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Page 1: UPII Filing (E)-Version DCM Mtg 070310

PART 1:

COMPLETE1

Page 2: UPII Filing (E)-Version DCM Mtg 070310

Do you know?DNA ,is the secret of youth!

2

Page 3: UPII Filing (E)-Version DCM Mtg 070310

“DNA Skin Care”

- is the new skin care trend for the 21st century

- is also an Anti-Aging technology breakthrough for the 21st century

3

Page 4: UPII Filing (E)-Version DCM Mtg 070310

Traditional anti-aging

replenishes nutrients to skin cells, repairs skin cells

However, this does not solve skin aging at its source

4

Page 5: UPII Filing (E)-Version DCM Mtg 070310

DNA Skin Carepenetrates into skin layers, target skin aging at the source (DNA)

DNA is being revitalized ,DNA activity is beingnormalized.

A new generation of high-powered skincare that fights aging at the root cause-DNA

5

Page 6: UPII Filing (E)-Version DCM Mtg 070310

DNA——

is the “Production Line” of youth protein

6

Page 7: UPII Filing (E)-Version DCM Mtg 070310

7

3 main Youth Proteins

Collagen Elastin Hyaluronic AcidCollagen is the

connective tissue that gives our skin structure, tone and thickness

Elastin fibers enable connecting tissues to resume their shape after stretching or contracting

Hyaluronic Acids enhance skin’s ability to retain moisture

Page 8: UPII Filing (E)-Version DCM Mtg 070310

8

When DNA production line becomes less efficient ,

Youth Protein cannot be produced effectively

that is the beginning of Skin Aging

Page 9: UPII Filing (E)-Version DCM Mtg 070310

Collagen

Elastin

Hyaluronic acids

Estrogen Level  Decreases

Youth protein production line directly impacts our Estrogen level

Skin aging Youth protein production line

becomes less efficient wrinkles

Skin texture is compromised

pigmentation

Lost of skin radiance

Dead skin cells

•Skin cells and its efficacy is directly impacted by our DNA

DNA

damaged

9

Page 10: UPII Filing (E)-Version DCM Mtg 070310

女性の一生と女性ホルモン分泌量

0

20

40

60

80

100

120

140

0 10 20 30 40 50 60 70 80 90 100

年齢

pg

/ml

エス

トロ

ゲン

量(

Secretion of Estrogen declines with age

雌激素的生产

年龄

25 years old

40 years old

Ref: creabeaux No. 39 (2004)

Beauty hormone (Estrogen) Production

*Estrogen level of a women begins to drop at age 25 and by 40 years old, it drops even more drastically

30%

70% 50 years old

Page 11: UPII Filing (E)-Version DCM Mtg 070310

WhenDNA Production Lineis healthy and complete ,

our skin will be healthy and beautiful

11

Page 12: UPII Filing (E)-Version DCM Mtg 070310

Elysyle is presenting a technology breakthrough anti-aging skin care range that fights aging at the root cause - DNA

UPII Total Anti-Aging Skin Careformulated with

14 natural ingredients 8 unique technology providing you a complete range of anti-aging skin

care, you can enjoy anti-aging benefits at every step of your skin care regimen!

12

Page 13: UPII Filing (E)-Version DCM Mtg 070310

UPII Total Anti-Aging Skin Care

A new generation of high-powered skin care that fights aging at the root cause - DNA

13

Page 14: UPII Filing (E)-Version DCM Mtg 070310

14

USP(1)more than 78 years of Skin care research experiences and 12 years of Advanced Research on Genesteine-S

Page 15: UPII Filing (E)-Version DCM Mtg 070310

15

1) Simmondsia Chinensis (Jojoba) Seed Oil2) Prunus Serrulata Flower Extract3) Angelica Acutiloba Root Extract

4) Bidens Pilosa Extract5) Coptis Japonica Root Extract

6) Rehmannia Glutinosa Root Extract7) Glycine Soja (Soybean) Seed Extract

8) Lithospermum Officinale Extract9) Coix Lacryma-Jobi Ma-Yuen Seed Extract

10) Oenothera Biennis (Evening Primrose) Seed Extract11) Limnanthes Alba (Meadowfoam) Seed Oil

12) Clematis Chinensis Root Extract13) Daucus Carota Sativa (Carrot) Root Extract

14) Saxifraga Sarmentosa Extract

USP(2) 14 Natural Ingredients

Page 16: UPII Filing (E)-Version DCM Mtg 070310

16

USP(3) 8 Unique Technology

a) Anti-Aging Innovation: Genesteine-Sb) 16 types of amino acids (Bio-Amino Complex) c) New HOC based Cleansingd) Sense technologye) Patented Technology with Oenothera biennis

extractf) Using asparatic acid to maintain ideal skin pH levelg) Effectively tighten pores by Vitamin C derivatives

and Tannic acidh) New Emulsifier Technology

Page 17: UPII Filing (E)-Version DCM Mtg 070310

Delivering the latesttrend in DNA Anti-Aging Skin Care

17

Unique Technology (1)

1st to discover Anti-Aging Innovation: Genesteine-S

Page 18: UPII Filing (E)-Version DCM Mtg 070310

Genesteine-S

• First to discover that Genesteins-S is a natural and most powerful Phytoestrogen

• From Prunus Serrulata, a Sakura species from the Rose family, and Genesteine-S is extracted when the plant is at its most active level

• Only blooms once a year, and its life span is only 7 days• It is a phytoestrogen that stimulates DNA transcription in our skin

cells to produce new youth proteins, skin natural lipids and healthy skin cells.

