Unlock your mobile world
Dec 24, 2015
Unlock your mobile world
WHY KEY?KEY products are universally necessary.They are core to any smartphone or tablet user.
From car and wall charging options to data cables and screen and device protection our products are sure to fit any customer’s busy lifestyle. Customers need to keep their devices charged and protected with case options that don’t have to sacrifice style or color for functionality.
KEY products are cool. What makes Key unique is the combination of the value our clients will receive on the high volume core accessories while being able to offer innovation in the KEY Enhanced Products that is missing from other universal accessories manufacturers and surprises and delights the KEY consumer.
BRAND OVERVIEW
BRAND VALUES
BRAND OVERVIEW
BRAND VALUESVALUEKey enhanced products allow you to maximise your mobile experience with great performance at an affordable price point
SMARTThe Key enhanced product range is optimised for the most popular smartphones and provides everything you need from one brand
QUALITYKey enhanced products are designed and manufactured for reliability and performance
ACCESSIBLEWe believe that accessories don’t need to be complicated. Key enhanced products offer everything you need to unlock your mobile world.
INNOVATIONWith Key enhanced products you can build exciting new customer propositions including digital content for an all round experience
BRAND POSITIONING
OUR POSITION IS CLEARUNIVERSAL APPEAL
Our target market
• 18 years plus
• Pragmatic Consumer
• Tech Aware
• Connected
• Consumer of digital content
• Practical thinker
1
PR
ICE
AffordableSmartAccessibleKey Enhanced delivers a great choice and quality at a universally appealing price point
Your mobile world is waiting. Let KEY unlock it for you.KEY Enhanced Products offers valuable and innovative “smart” accessories including a broad line-up of universal products and inventive pieces that leverage an additional “wow” factor through strategic partnerships, great quality at a reasonable price, and the application of a Mobile Digital (MDS) solution.
OUR PROMISEClients will realize improved margins AND quality compared to competing products in the same category – improving profitability.
Launched as a global ODM brand, KEY accessories are positioned to generate high margin products, gain wallet share from competing ODM brands, and create a new channels for penetration. A strong brand can be leveraged into doors on a global scale with precision and with the ecosystem that will drive revenue across the board.
CORE CATEGORIES
KEY PRODUCT CATEGORIES
Charg
e a
nd S
ync
Pow
er
at
Hom
e &
Work
Pow
er
on t
he G
o
Pro
tect
ion
Pro
duct
ivit
y
CORE CATEGORIES
Charge and Sync
CHARGE AND SYNC
Global Data Cable PortfolioData cables come in a wide range of options for customer to choose their perfect fit and price point.
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1M MicroUSB Cable w/Lightning™ Adapter
3M MicroUSB Charge and Sync Cable
3M Lightning™ Charge and Sync Cable
1M MicroUSB Charge and Sync Cable
1M Lightning™ Charge and Sync Cable
1M 30P Charge and Sync Cable
MicroUSBConnect / Data Cable
Micro USB Data cables connect your mobile device to a car/wall charger to power up the device and can also be used to connect your device to a computer for data transfer and charging.
Features
MicroUSB to USB
Charge and Sync
Available in 1M and 3M lengths
Color: Black
1M Part # CDSM10001GLK3M Part # CDSM30002GLK
CHARGE AND SYNC
1M $14.993M $19.99
Product positioning Suggested retail price
ENTRY
Apple Lightning™Connect / Data Cable
Lightning™ Data cables connect your mobile device to a car/wall
charger to power up the device and can also be used to connect your
device to a computer for data transfer and charging.
Features
Apple Lightning™ to USB
Charge and Sync
Available in 1M and 3M lengths
Color: Black
1M Part # CDSL10006GLK3M Part # CDSL30007GLK
CHARGE AND SYNC
1M $24.993M $29.99
Product positioning Suggested retail price
ENTRY
MicroUSB with Apple Lightning™ Connector Connect / Data Cable
Heavy duty Charge/Sync Cable with Lightning™ and Micro USB Adaptors
connects your mobile device to a car/wall charger and can also be used to
connect your device to a computer for data transfer and charging.
Features
MicroUSB to USB, Micro to Apple Lightning™
Charge and Sync
Available in 1M length
Color: Black
1M Part # CDSU10003GLK
CHARGE AND SYNC
$24.99
Product positioning Suggested retail price
PREMIUM
CORE CATEGORIES
Power at Home & Work
POWER AT HOME OR OFFICE
Global AC Charging PortfolioAC Charging solutions come in a wide range of options for customer to choose their perfect fit and price point.
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QC 2.0 Wall Charger
2.4A Wall Charger with Lightning™ Connector
2.4A Wall Charger with MicroUSB Connector
3.4A Dual Output Wall Charger w/ Lightning™
3.4A Dual Output Wall Charger w/ MicroUSB Connector
QC 2.0 AC/DC Combo Charger
POWER AT HOME OR OFFICE
AC Charger with MicroUSB or Lightning™ CablePower / AC Charger
Fast, convenient, and reliable charging for smart phones and tablets
with MicroUSB and Lightning™ options.
