI• Analytics

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Connect – Data out

Retaining users – Keep users actively engaged

Events(lifecycle, engagement,

location, behavior, custom)

Target Segmented Audiences

Segment Audiences

ENGAGEAction

• Customer generated ID

• Named user• Email address

Email Service Provider• Send direct email to

user based on behavior within the app

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Connect – Data out

Uninstalls – Win back campaign and Research

Events(lifecycle, engagement,

location, behavior, custom)

Target Segmented Audiences

Segment Audiences

ENGAGEAction

• Customer generated ID

• Named user• Email address

Email Service Provider• Send direct email to

user based on uninstall to invite user backUninstall Data

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Seamless coordination across web & mobile

Native Push Registration

ENGAGE

Mobile Website opens in background

• User ID is passed between the systems to de-duplicate users

Conn

e ct -

Dat

a ou

t

User installs app

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Campaign de-duplication

ENGAGE

Set up push in UI

Push will only render if app is not installed on device

UA sends push to

app

UA sends push to Roost Roost sends p

ush to Web

Users are de-duplica

ted

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3 levels of integration with Connect• Connection will need to be set

up• Self serve via UI or UA can help

with part of the integration• Length of setup will depend on

development resources from client

• 100% control of process between client and UA

• Integration is completed• Self serve via UI• Turn key solution

• Connection will need to be set up

• Only 50% of the integration is owned between client and UA

• We will have to work with a third party for the implementation

• Longest time frame for an integration

• Have to establish use case and data that needs to be passed

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How Connect and Insight work together

INSIGHTCONNECT

• Receive raw data set to enable deep research capabilities and custom queries

• Omni channel analyses

• Answer your day to day marketing questions

• Capability to take immediate actions

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Insight1:1 Insight drives smarter action. Learn what makes your users tick.

Click here for more on Insight

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