18

Unique Technology (1)

Page 19: UPII Filing (E)-Version DCM Mtg 070310

Genesteine-S is at least 150% more powerful phytoestrogen than other plants used in Skin

Care

Ph

ytoestrogen con

tent (p

g/ml)

0

100

200

300

400

500

600

700Alfalfa

Wild Purple Yam

Shepherd's-purse

Common Teasel

Fenugreek

Oats

Caiapo

Yam

Sakura Extract

Aniseed

Common Hop

Sage

Control

150%

Unique Technology (1)

Page 20: UPII Filing (E)-Version DCM Mtg 070310

Collagen

Elastin

Hyaluronic Acid

Genesteine-SPhytoestrogen

Anti-aging New Youth Protein

wrinkles

Skin texture problem

Pigmentation

Lost of Skin Radiance

Dead skin cells

DNAtranscription

stimulates

xxxxx

Phytoestrogen is effective in anti-aging by stimulating DNA transcription

Activate estrogen receptors

EpidermisDermisDNA in skin cells

20

Genesteine-S stops skin aging

Unique Technology (1)

Page 21: UPII Filing (E)-Version DCM Mtg 070310

Genesteine-S is tested and proven efficacy as Phytoestrogen & Anti-oxidant:

• Activate the synthesis of collagen, elastin and hyaluronic acid to prevent wrinkles formation and improves skin elasticity

• Activating epidermal cells and promotes melanin discharging to reveal brighter skin

• Powerful anti-oxidant that neutralizes free radicals for immense anti-aging effect

Phytoestrogen

Anti-oxidant

Unique Technology (1)

Page 22: UPII Filing (E)-Version DCM Mtg 070310

4 Times (4X)Genesteine-S

Bio-Amino Complex

(16 Amino Acids)

Geneisteine-S + Bio-Amino Complex (16 amino acids) dramatically increasesskin fibroblast in dermal cells to:Strengthen youth protein networkRevitalize and energize skin cells to repair skin damages

16 Amino Acids (Bio-Amino Complex)

+ =

Excellent Crème

22

Unique Technology (2)

Page 23: UPII Filing (E)-Version DCM Mtg 070310

23

1 Amino AcidsSGD$1,800(RM4,300)

RM550

RM1,300 RM2,100

RM2,280 RM4,100

SINGAPORE MAGAZINE: ELLE

Page 24: UPII Filing (E)-Version DCM Mtg 070310

24

RM1,360

RM4,100

RM1,450

RM950

RM1,260

TAIWAN MAGAZINE

Page 25: UPII Filing (E)-Version DCM Mtg 070310

Serine/ asparagine acid Naglutamic acid/ arginineglycine/ alanine/ proline

Lysine HCI/ tyrosine/ histidine HCIphenylalanine/ threonine

ValineLeucine

Isoleucine

Taurine

Excellent Crème

NMF ingredients Revitalizer

The functions of 16 Kinds of Amino Acids Complex

Collagen ingredients Energizer

Unique Technology (2)

Page 26: UPII Filing (E)-Version DCM Mtg 070310

Proven Clinical :Dramatic Increase of fibroblasts in dermal cells after application of UPII Excellent Crème

Before After

Bio-Amino Complex = 16 Amino Acids Strengthen youth protein network

Recover skin cell energy

Unique Technology (2)Excellent Crème

Page 27: UPII Filing (E)-Version DCM Mtg 070310

Natural moisturizing factor: Intense Hydration

Hydration

•1.1

•1.2

•1.3

•1.4

•After 1hour •After 4 hours •After 8 hours

Excellence Crème (RM395)

Japanese Popular Skin Care Brand S (RM1866)

Japanese Popular Skin Care Brand N (RM3731)

Excellent crème is able to maintain natural moisturizing factor

more than 17% through 8 hours.

Excellent creme

Brand S

Brand N

Unique Technology (2) Excellent Crème

Page 28: UPII Filing (E)-Version DCM Mtg 070310

Moistingredient

New HOC base

Washing ingredients

Improved Micro HOC Base Technology: retain skin moisture

Lather keeping

ingredients

Double cleansing

Unique Technology (3)

Page 29: UPII Filing (E)-Version DCM Mtg 070310

moistUP!

40.0

50.0

60.0

70.0

80.0

90.0

100.0

110.0

UPII UP Brand S Brand K

Moi

stur

e co

nten

t (%

)

100 is the amount of moisture just after wash

Moisture keeping power After cleansing for 15 minutes, UPII’s moisture

content amount is 24% more than others.

