ISOTYPE, International System Of TYpographic Picture Universal language of pictograms Gerd Arntz (1900-1988) Otto Neurath (1882 - 1945)
ISOTYPE, International System Of TYpographic Picture
Universal language of pictograms
Gerd Arntz (1900-1988)Otto Neurath (1882 - 1945)
The impact of working class grows, but the literacy level is low
Need for universal language that explains social matters
Going back from abstraction to familiar forms
Universal language of visual narratives
The technology
Gerd Arntz draws the Isotype symbol for ‘unemployed’. Then the symbol is cut from linoleum and printed.
The birth of “infographics”
How many times more? Human brain is pore in size comparison
How many times more?
Рубакин, Н. (1912) «Россия в цифрах. Страна. Народ. Сословия. Классы»
But it works for showing dramatic inequalities
Automobile Facts v.s Infogr.am
Rubakin v.s Infogr.am
ISOTYPE v.s Infogr.am
References
❖ Neurath, O. (1936) ISOTYPE
❖ Brinton, W. (1939) Graphic Presentation
❖ Рубакин, Н. (1912) «Россия в цифрах. Страна. Народ. Сословия. Классы»
❖ Infogr.am
Thanks!