UNIVERSITY OF CALIFORNIA, SAN DIEGO Advocacy at UC San Diego 2008 University Communications and Public Affairs.

UNIVERSITY OF CALIFORNIA, SAN DIEGO

Advocacy at UC San Diego 2008

University Communications and Public Affairs

A full range of strategies and activities designed to enhance support of UC San Diego by internal and external audiences

An increased level of awareness and understanding of the University’s mission, value and contributions

A broader base of UCSD’s support among alumni, elected officials, donors, friends, the campus community, the media and other important constituencies

Today, the need to have an effective, engaged advocacy program is critical. In the era of constrained resources, advocacy has taken on greater importance for the campus the UC System

Advocacy is:

UNIVERSITY OF CALIFORNIA, SAN DIEGO

In the Number of

Biotech Patents Issued

8th

The Milkin Institute

To have an ever-present voice locally, in Sacramento, and in WDC that impacts the decisions made which affect the campus community.

To consistently communicate our strengths and impact the ways that will influence outcomes on issues important to the UCSD community

To develop a diverse team of stakeholder advocates to convey UC San Diego’s message, “Local Impact • National Influence• Global Reach,” to targeted institutions and in their own communities to help enhance our overall support base

Goals of Advocacy at UC San Diego

UNIVERSITY OF CALIFORNIA, SAN DIEGO

for Best Positive

Impact on the Nation

4th

Washington Monthly Guide

People: staff, students, faculty, friends, donors, alumni, neighbors, etc

Partnerships: local constituent groups, chambers of commerce, community groups, etc

Relationships: build productive, sustainable relations with community and elected officials

Communications: internal and external collaboration, messaging, activation and implementation

Elements of Advocacy

UNIVERSITY OF CALIFORNIA, SAN DIEGO

Best Public University in

the Nation

8th

U.S. News and World Report

Decisions on:

Campus and HigherEd Issues

Influence Education Policy

Crisis ManagementOpportunity for Growth

Broaden ConstituentBase

Decisions on:

Campus and HigherEd Issues

Influence Education Policy

Crisis ManagementOpportunity for Growth

Broaden ConstituentBase

State

Media

Fede

ral

Local

Nei

ghbo

rsO

rganization

Key Messages

Key Messages

Key Messages

Key MessagesKey Messages

Key Messages

Key Messages

Key Messages

AlumniAlumni DonorsDonors

Students,Faculty and

Staff

Students,Faculty and

Staff

OpinionLeadersOpinionLeaders

Key MessagesKey Messages FriendsFriendsKey MessagesKey MessagesSupportersSupporters

UC San Diego Advocacy

President and his cabinetSenators: Barbara Boxer and Dianne FeinsteinSan Diego Congressional Delegation

Susan Davis UCSD Campus & Medical Center

Brian BilbrayDarrel IssaBob FilnerDuncan Hunter

Federal Agencies:HHS, NOAA, EPA, NIH, NSF, Dept of Ed

Federal Officials: Washington DC

Who are our targets?UNIVERSITY OF CALIFORNIA, SAN DIEGO

Governor and his cabinetSan Diego Delegation

*Sen. Mark Wyland Vice Chair, Senate Education Committee*Sen. Christine Kehoe UCSD Campus and Medical Center*Sen. Denise Ducheny Chair, Senate Budget Committee Assm. Martin Garrick*Assm. George Plescia UCSD Campus*Assm. Lori Saldana UCSD Medical Center Assm. Joel Anderson*Assm. Shirley Horton Vice Chair, Assm Education Committee Assm. Mary Salas

Senate and Assembly LeadershipState Agencies

California Coastal Commission, CalTrans, State Office of Historical

Preservation

State Officials: Sacramento

Who are our targets?UNIVERSITY OF CALIFORNIA, SAN DIEGO

County Board of Supervisors including: Greg Cox Chairman

Ron Roberts UCSD Medical Center

Pam Slater-Price UCSD CampusCity of San Diego

Mayor Jerry Sanders

Council members

*Scott Peters Council President & UCSD Campus

Kevin Faulconer

*Toni Atkins UCSD Medical Center

Tony Young

Brian Maienschein

Donna Frye

Jim Madaffer Council President Pro Tem

*Ben Hueso California Coastal CommissionerSchool Boards including SDUSD, Supt. Terry Grier & Pres. Katherine Nakamura

Other Incorporated Cities, Agencies and Community Groups

Local Officials: San Diego Region

Who are our targets?UNIVERSITY OF CALIFORNIA, SAN DIEGO

Who is the UCSD Advocacy Team?

UNIVERSITY OF CALIFORNIA, SAN DIEGO

People who are invested in the success of the University

Those who are active in community, politics, science, education, business, arts, etc

Leaders who have personal relationships and the respect and credibility of decision makers.

YOU!: Community and Business Leaders, Board ofOverseer Members, Foundation Trustees, Parents,Donors, Alumni, Faculty, Staff, and Students

YOU!

Advocacy Issues

UNIVERSITY OF CALIFORNIA, SAN DIEGO

Proactive

Promoting UCSD’s impact on the region/world- Alumni and friends of UCSD attend UC Day in Sacramento

- Partner in EDC’s Global Partnership forum

- Chancellor and Staff participate in MLK parade Ensuring budget and research funding

- Trustee John Davies called Senate Minority Leader Dick Ackerman to ensure UC’s budget was approved

- Alumnus Mark Diamond meets with legislator’s on funding for Cal IT2 and budget

Coordinating long range development plan- Vice Chancellor Matthews meets with Kumeyaay Tribe members for

discussions on University House

in the Nation for

International Relations Studies

9th

Foreign Policy

Advocacy Issues

UNIVERSITY OF CALIFORNIA, SAN DIEGO

Reactive

MTS issue: Need stops for buses, elected officials need to engage MTS board members on UCSD’s behalf

University House: Prof. Jim Posakony appears in video presentation urging support for project at Regents meeting

Support for research budget: Advocates sent emails to elected officials thanking them for passing the budget

North Campus Housing Issue: Transfer student Marwan Azzam wrote a letter to Union-Tribune and The Guardian supporting UCSD’s position on building North Campus Student HousingThe National Science Foundation

in R&D Expenditures

in the Nation

7th

What do we need from you?

UNIVERSITY OF CALIFORNIA, SAN DIEGO

Our Advocates – Your Commitment to this Project

Phone calls & letters to elected officials & decision makers

Participating in E-mail campaigns Attending community or business events Visits in District and State Capitol offices with

elected officials Letters to the editor, op-ed’s, letters to your

friends and contacts Advocating for UCSD at your non-UCSD boards

and other organizational meetings

Schoolfor

Science

“Hottest”

Newsweek

How do we measure success?

UNIVERSITY OF CALIFORNIA, SAN DIEGO

Ensure UCSD has adequate resources to meet its mission & goals in education, research and community involvement

Build positive connections with federal, state & local officials

Educate officials on how their actions impact the university community and ultimately their district

Involve and invite elected officials to campus events regularly

Become a resource for information, hearing sites, testimonies, research, venues for events, etc

Best High School in the Nation

•PreussSchool

9th

Newsweek

Become a UCSD Advocate!

UNIVERSITY OF CALIFORNIA, SAN DIEGO

Contact Us: www.advocacy.ucsd.edu

Jeff GattasDirector of Advocacy

[email protected] 858-822-6914

Dominique Cano-Stocco Associate Director of State and Local Government Relations

[email protected]

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