Unique Technology (3)

Double cleansing

Page 30: UPII Filing (E)-Version DCM Mtg 070310

• Automatically differentiates between facial dirt & moisture to remove dirt while effectively retains skin moisture.

4. “Sense” Technology: remove dirt effectively

Double cleansing

moisture dirt

Unique Technology (4)

Page 31: UPII Filing (E)-Version DCM Mtg 070310

Horny cells Horny cells

 

Immature CE (Cornified cell envelope )

horny layer

Mature CE

5 (a)Normalizes horny cells alignment creates a strong barrier function for restoring skin moisture to maintain skin

moistureOenothera Biennis Extract

epidermislayer

Deep care conc.Unique Technology (5)

Page 32: UPII Filing (E)-Version DCM Mtg 070310

Before After

5 (b) Oenothera Biennis Extract: Tested & proven resultsAs a mild exfoliator to enhance skin’s moisture keeping power and horny cells alignment

Deep care conc.Unique Technology (5)

Page 33: UPII Filing (E)-Version DCM Mtg 070310

4

4.5

5

5.5

6

6.5

7

7.5

洗顔前 洗顔後 5分後 10分後 15分後

H肌

のp

洗顔のみMJ DL

MJ新

Ski

n pH

Before cleansing

After cleansing

After 5 minutes

After 10 minutes

After 15 minutes

Only washing

UP

UPII

Ideal pH balance

6. New Asparatic Acid Technology: maintain ideal skin pH level for self defense against skin aging

Only washing

UP

UPII

Unique Technology (6)Balancing Lotion

Page 34: UPII Filing (E)-Version DCM Mtg 070310

7. Effectively tighten pores by Vitamin C derivatives and Tannic Acid

Before After

Unique Technology (7)Balancing Lotion

Page 35: UPII Filing (E)-Version DCM Mtg 070310

8 (a) New Emulsifier technology : Effectively delivers the moisturizing and nutritious ingredients into skin dermal cells

to firms skin and enhanced skin elasticity

Normal Emulsifier New Emulsifier

Moisture

Effective ingredientsLipophilic (oil base)

Hydrophilic (water base)

Essence crème lotionUnique Technology 8

Page 36: UPII Filing (E)-Version DCM Mtg 070310

0.0

20.0

40.0

60.0

80.0

100.0

0 1 2 3 4 5 6 7 8 9

Hours

Moi

stur

e co

nten

t

UPII

Brand B

8 (b)Prolonged moisturizing effect

UPII has 29% more moisturizing effect after apply essence crème lotion for 1 hour, 60% more after 3 hours and 100% more from 4th hour onwards.

Unique Technology (8)Essence crème lotion

Page 37: UPII Filing (E)-Version DCM Mtg 070310

To ensure maximum anti-aging action and results, use UPII total anti-aging skin care range:

•Step 1: UPII Double Cleansing Foam (cleanse make-up & impurities while retaining skin moisture)•Step 2: UPII Deep Care Conc. (Gentle skin exfoliation to improve skin metabolism) •Step 3: UPII Balancing Lotion (Brings skin to ideal pH level for skin protection)•Step 4: UPII Essence Crème Lotion

(Moisturizes and nourishes skin, leaving skin soft and skin does not feel oily)

•Step 4: UPII Essence Crème Lotion (Moisturizes and nourishes skin, leaving skin soft and skin does not

feel oily) UPII Excellent Crème

(With Bio-Amino complex that enhances skin fibroblast during kin renewal process at night

Daily:

Night: Repeat Step 1-3

Page 38: UPII Filing (E)-Version DCM Mtg 070310

Tested and Proven on Asian Skin

1. Visible wrinkle reduction – 91%

2. Skin is firmer – 82%

3. Smoother skin – 82%

4. Improved skin tone and radiance – 64%

* Consumer assessment - 30 subjects aged between 35- 55 years - 8 weeks

Page 39: UPII Filing (E)-Version DCM Mtg 070310

39

USP (4) Quality Assurance

Page 40: UPII Filing (E)-Version DCM Mtg 070310

40

USP (5) 5 “No”s

√ NO SLS* / SLES* √ NO ARTIFICIAL FRAGRANCE √ NO ANIMAL DERIVATIVES √ NO ARTIFICIAL COLOURING √ NO MINERAL OIL

Page 41: UPII Filing (E)-Version DCM Mtg 070310

Skin Carebegin from “DNA” ,

Daily Skin Care begin with “UPII”

41

Page 42: UPII Filing (E)-Version DCM Mtg 070310

With UPII Total Anti-Aging Skin Care ,

We could look and feel better than how we were yesterday!

Having our skin stay youthful and beautiful

42

Page 43: UPII Filing (E)-Version DCM Mtg 070310

UPII Total Anti-Aging Skin Carereveals youthful and younger looking skin

43

Page 44: UPII Filing (E)-Version DCM Mtg 070310

PART 2:

ANALYSIS44

Page 45: UPII Filing (E)-Version DCM Mtg 070310

Do you know?DNA ,is the secret of youth!

