Circular Design Challenge Hackathon July 8, 2017 | Bitmaker Labs Toronto Chapter OpenIDEO Toronto Circular Design Challenge Hackathon Page 1 THE PARTICIPANTS THE INSIGHTS On sustainability, innovation, & growth Professor Blundell, from the adjunct faculty at the Rotman School of Management, UofT, kicked off the event with an inspiring talk about how we can tackle the world’s biggest sustainability issues. He encouraged us to think beyond innovative technology to innovative business models, emphasizing his point with examples from around the world. By focusing on the business model, companies can embrace sustainability as a culture, not just a department, and keep sustainability as the outcome, rather than the objective, of a good business. Prof Blundell went further with a surprising directive to steal ideas by observing value chains in very atypical industries and leveraging open source models. The world is the new innovation lab and it’s time we use it for good! On the circular design challenge After being freshly inspired by Professor Blundell and forming teams with new friends, we sifted through the OpenIDEO research, use cases, and personas on how we might get products to people without generating plastic waste. As insights were shared around the room, three major themes emerged about this challenge. It’s a systemic challenge. There are so many stakeholders and factors when it comes to plastic waste that the opportunities to intervene are plenty and diverse. Each team highlighted a different opportunity, whether for better dumping, better collection, better materials, better physical designs, or better consumer behaviour. It’s a global challenge. Individual packaging is preferred in the first- world, which prioritizes convenience, while individual packaging is a necessity for the third-world, who can’t afford to buy in bulk. In both cases, individual packaging is in demand. This presents the potential for one solution to impact many around the world. It’s an intergenerational challenge. We were passionate about the problem, but it was not one we necessarily chose. It was part of the system passed on to us from our parents and grandparents when they were facing a different set of challenges. How might we get products to people without generating plastic waste? THE PROCESS 1. Guest speaker 2. Team formation 3. Insight digging 4. Ideation 5. Prototyping 6. Idea sharing 28 talented individuals 5 exciting, jam-packed hours THE CHALLENGE UI designers, product designers, materials experts, management consultants, software engineers & developers, and students.
2
Embed
Toronto Chapter Circular Design Challenge Hackathon · OpenIDEO Toronto Circular Design Challenge Hackathon Page 1 THE PARTICIPANTS THE INSIGHTS On sustainability, innovation, & growth
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Circular Design Challenge Hackathon July 8, 2017 | Bitmaker Labs
Toronto Chapter
OpenIDEO Toronto Circular Design Challenge Hackathon Page 1
T H E P A R T I C I P A N T S
T H E I N S I G H T S
On sustainability, innovation, & growth
Professor Blundell, from the adjunct faculty at
the Rotman School of Management, UofT,
kicked off the event with an inspiring talk about
how we can tackle the world’s biggest
sustainability issues. He encouraged us to think
beyond innovative technology to innovative
business models, emphasizing his point with
examples from around the world.
By focusing on the business model, companies
can embrace sustainability as a culture, not just
a department, and keep sustainability as the
outcome, rather than the objective, of a good
business.
Prof Blundell went further with a surprising
directive to steal ideas by observing value
chains in very atypical industries and leveraging
open source models. The world is the new
innovation lab and it’s time we use it for good!
On the circular design challenge
After being freshly inspired by Professor Blundell and forming
teams with new friends, we sifted through the OpenIDEO research,
use cases, and personas on how we might get products to people
without generating plastic waste. As insights were shared around
the room, three major themes emerged about this challenge.
It’s a systemic challenge. There are so many stakeholders and
factors when it comes to plastic waste that the opportunities to
intervene are plenty and diverse. Each team highlighted a different
opportunity, whether for better dumping, better collection, better
materials, better physical designs, or better consumer behaviour.
It’s a global challenge. Individual packaging is preferred in the first-
world, which prioritizes convenience, while individual packaging is a
necessity for the third-world, who can’t afford to buy in bulk. In
both cases, individual packaging is in demand. This presents the
potential for one solution to impact many around the world.
It’s an intergenerational challenge. We were passionate about the
problem, but it was not one we necessarily chose. It was part of the
system passed on to us from our parents and grandparents when