Features
5V/2.4Amp
1X USB
Available with/without Lightning™ USB cable or MicroUSB Charge/Sync Cable
Region: US/UK/EU/AU
USB 2.4 Amp Single Un-Wired AC 2.4Amp Dual Output (US) w/o Cable Part # PWUU20008USK+ Micro USB Cable PWUM20010USK+ Lightning Cable PWUL20014USK
2.4Amp Dual Output (UK) w/o Cable Part # PWUU20006UKK+ Micro USB Cable PWUM20011UKK+ Lightning Cable PWUL20013UKK
2.4Amp Dual Output (EU) w/o Cable Part # PWUU20007EUK+ Micro USB Cable PWUM20009EUK+ Lightning Cable PWUL20012EUK
AU
UK
EU
Plug only $24.99MicroUSB $24.99Lightning™ $29.99
Product positioning Suggested retail price
MID-RANGE
AU
EU
UK
POWER AT HOME OR OFFICE
Dual Output AC Charger with MicroUSB or Lightning™ Connector Power / AC Charger
Fast, convenient, and reliable charging for smartphones with
MicroUSB and Lightning™ connector.
3.4Amp Dual Output (US) MicroUSB Part # PWWM30015USK
3.4Amp Dual Output (US) Lightning™ Part # PWWL30016USK
Features
Rapid Charging
5V/3.4Amp
Wired Connector + 1X USB
Region: US/UK/EU/AU
Product positioning Suggested retail price
PREMIUM MicroUSB $29.99Lightning™ $34.99
CORE CATEGORIES
Power at Home & Work
POWER ON THE GO
Global Car Charging PortfolioCar and Auto Charging solutions come in a wide range of options for customer to choose their perfect fit and price point.
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4.8A Dual USB Car Charger
2.4A Car Charger with Lightning™ Connector
2.4A Car Charger with MicroUSB Connector
3.4A Dual Output Car Charger w/ Lightning™
3.4A Dual Output Car Charger w/ MicroUSB Connector
QC 2.0 AC/DC Combo Charger
POWER ON THE GO
2.4 Amp Car ChargerPower / DC Charger
Fast, convenient, and reliable charging for smartphones and tablets.
Features
Rapid Charging
Output: 5V/2.4A
Input: 12/24V
Available with 1M MicroUSB and Lightning™ Cable
Color: Black
2.4 Amp Car Charger Part # PCUU20003GLK1M Apple Lightning™ Cable Part # PCUL30005GLK 1M MicroUSB Cable Part # PCUM20004GLK
Product positioning Suggested retail price
ENTRY Plug only $19.99MicroUSB $24.99Lightning™ $29.99
POWER ON THE GO
3.4 Amp Car ChargerPower / DC Charger
Fast, convenient, and reliable charging for smartphones and tablets.
Features
Rapid Charging
5V/3.4Amp
1X USB + 1X Wired
Available with wired Lightning™ or MicroUSB connector
Color: Black
3.4 Amp Micro Part # PCWM30006GLK3.4Amp Lightning Part # PCWL30007GLK
Product positioning Suggested retail price
MID-RANGE MicroUSB $29.99Lightning™ $34.99
POWER ON THE GO
4.8Amp Car ChargerPower / DC Charger
Fast, convenient, and reliable charging for smartphones and tablets.
Features
Rapid Charging
5V/4.8Amp
2X USB
Charge 2 tablets at in the vehicle
Color: Black
4.8Amp Part # PCUU40008GLK
$34.99
Product positioning Suggested retail price
PREMIUM
Global Portable Power PortfolioFrom 2X recharge to 5X recharge away from the outlet, KEY brand has multiple selections for today’s smartphone user.
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4000mAh Portable Battery
2600mAh Portable Battery
7000mAh PortableBattery
POWER ON THE GO
POWER ON THE GO
2600mAh Portable BatteryPower / Battery
Portable and convenient power when you need it most. Provides
most smartphones up to 2 full recharges away from an outlet.
Features
Output: 5V/1.0A
1-USB Ports
LED Flashlight
2X device recharges when away from an outlet
Includes Flat MicroUSB Cable
Color: Black
2600mAh Part # PPUU20001GLK
$24.99
Product positioning Suggested retail price
ENTRY
POWER ON THE GO
4000mAh Portable BatteryPower / BatteryPortable and convenient power when you need it most. Provides
most smartphones up to 3 full recharges away from an outlet.
Features
Output: 5V/2.1A
2-USB Ports
LED Flashlight
3X device recharges when away from an outlet
Includes MicroUSB Cable
Color: Black
4000mAh Part # PPUU40002GLK
$34.99
Product positioning Suggested retail price
MID-RANGE
CORE CATEGORIES
Protection
PROTECTION ON THE GO
Global Protection PortfolioKEY brand has multiple smart and stylish selections for today’s smart phone user.
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Rubber Hard Shell
Hardshell
Dual Injection
PROTECTION ON THE GO
Hard CaseProtection
TheHard Case provides smart protection for smartphones including
a scratch-resistant coating and sleek design.