45

Page 46: UPII Filing (E)-Version DCM Mtg 070310

“DNA Skin Care”

- is the new skin care trend for the 21st century

- is also an Anti-Aging technology breakthrough for the 21st century

46

Page 47: UPII Filing (E)-Version DCM Mtg 070310

Traditional anti-aging

replenishes nutrients to skin cells, repairs skin cells

However, this does not solve skin aging at its source

47

Page 48: UPII Filing (E)-Version DCM Mtg 070310

DNA Skin Carepenetrates into skin layers, target skin aging at the source (DNA)

DNA is being revitalized ,DNA activity is beingnormalized.

A new generation of high-powered skincare that fights aging at the root cause-DNA

48

Page 49: UPII Filing (E)-Version DCM Mtg 070310

DNA——

is the “Production Line” of youth protein

49

Page 50: UPII Filing (E)-Version DCM Mtg 070310

50

3 main Youth Proteins

Collagen Elastin Hyaluronic AcidCollagen is the

connective tissue that gives our skin structure, tone and thickness

Elastin fibers enable connecting tissues to resume their shape after stretching or contracting

Hyaluronic Acids enhance skin’s ability to retain moisture

Page 51: UPII Filing (E)-Version DCM Mtg 070310

51

When DNA production line becomes less efficient ,

Youth Protein cannot be produced effectively

that is the beginning of Skin Aging

Page 52: UPII Filing (E)-Version DCM Mtg 070310

Collagen

Elastin

Hyaluronic acids

Estrogen Level  Decreases

Youth protein production line directly impacts our Estrogen level

Skin aging Youth protein production line

becomes less efficient wrinkles

Skin texture is compromised

pigmentation

Lost of skin radiance

Dead skin cells

•Skin cells and its efficacy is directly impacted by our DNA

DNA

damaged

52

Page 53: UPII Filing (E)-Version DCM Mtg 070310

女性の一生と女性ホルモン分泌量

0

20

40

60

80

100

120

140

0 10 20 30 40 50 60 70 80 90 100

年齢

pg

/ml

エス

トロ

ゲン

量(

Secretion of Estrogen declines with age

雌激素的生产

年龄

25 years old

40 years old

Ref: creabeaux No. 39 (2004)

Beauty hormone (Estrogen) Production

*Estrogen level of a women begins to drop at age 25 and by 40 years old, it drops even more drastically

30%

70% 50 years old

Page 54: UPII Filing (E)-Version DCM Mtg 070310

WhenDNA Production Lineis healthy and complete ,

our skin will be healthy and beautiful

54

Page 55: UPII Filing (E)-Version DCM Mtg 070310

Elysyle is presenting a technology breakthrough anti-aging skin care range that fights aging at the root cause - DNA

UPII Total Anti-Aging Skin Careformulated with

14 natural ingredients 8 unique technology providing you a complete range of anti-aging skin

care, you can enjoy anti-aging benefits at every step of your skin care regimen!

55

Page 56: UPII Filing (E)-Version DCM Mtg 070310

UPII Total Anti-Aging Skin Care

A new generation of high-powered skin care that fights aging at the root cause - DNA

56

Page 57: UPII Filing (E)-Version DCM Mtg 070310

57

USP(1)more than 78 years of Skin care research experiences and 12 years of Advanced Research on Genesteine-S

Page 58: UPII Filing (E)-Version DCM Mtg 070310

58

1) Simmondsia Chinensis (Jojoba) Seed Oil2) Prunus Serrulata Flower Extract3) Angelica Acutiloba Root Extract

4) Bidens Pilosa Extract5) Coptis Japonica Root Extract

6) Rehmannia Glutinosa Root Extract7) Glycine Soja (Soybean) Seed Extract

8) Lithospermum Officinale Extract9) Coix Lacryma-Jobi Ma-Yuen Seed Extract

10) Oenothera Biennis (Evening Primrose) Seed Extract11) Limnanthes Alba (Meadowfoam) Seed Oil

12) Clematis Chinensis Root Extract13) Daucus Carota Sativa (Carrot) Root Extract

14) Saxifraga Sarmentosa Extract

USP(2) 14 Natural Ingredients

Page 59: UPII Filing (E)-Version DCM Mtg 070310

59

USP(3) 8 Unique Technology

a) Anti-Aging Innovation: Genesteine-Sb) 16 types of amino acids (Bio-Amino Complex) c) New HOC based Cleansingd) Sense technologye) Patented Technology with Oenothera biennis

extractf) Using asparatic acid to maintain ideal skin pH levelg) Effectively tighten pores by Vitamin C derivatives

and Tannic acidh) New Emulsifier Technology

Page 60: UPII Filing (E)-Version DCM Mtg 070310

Delivering the latesttrend in DNA Anti-Aging Skin Care

60

Unique Technology (1)

1st to discover Anti-Aging Innovation: Genesteine-S

Page 61: UPII Filing (E)-Version DCM Mtg 070310

Genesteine-S

• First to discover that Genesteins-S is a natural and most powerful Phytoestrogen

• From Prunus Serrulata, a Sakura species from the Rose family, and Genesteine-S is extracted when the plant is at its most active level

• Only blooms once a year, and its life span is only 7 days• It is a phytoestrogen that stimulates DNA transcription in our skin

cells to produce new youth proteins, skin natural lipids and healthy skin cells.

