University of Toronto Rotman Design Challenge: II Care

our stakeholders

In our research, our team focused on obtaining primary and secondary knowledge about caregiving across the life span.

the problem

In current healthcare models, the main emphasis is on the patient, but most patients use the help of loved ones to assist them on their path to wellness. The debilitating effects of putting the needs of others before their own are often ignored.

Caregiver stress is the emotional and physical strain of caregiving. Individuals experiencing caregiver stress are often the most vulnerable

to a decline in their own health.

There are Over 4.5 million caregivers in Canada today. (13% of the population)

Over 44.4 million unpaid caregivers in the United States.

how can the mayo clinic help?

Our approach tackles the three shields: • Education • Research • Practice

education: tool-kit

research: II care match

research: II care match

practice: II care centers

practice: II care centers Joe’s Corner Each person in the II care program can experience comfort from home. Bring your favorite blanket, mugs, foot stool, hand towel, card deck, etc. My Ride Join a group of friends and family of the participants and volunteer one day per week to drive a carpool of other patients to and from II Care. Help each other. Help yourself. II Talk Weekly discussion topics for group sessions including the patient and primary caregiver on how to tackle tough subjects. Learn how to begin and navigate through difficult conversations like how your Mom or Dad wishes to be memorialized.

attribute value map

the opportunity

value proposition

“Mayo Clinic's I I care solution has service offerings that empower you as a caregiver and save your precious time and energy, and provide complete peace of mind. These service offerings will help alleviate your stress and prevent any deterioration to your health, thus enabling you to better fulfill your caregiving duties.”

the effect

differentiator: reasons to believe

• People – 55,900 doctors, scientists, students and staff

• Potential – Hundreds of thousands of retired teachers

• Point of impact – Advertising to accelerate the moment of truth

questions?