Features
For iPhone 6, iPhone 6 Plus, Samsung Galaxy S6 Edge, Samsung Galaxy S6, Samsung Galaxy S5, HTC One M9, Samsung Galaxy Note 4
Color: Black, White, or Clear
iPhone 6:Black: SCHI60013BLK White:SCHI60014WHK Clear:SCHI60015CLK
iPhone 6 Plus:Black: SCHIP0016BLK White:SCHIP0017WHK Clear:SCHIP0018CLK
Samsung Galaxy Note 4: Black:SCHN40022BLK White:SCHN40023WHK Clear: SCHN40024CLK
Samsung Galaxy S5: Black: SCHS50019BLK
White:SCHS50020WHK Clear: SCHS50021CLK
Samsung Galaxy S6: Black: SCHS60047BLK
White:SCHS60048WHK Clear: SCHS60037CLK
Samsung Galaxy S6 Edge: Black: SCH6E0054BLK White:SCH6E0055WHK Clear: SCH6E0041CLK
HTC One M9:Black: SCHM90061BLK White:SCHM90062WHK Clear: SCHM90045CLK
PROTECTION ON THE GO
Rubberized Hard ShellProtection / Storage
The Rubberized Hard Shell provides smart protection for
smartphones including a scratch-resistant coating and sleek design.
Features
For iPhone 6, iPhone 6 Plus, Samsung Galaxy S6 Edge, Samsung Galaxy S5, HTC One M9, Samsung Galaxy Note 4
Color: Black
iPhone 6 Part # SCRI60069BLK iPhone 6 Plus Part # TBDSamsung Galaxy S6 Part # SCRS60038BLK Samsung Galaxy S6 Edge Part # SCR6E0042BLK Samsung Galaxy Note 4 Part #TBDSamsung Galaxy S5 Part # TBD HTC One M9 Part # TBD
$19.99
Product positioning Suggested retail price
MID-RANGE
PROTECTION ON THE GO
Global Screen Protection PortfolioScreen protection offerings include tempered glass, films, and standard screen protectors to find the perfect fit for every smart phone owner.
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Anti-Shock Film
Screen Protector
Tempered Glass
PROTECTION ON THE GO
Screen ProtectorClear Protector
The Screen protector offers broad protection against scratching
and denting in every day use
Features
Custom made anti glare screen protector
Shield and protect your screen from unwanted scratches and dents
Non-adhesive backing, will not leave behind a residue
2 Pack - Comes with microfiber cleaning cloth
iPhone 6 Part # SSCI60001GLK iPhone 6 Plus Part # SSCIP0002GLKSamsung Galaxy S6 Part # SSCS60009GLK Samsung Galaxy Note 4 Part # SSCN40004GLK Samsung Galaxy S5 Part # SSCS50003GLKHTC One M9 Part # SSCM90011GLK
$19.99
Product positioning Suggested retail price
ENTRY
PROTECTION ON THE GO
Tempered GlassScreen Protection
Tempered glass provides a 9H surface hardness protector against
scratches, dents, and dings.
Features
9H hardness factor, tempered glass, ultra durable
Anti-shatter & anti-scratch
iPhone 6 Part # SSGI60005GLK iPhone 6 Plus Part # SSGIP0006GLKSamsung Galaxy S6 Part # SSGS60010GLK Samsung Galaxy Note 4 Part # SSGN40008GLK Samsung Galaxy S5 Part # SSGS50007GLKHTC One M9 Part # SSGM90012GLK
$34.99
Product positioning Suggested retail price
PREMIUM
CORE CATEGORIES
Productivity
PRODUCTIVITY ON THE GO
Styluswith Ballpoint Pen
The Stylus offers increased accuracy over any capacitive touch
screen. Perfect for smartphone or tablet users on the go.
Features
Integrated Ballpoint Pen
Smooth glide tip
Clip attaches easily to folio, notebook, or pocket
Stylus Part # MPSUN0001BLK
$14.99
Product positioning Suggested retail price
ENTRY
PRODUCTIVITY ON THE GO
Wired Selfie Stickwith Remote Shutter
Capture selfies of you and your friends anywhere, anytime. The 3ft extension
includes your favorite landscape, with 180° rotation to ensure the perfect
shot.
Features
Compatible with iOS and Android devices
Wired connector, requires no recharging
Up to 3’ of extension
Stylus Part # MMTBT0002BLK
$19.99
Product positioning Suggested retail price
ENTRY
PRODUCTIVITY ON THE GO
Wireless Selfie Stickwith Remote Shutter
Capture selfies of you and your friends anywhere, anytime. The 3ft extension
includes your favorite landscape, with 180° rotation to ensure the perfect
shot.
Features
Compatible with iOS and Android devices
Wireless Bluetooth connection with 100hrs of standby time
Up to 3’ of extension
Stylus Part # MMTWR0003BLK
Includes GoPro Adapter
$29.99
Product positioning Suggested retail price
MID-RANGE