61

Unique Technology (1)

Page 62: UPII Filing (E)-Version DCM Mtg 070310

Genesteine-S is at least 150% more powerful phytoestrogen than other plants used in Skin

Care

Ph

ytoestrogen con

tent (p

g/ml)

0

100

200

300

400

500

600

700Alfalfa

Wild Purple Yam

Shepherd's-purse

Common Teasel

Fenugreek

Oats

Caiapo

Yam

Sakura Extract

Aniseed

Common Hop

Sage

Control

150%

Unique Technology (1)

Page 63: UPII Filing (E)-Version DCM Mtg 070310

Collagen

Elastin

Hyaluronic Acid

Genesteine-SPhytoestrogen

Anti-aging New Youth Protein

wrinkles

Skin texture problem

Pigmentation

Lost of Skin Radiance

Dead skin cells

DNAtranscription

stimulates

xxxxx

Phytoestrogen is effective in anti-aging by stimulating DNA transcription

Activate estrogen receptors

EpidermisDermisDNA in skin cells

63

Genesteine-S stops skin aging

Unique Technology (1)

Page 64: UPII Filing (E)-Version DCM Mtg 070310

Genesteine-S is tested and proven efficacy as Phytoestrogen & Anti-oxidant:

• Activate the synthesis of collagen, elastin and hyaluronic acid to prevent wrinkles formation and improves skin elasticity

• Activating epidermal cells and promotes melanin discharging to reveal brighter skin

• Powerful anti-oxidant that neutralizes free radicals for immense anti-aging effect

Phytoestrogen

Anti-oxidant

Unique Technology (1)

Page 65: UPII Filing (E)-Version DCM Mtg 070310

4 Times (4X)Genesteine-S

Bio-Amino Complex

(16 Amino Acids)

Geneisteine-S + Bio-Amino Complex (16 amino acids) dramatically increasesskin fibroblast in dermal cells to:Strengthen youth protein networkRevitalize and energize skin cells to repair skin damages

16 Amino Acids (Bio-Amino Complex)

+ =

Excellent Crème

65

Unique Technology (2)

Page 66: UPII Filing (E)-Version DCM Mtg 070310

66

1 Amino AcidsSGD$1,800(RM4,300)

RM550

RM1,300 RM2,100

RM2,280 RM4,100

SINGAPORE MAGAZINE: ELLE

Page 67: UPII Filing (E)-Version DCM Mtg 070310

67

RM1,360

RM4,100

RM1,450

RM950

RM1,260

TAIWAN MAGAZINE

Page 68: UPII Filing (E)-Version DCM Mtg 070310

Serine/ asparagine acid Naglutamic acid/ arginineglycine/ alanine/ proline

Lysine HCI/ tyrosine/ histidine HCIphenylalanine/ threonine

ValineLeucine

Isoleucine

Taurine

Excellent Crème

NMF ingredients Revitalizer

The functions of 16 Kinds of Amino Acids Complex

Collagen ingredients Energizer

Unique Technology (2)

Page 69: UPII Filing (E)-Version DCM Mtg 070310

Proven Clinical :Dramatic Increase of fibroblasts in dermal cells after application of UPII Excellent Crème

Before After

Bio-Amino Complex = 16 Amino Acids Strengthen youth protein network

Recover skin cell energy

Unique Technology (2)Excellent Crème

Page 70: UPII Filing (E)-Version DCM Mtg 070310

Natural moisturizing factor: Intense Hydration

Hydration

•1.1

•1.2

•1.3

•1.4

•After 1hour •After 4 hours •After 8 hours

Excellence Crème (RM395)

Japanese Popular Skin Care Brand S (RM1866)

Japanese Popular Skin Care Brand N (RM3731)

Excellent crème is able to maintain natural moisturizing factor

more than 17% through 8 hours.

Excellent creme

Brand S

Brand N

Unique Technology (2) Excellent Crème

Page 71: UPII Filing (E)-Version DCM Mtg 070310

Moistingredient

New HOC base

Washing ingredients

Improved Micro HOC Base Technology: retain skin moisture

Lather keeping

ingredients

Double cleansing

Unique Technology (3)

Page 72: UPII Filing (E)-Version DCM Mtg 070310

moistUP!

40.0

50.0

60.0

70.0

80.0

90.0

100.0

110.0

UPII UP Brand S Brand K

Moi

stur

e co

nten

t (%

)

100 is the amount of moisture just after wash

Moisture keeping power After cleansing for 15 minutes, UPII’s moisture

content amount is 24% more than others.

Unique Technology (3)

Double cleansing

Page 73: UPII Filing (E)-Version DCM Mtg 070310

• Automatically differentiates between facial dirt & moisture to remove dirt while effectively retains skin moisture.

