Sustainable Brands London Conference Upstart Disruptors Reshaping the Future Danae Ringelmann, Co-Founder, Indiegogo
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Sustainable Brands London Conference
Upstart Disruptors Reshaping the Future ¡ Danae Ringelmann, Co-Founder, Indiegogo
“Harnessing the Crowd” Danae Ringelmann Co-founder, Indiegogo @gogodanae
Crowdfunding is not new…
Crowdfunding is not new…
Over $100,000 raised Average contribution: $0.89
Pooling of funds from the people who are passionate about an idea One dollar at a time
Often in return for a… “Perk” or Token of thanks
Crowdfunding is…
Musician
Writer
Entrepreneur
Inventor
Small Business
Maker Religious org
Artist
Community Activist
Photographer
Food lover
Game Developer
Non-profit
Designer
Dancer
Who…
What is new…
Rise of social networking
Adoption of
online payments
24/7/365
Crowdfunding = efficient +
accessible + fun
How It Works
1. Create a campaign
Goal
Perks
Pitch
How It Works
1. Create a campaign
2. Engage community
Share
Update
How It Works
1. Create a campaign
2. Engage community
3. Raise money
Raise $
How It Works
1. Create a campaign
2. Engage community
3. Raise money
4. Fulfill perks
Perks
Who…individuals
Causes $48,806
raised
509 funders
Entrepreneurs Inventor: Jean-Marque
$158,685 raised
302 funders
$18,670 raised
141 funders
Artists Film: “Salam Dunk”
Causes Activist: “Pastor Marion”
$48,806 raised
509 funders
… and organizations
Banks, VCs
Brands
Non-Profits Foundations Governments
$758,000 $1,370,461 $358,063 200,000 Euros
What is Disruptive….
Banks, VCs
Brands
Non-Profits Foundations Governments
Outsourcing Matching Cause Marktng Incubation
A little inspiration…
www.indiegogo.com Danae Ringelmann Co-founder, Indiegogo @gogodanae
Benefits of crowdfunding
$$$ Just one
Marketing Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement Identify $ocial influencers Re-market
Benefits of crowdfunding
Marketing Market validation
Benefits of crowdfunding
Marketing Market validation Spark social conversations
Benefits of crowdfunding
Marketing Market validation Spark social conversations Market research/feedback
Benefits of crowdfunding
Marketing Market validation Spark social conversations Market research/feedback Test Pricing
Benefits of crowdfunding
Marketing Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement
Benefits of crowdfunding
Marketing Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement Identify $ocial influencers
Indiegogo Dashboard
Jan drove 1300 views which resulted in
$3,300
Benefits of crowdfunding
Marketing Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement Identify $ocial influencers Re-market
Anyone, Anything, Anywhere
$13,412 RAISED
Emmy’s Organics FOOD
63 FUNDERS
$5,810 RAISED
Makepeace Brothers MUSIC
114 FUNDERS
$7,281 RAISED
Walking Audio Tour COMMUNITY
69 FUNDERS
$2,976 RAISED
Design Junction SMALL BUSINESS
26 FUNDERS
$4,062 RAISED
Impossibly Funky MAGAZINE
80 FUNDERS
$21,837 RAISED
New Left Media WEB SERIES
363 FUNDERS
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