4. “Sense” Technology: remove dirt effectively

Double cleansing

moisture dirt

Unique Technology (4)

Page 74: UPII Filing (E)-Version DCM Mtg 070310

Horny cells Horny cells

 

Immature CE (Cornified cell envelope )

horny layer

Mature CE

5 (a)Normalizes horny cells alignment creates a strong barrier function for restoring skin moisture to maintain skin

moistureOenothera Biennis Extract

epidermislayer

Deep care conc.Unique Technology (5)

Page 75: UPII Filing (E)-Version DCM Mtg 070310

Before After

5 (b) Oenothera Biennis Extract: Tested & proven resultsAs a mild exfoliator to enhance skin’s moisture keeping power and horny cells alignment

Deep care conc.Unique Technology (5)

Page 76: UPII Filing (E)-Version DCM Mtg 070310

4

4.5

5

5.5

6

6.5

7

7.5

洗顔前 洗顔後 5分後 10分後 15分後

H肌

のp

洗顔のみMJ DL

MJ新

Ski

n pH

Before cleansing

After cleansing

After 5 minutes

After 10 minutes

After 15 minutes

Only washing

UP

UPII

Ideal pH balance

6. New Asparatic Acid Technology: maintain ideal skin pH level for self defense against skin aging

Only washing

UP

UPII

Unique Technology (6)Balancing Lotion

Page 77: UPII Filing (E)-Version DCM Mtg 070310

7. Effectively tighten pores by Vitamin C derivatives and Tannic Acid

Before After

Unique Technology (7)Balancing Lotion

Page 78: UPII Filing (E)-Version DCM Mtg 070310

8 (a) New Emulsifier technology : Effectively delivers the moisturizing and nutritious ingredients into skin dermal cells

to firms skin and enhanced skin elasticity

Normal Emulsifier New Emulsifier

Moisture

Effective ingredientsLipophilic (oil base)

Hydrophilic (water base)

Essence crème lotionUnique Technology 8

Page 79: UPII Filing (E)-Version DCM Mtg 070310

0.0

20.0

40.0

60.0

80.0

100.0

0 1 2 3 4 5 6 7 8 9

Hours

Moi

stur

e co

nten

t

UPII

Brand B

8 (b)Prolonged moisturizing effect

UPII has 29% more moisturizing effect after apply essence crème lotion for 1 hour, 60% more after 3 hours and 100% more from 4th hour onwards.

Unique Technology (8)Essence crème lotion

Page 80: UPII Filing (E)-Version DCM Mtg 070310

To ensure maximum anti-aging action and results, use UPII total anti-aging skin care range:

•Step 1: UPII Double Cleansing Foam (cleanse make-up & impurities while retaining skin moisture)•Step 2: UPII Deep Care Conc. (Gentle skin exfoliation to improve skin metabolism) •Step 3: UPII Balancing Lotion (Brings skin to ideal pH level for skin protection)•Step 4: UPII Essence Crème Lotion

(Moisturizes and nourishes skin, leaving skin soft and skin does not feel oily)

•Step 4: UPII Essence Crème Lotion (Moisturizes and nourishes skin, leaving skin soft and skin does not

feel oily) UPII Excellent Crème

(With Bio-Amino complex that enhances skin fibroblast during kin renewal process at night

Daily:

Night: Repeat Step 1-3

Page 81: UPII Filing (E)-Version DCM Mtg 070310

Tested and Proven on Asian Skin

1. Visible wrinkle reduction – 91%

2. Skin is firmer – 82%

3. Smoother skin – 82%

4. Improved skin tone and radiance – 64%

* Consumer assessment - 30 subjects aged between 35- 55 years - 8 weeks

Page 82: UPII Filing (E)-Version DCM Mtg 070310

82

USP (4) Quality Assurance

Page 83: UPII Filing (E)-Version DCM Mtg 070310

83

USP (5) 5 “No”s

√ NO SLS* / SLES* √ NO ARTIFICIAL FRAGRANCE √ NO ANIMAL DERIVATIVES √ NO ARTIFICIAL COLOURING √ NO MINERAL OIL

Page 84: UPII Filing (E)-Version DCM Mtg 070310

Skin Carebegin from “DNA” ,

Daily Skin Care begin with “UPII”

84

Page 85: UPII Filing (E)-Version DCM Mtg 070310

With UPII Total Anti-Aging Skin Care ,

We could look and feel better than how we were yesterday!

Having our skin stay youthful and beautiful

85

Page 86: UPII Filing (E)-Version DCM Mtg 070310

UPII Total Anti-Aging Skin Carereveals youthful and younger looking skin

86

Page 87: UPII Filing (E)-Version DCM Mtg 070310

PART 3:

EXPRESS87

Page 88: UPII Filing (E)-Version DCM Mtg 070310

Do you know?DNA ,is the secret of youth!

88

Page 89: UPII Filing (E)-Version DCM Mtg 070310

“DNA Skin Care”

- is the new skin care trend for the 21st century

- is also an Anti-Aging technology breakthrough for the 21st century

89

Page 90: UPII Filing (E)-Version DCM Mtg 070310

Traditional anti-aging

replenishes nutrients to skin cells, repairs skin cells

However, this does not solve skin aging at its source

90

Page 91: UPII Filing (E)-Version DCM Mtg 070310

DNA Skin Carepenetrates into skin layers, target skin aging at the source (DNA)

DNA is being revitalized ,DNA activity is beingnormalized.

A new generation of high-powered skincare that fights aging at the root cause-DNA

91

Page 92: UPII Filing (E)-Version DCM Mtg 070310

Collagen

Elastin

Hyaluronic acids

Estrogen Level  Decreases

Youth protein production line directly impacts our Estrogen level

Skin aging Youth protein production line

becomes less efficient wrinkles

Skin texture is compromised

pigmentation

Lost of skin radiance

Dead skin cells

•Skin cells and its efficacy is directly impacted by our DNA

DNA

damaged

92

Page 93: UPII Filing (E)-Version DCM Mtg 070310

女性の一生と女性ホルモン分泌量

0

20

40

60

80

100

120

140

0 10 20 30 40 50 60 70 80 90 100

年齢

pg

/ml

エス

トロ

ゲン

量(

Secretion of Estrogen declines with age

雌激素的生产

年龄

25 years old

40 years old

Ref: creabeaux No. 39 (2004)

Beauty hormone (Estrogen) Production

*Estrogen level of a women begins to drop at age 25 and by 40 years old, it drops even more drastically

30%

70% 50 years old

Page 94: UPII Filing (E)-Version DCM Mtg 070310

Genesteine-S

• First to discover that Genesteins-S is a natural and most powerful Phytoestrogen

• From Prunus Serrulata, a Sakura species from the Rose family, and Genesteine-S is extracted when the plant is at its most active level

• Only blooms once a year, and its life span is only 7 days• It is a phytoestrogen that stimulates DNA transcription in our skin

cells to produce new youth proteins, skin natural lipids and healthy skin cells.

94

Unique Technology (1)

Page 95: UPII Filing (E)-Version DCM Mtg 070310

Genesteine-S is at least 150% more powerful phytoestrogen than other plants used in Skin

Care

Ph

ytoestrogen con

tent (p

g/ml)

0

100

200

300

400

500

600

700Alfalfa

Wild Purple Yam

Shepherd's-purse

Common Teasel

Fenugreek

Oats

Caiapo

Yam

Sakura Extract

Aniseed

Common Hop

Sage

Control

150%

Unique Technology (1)

Page 96: UPII Filing (E)-Version DCM Mtg 070310

Collagen

Elastin

Hyaluronic Acid

Genesteine-SPhytoestrogen

Anti-aging New Youth Protein

wrinkles

Skin texture problem

Pigmentation

Lost of Skin Radiance

Dead skin cells

DNAtranscription

stimulates

xxxxx

Phytoestrogen is effective in anti-aging by stimulating DNA transcription

Activate estrogen receptors

EpidermisDermisDNA in skin cells

96

Genesteine-S stops skin aging

Unique Technology (1)

Page 97: UPII Filing (E)-Version DCM Mtg 070310

4 Times (4X)Genesteine-S

Bio-Amino Complex

(16 Amino Acids)

Geneisteine-S + Bio-Amino Complex (16 amino acids) dramatically increasesskin fibroblast in dermal cells to:Strengthen youth protein networkRevitalize and energize skin cells to repair skin damages

16 Amino Acids (Bio-Amino Complex)

+ =

Excellent Crème

97

Unique Technology (2)

Page 98: UPII Filing (E)-Version DCM Mtg 070310

98

1 Amino AcidsSGD$1,800(RM4,300)

RM550

RM1,300 RM2,100

RM2,280 RM4,100

SINGAPORE MAGAZINE: ELLE

Page 99: UPII Filing (E)-Version DCM Mtg 070310

99

RM1,360

RM4,100

RM1,450

RM950

RM1,260

TAIWAN MAGAZINE

Page 100: UPII Filing (E)-Version DCM Mtg 070310

Proven Clinical :Dramatic Increase of fibroblasts in dermal cells after application of UPII Excellent Crème

Before After

Bio-Amino Complex = 16 Amino Acids Strengthen youth protein network

Recover skin cell energy

Unique Technology (2)Excellent Crème

Page 101: UPII Filing (E)-Version DCM Mtg 070310

Natural moisturizing factor: Intense Hydration

Hydration

•1.1

•1.2

•1.3

•1.4

•After 1hour •After 4 hours •After 8 hours

Excellence Crème (RM395)

Japanese Popular Skin Care Brand S (RM1866)

Japanese Popular Skin Care Brand N (RM3731)

Excellent crème is able to maintain natural moisturizing factor

more than 17% through 8 hours.

Excellent creme

Brand S

Brand N

Unique Technology (2) Excellent Crème

Page 102: UPII Filing (E)-Version DCM Mtg 070310

Moistingredient

New HOC base

Washing ingredients

Improved Micro HOC Base Technology: retain skin moisture

Lather keeping

ingredients

Double cleansing

Unique Technology (3)

Page 103: UPII Filing (E)-Version DCM Mtg 070310

moistUP!

40.0

50.0

60.0

70.0

80.0

90.0

100.0

110.0

UPII UP Brand S Brand K

Moi

stur

e co

nten

t (%

)

100 is the amount of moisture just after wash

Moisture keeping power After cleansing for 15 minutes, UPII’s moisture

content amount is 24% more than others.

Unique Technology (3)

Double cleansing

Page 104: UPII Filing (E)-Version DCM Mtg 070310

• Automatically differentiates between facial dirt & moisture to remove dirt while effectively retains skin moisture.

4. “Sense” Technology: remove dirt effectively

Double cleansing

moisture dirt

Unique Technology (4)

Page 105: UPII Filing (E)-Version DCM Mtg 070310

Horny cells Horny cells

 

Immature CE (Cornified cell envelope )

horny layer

Mature CE

5 (a)Normalizes horny cells alignment creates a strong barrier function for restoring skin moisture to maintain skin

moistureOenothera Biennis Extract

epidermislayer

Deep care conc.Unique Technology (5)

Page 106: UPII Filing (E)-Version DCM Mtg 070310

Before After

5 (b) Oenothera Biennis Extract: Tested & proven resultsAs a mild exfoliator to enhance skin’s moisture keeping power and horny cells alignment

Deep care conc.Unique Technology (5)

Page 107: UPII Filing (E)-Version DCM Mtg 070310

4

4.5

5

5.5

6

6.5

7

7.5

洗顔前 洗顔後 5分後 10分後 15分後

H肌

のp

洗顔のみMJ DL

MJ新

Ski

n pH

Before cleansing

After cleansing

After 5 minutes

After 10 minutes

After 15 minutes

Only washing

UP

UPII

Ideal pH balance

6. New Asparatic Acid Technology: maintain ideal skin pH level for self defense against skin aging

Only washing

UP

UPII

Unique Technology (6)Balancing Lotion

Page 108: UPII Filing (E)-Version DCM Mtg 070310

7. Effectively tighten pores by Vitamin C derivatives and Tannic Acid

Before After

Unique Technology (7)Balancing Lotion

Page 109: UPII Filing (E)-Version DCM Mtg 070310

8 (a) New Emulsifier technology : Effectively delivers the moisturizing and nutritious ingredients into skin dermal cells

to firms skin and enhanced skin elasticity

Normal Emulsifier New Emulsifier

Moisture

Effective ingredientsLipophilic (oil base)

Hydrophilic (water base)

Essence crème lotionUnique Technology 8

Page 110: UPII Filing (E)-Version DCM Mtg 070310

0.0

20.0

40.0

60.0

80.0

100.0

0 1 2 3 4 5 6 7 8 9

Hours

Moi

stur

e co

nten

t

UPII

Brand B

8 (b)Prolonged moisturizing effect

UPII has 29% more moisturizing effect after apply essence crème lotion for 1 hour, 60% more after 3 hours and 100% more from 4th hour onwards.

Unique Technology (8)Essence crème lotion

Page 111: UPII Filing (E)-Version DCM Mtg 070310

To ensure maximum anti-aging action and results, use UPII total anti-aging skin care range:

•Step 1: UPII Double Cleansing Foam (cleanse make-up & impurities while retaining skin moisture)•Step 2: UPII Deep Care Conc. (Gentle skin exfoliation to improve skin metabolism) •Step 3: UPII Balancing Lotion (Brings skin to ideal pH level for skin protection)•Step 4: UPII Essence Crème Lotion

(Moisturizes and nourishes skin, leaving skin soft and skin does not feel oily)

•Step 4: UPII Essence Crème Lotion (Moisturizes and nourishes skin, leaving skin soft and skin does not

feel oily) UPII Excellent Crème

(With Bio-Amino complex that enhances skin fibroblast during kin renewal process at night

Daily:

Night: Repeat Step 1-3

Page 112: UPII Filing (E)-Version DCM Mtg 070310

Tested and Proven on Asian Skin

1. Visible wrinkle reduction – 91%

2. Skin is firmer – 82%

3. Smoother skin – 82%

4. Improved skin tone and radiance – 64%

* Consumer assessment - 30 subjects aged between 35- 55 years - 8 weeks

Page 113: UPII Filing (E)-Version DCM Mtg 070310

113

USP (4) Quality Assurance

Page 114: UPII Filing (E)-Version DCM Mtg 070310

114

USP (5) 5 “No”s

√ NO SLS* / SLES* √ NO ARTIFICIAL FRAGRANCE √ NO ANIMAL DERIVATIVES √ NO ARTIFICIAL COLOURING √ NO MINERAL OIL

Page 115: UPII Filing (E)-Version DCM Mtg 070310

Skin Carebegin from “DNA” ,

Daily Skin Care begin with “UPII”

115

Page 116: UPII Filing (E)-Version DCM Mtg 070310

With UPII Total Anti-Aging Skin Care ,

We could look and feel better than how we were yesterday!

Having our skin stay youthful and beautiful

116